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The new creative challenges for brands to address their audiences

The new creative challenges for brands to address their audiences

by Geoffrey Fossier | Aug 9, 2022 | News, Shortcuts, Uncategorized

Market saturation is an issue that many brands have to face on a daily basis. It is now a question of being able to emerge effectively and then to be able to start a dialogue of trust with its various communities of consumers. At the same time, these same consumers...
The new creative challenges for brands to address their audiences

Why is digital audio so attractive to advertisers?

by Geoffrey Fossier | Aug 3, 2022 | News, Shortcuts

The successive confinements linked to the Covid-19 pandemic have largely affected our consumption habits. The impact has been considerable, both on our purchasing preferences and on our media consumption habits. Indeed, during the first weeks of the pandemic, the...

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