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Combined with mobile advertising, DOOH becomes 2.0 !

Combined with mobile advertising, DOOH becomes 2.0 !

von Geoffrey Fossier | Jun 23, 2022 | Hawk Shortcuts, News

Like other digital levers, the digital out of home (DOOH) market has not escaped the trend of automation and the development of its programmatic marketing. For media agencies and advertisers, the advantages are numerous: greater flexibility in activation, strategic...
Discover our tips for measuring your advertising effectiveness

Discover our tips for measuring your advertising effectiveness

von Geoffrey Fossier | Feb 10, 2022 | Hawk Shortcuts

This is a free content provided by Hawk. If you want to discover all our latest news, do not hesitate to go directly to our blog and to subscribe to our newsletter. Since the Covid-19 pandemic and the associated health and economic crises, advertisers have sought to...
What you need to know about digital audio? Three main trends to follow for 2022

What you need to know about digital audio? Three main trends to follow for 2022

von Geoffrey Fossier | Dez 28, 2021 | Hawk Shortcuts, News

We’ve seen significant changes to the audio market in the past few years with the emergence of new content and consumption behaviours fuelled by the technological advances that digital audio has facilitated. Accelerated by the COVID-19 pandemic, digital audio has...

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