{"id":3474,"date":"2021-06-25T15:25:36","date_gmt":"2021-06-25T15:25:36","guid":{"rendered":"https:\/\/hawk-tech.io\/hawk-unsere-plattform\/"},"modified":"2022-06-06T09:53:54","modified_gmt":"2022-06-06T09:53:54","slug":"hawk-unsere-plattform","status":"publish","type":"page","link":"https:\/\/hawk-tech.io\/de\/hawk-unsere-plattform\/","title":{"rendered":"Hawk &#8211; Unsere Plattform"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Hero Section&#8220; _builder_version=&#8220;4.16&#8243; background_color_gradient_direction=&#8220;-90deg&#8220; max_width=&#8220;1440px&#8220; module_alignment=&#8220;center&#8220; custom_margin=&#8220;0px||||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;40px||||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;40px||30px||false|false&#8220; da_disable_devices=&#8220;off|off|off&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; 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Zahlreiche Direktintegrationen garantieren den Zugriff in Echtzeit auf Premium-Inventar f\u00fcr Desktop, Mobile Devices, Audio, CTV sowie DOOH.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.16&#8243; background_color=&#8220;RGBA(0,0,0,0)&#8220; width=&#8220;100%&#8220; max_width=&#8220;1440px&#8220; custom_margin=&#8220;99px||0px||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;80px||||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;0px|5%|0px|5%|false|true&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;0px|20px||20px|false|true&#8220; animation_style=&#8220;fade&#8220; animation_direction=&#8220;bottom&#8220; custom_css_main_element=&#8220;padding-top:0px;&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; background_color_gradient_direction=&#8220;150deg&#8220; custom_padding=&#8220;|||0px|false|false&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Title&#8220; _builder_version=&#8220;4.16&#8243; text_font=&#8220;Ubuntu||||||||&#8220; text_font_size=&#8220;16px&#8220; text_line_height=&#8220;1.8em&#8220; header_font=&#8220;||||||||&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;27px&#8220; header_2_font=&#8220;Montserrat|700|||||||&#8220; header_2_text_align=&#8220;center&#8220; header_2_text_color=&#8220;#0f4898&#8243; header_2_font_size=&#8220;75px&#8220; header_2_letter_spacing=&#8220;-1px&#8220; header_2_line_height=&#8220;1.4em&#8220; header_3_font=&#8220;|600|||||||&#8220; header_3_text_align=&#8220;left&#8220; header_3_text_color=&#8220;#2b9fc7&#8243; header_3_font_size=&#8220;50px&#8220; header_3_letter_spacing=&#8220;-1px&#8220; background_color=&#8220;RGBA(0,0,0,0)&#8220; background_color_gradient_direction=&#8220;150deg&#8220; text_orientation=&#8220;center&#8220; module_alignment=&#8220;center&#8220; custom_margin=&#8220;0px||0px||false|false&#8220; custom_padding=&#8220;0px||0px||false|false&#8220; mix_blend_mode=&#8220;lighten&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;45px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; header_2_letter_spacing_tablet=&#8220;&#8220; header_2_letter_spacing_phone=&#8220;-3px&#8220; header_2_letter_spacing_last_edited=&#8220;on|phone&#8220; header_3_font_size_tablet=&#8220;&#8220; header_3_font_size_phone=&#8220;36px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; header_3_letter_spacing_tablet=&#8220;&#8220; header_3_letter_spacing_phone=&#8220;-3px&#8220; header_3_letter_spacing_last_edited=&#8220;on|phone&#8220; locked=&#8220;off&#8220; inline_fonts=&#8220;Baloo Bhai&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3><span class=\"headinggradient\">Hawk Deal Request &amp; Hawk Data Marketplace<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8220;Title&#8220; _builder_version=&#8220;4.16&#8243; text_font=&#8220;|300|||||||&#8220; text_text_color=&#8220;#666666&#8243; text_font_size=&#8220;16px&#8220; text_line_height=&#8220;1.8em&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_text_color=&#8220;#666666&#8243; header_2_font_size=&#8220;30px&#8220; header_2_line_height=&#8220;1.4em&#8220; background_color=&#8220;RGBA(0,0,0,0)&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;0px||0px||false|false&#8220; header_2_line_height_tablet=&#8220;&#8220; header_2_line_height_phone=&#8220;1.1em&#8220; header_2_line_height_last_edited=&#8220;on|phone&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Mit <strong><em>\u201eHawk Deal Requests &amp; Hawk Data Marketplace\u201c<\/em><\/strong> greifen Sie auf hochwertiges Inventar (Mobil, Desktop, CTV, Audio, Digital Out of Home) zu. 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custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;0px|5%|0px|5%|false|true&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;0px|20px||20px|false|true&#8220; animation_style=&#8220;fade&#8220; animation_direction=&#8220;bottom&#8220; custom_css_main_element=&#8220;padding-top:0px;&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; background_color=&#8220;RGBA(0,0,0,0)&#8220; background_color_gradient_direction=&#8220;150deg&#8220; custom_padding=&#8220;|||0px|false|false&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Title&#8220; _builder_version=&#8220;4.16&#8243; text_font=&#8220;Ubuntu||||||||&#8220; text_font_size=&#8220;16px&#8220; text_line_height=&#8220;1.8em&#8220; header_font=&#8220;||||||||&#8220; header_text_align=&#8220;left&#8220; header_text_color=&#8220;#0f4898&#8243; header_font_size=&#8220;27px&#8220; header_2_font=&#8220;|700|||||||&#8220; header_2_text_align=&#8220;left&#8220; header_2_text_color=&#8220;#0f4898&#8243; header_2_font_size=&#8220;60px&#8220; header_2_letter_spacing=&#8220;-3px&#8220; background_color=&#8220;#FFFFFF&#8220; background_color_gradient_direction=&#8220;150deg&#8220; text_orientation=&#8220;center&#8220; module_alignment=&#8220;center&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;45px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; inline_fonts=&#8220;Baloo Bhai&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2><span class=\"headinggradient\">Referenzen<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;2&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.16&#8243; background_color=&#8220;RGBA(0,0,0,0)&#8220; width=&#8220;100%&#8220; max_width=&#8220;1440px&#8220; custom_margin=&#8220;40px||||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;0px||||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;0px|5%|0px|5%|false|true&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;0px|20px||20px|false|true&#8220; animation_style=&#8220;fade&#8220; animation_direction=&#8220;bottom&#8220; custom_css_main_element=&#8220;padding-top:0px;&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; background_color_gradient_direction=&#8220;150deg&#8220; custom_padding=&#8220;|||0px|false|false&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_testimonial author=&#8220;Val\u00e9rie Latronche&#8220; job_title=&#8220;Managing Director France &#038; Belgium&#8220; company_name=&#8220;Magnite&#8220; portrait_url=&#8220;https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/04\/valerie_latronche.jpg&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/04\/logo_magnite_s.png&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;bottom_center&#8220; min_height=&#8220;444px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><em>&#8222;Magnite and Hawk share an open and collaborative approach to working together on solutions in line with the complex and evolving advertising space, their team demonstrating an innovative mindset as an omnichannel partner with us for campaigns across CTV, Video, Display and Audio.&#8220;<\/em><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; background_color_gradient_direction=&#8220;150deg&#8220; custom_padding=&#8220;|||0px|false|false&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_testimonial author=&#8220;Kaoutar Benazzi&#8220; job_title=&#8220;Chief Programmatic Officer&#8220; company_name=&#8220;Havas Media France&#8220; portrait_url=&#8220;https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/04\/kaoutar_benazzi.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/04\/logo_havasmedia_s.png&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;bottom_center&#8220; min_height=&#8220;444px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><em>&#8222;Hawk nous accompagne dans les dispositifs m\u00e9dia qui demandent une convergence display &amp; audio digital&#8220;<\/em><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; background_color_gradient_direction=&#8220;150deg&#8220; custom_padding=&#8220;|||0px|false|false&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_testimonial author=&#8220;Sarah Da Costa&#8220; job_title=&#8220;Head of display, programmatic and affiliation&#8220; company_name=&#8220;Dentsu France&#8220; portrait_url=&#8220;https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/04\/sarah_da_costa.jpg&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/04\/logo_dentsu_s.png&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;bottom_center&#8220; min_height=&#8220;444px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><em>&#8222;Le DSP Hawk permet aux \u00e9quipes trading de l&#8217;agence de combiner : la diffusion sur les inventaires video avec l&#8217;expertise creative&#8220;<\/em><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;2&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.16&#8243; background_color=&#8220;RGBA(0,0,0,0)&#8220; width=&#8220;100%&#8220; max_width=&#8220;1440px&#8220; custom_margin=&#8220;40px||||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;0px||||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;0px|5%|0px|5%|false|true&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;0px|20px||20px|false|true&#8220; animation_style=&#8220;fade&#8220; animation_direction=&#8220;bottom&#8220; custom_css_main_element=&#8220;padding-top:0px;&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; background_color_gradient_direction=&#8220;150deg&#8220; custom_padding=&#8220;|||0px|false|false&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_testimonial author=&#8220;Carsten Riemann-Kafsack&#8220; job_title=&#8220;Executive Partner&#8220; company_name=&#8220;Masterplan Media&#8220; portrait_url=&#8220;https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/05\/Carsten_Riemann-Kafsack.jpg&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/05\/logo_masterplan_s.png&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;bottom_center&#8220; min_height=&#8220;570px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><em>&#8222;Masterplan Media and the data advertising experts at Data Zulu use the Hawk DSP in self service to successfully reach granular target audiences on a variety of screens. Whether DOOH, audio. mobile or CTV, Hawk offers reliable technology to achieve our campaign KPIs. In addition to the broad coverage of digital media channels, the insights we gain via In-Store Impact measurement (real time footfall attribution) particularly supports the agency&#8217;s goals and direction.&#8220;<\/em><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; background_color_gradient_direction=&#8220;150deg&#8220; custom_padding=&#8220;|||0px|false|false&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_testimonial author=&#8220;Taneesha Kumaar&#8220; job_title=&#8220;Digital Media Manager&#8220; company_name=&#8220;Pernod Ricard&#8220; portrait_url=&#8220;https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/05\/Taneesha_Kumar.jpg&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/04\/logo_havasmedia_s.png&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;bottom_center&#8220; min_height=&#8220;570px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>&#8222;Working closely with Hawk for a number of years has allowed us to deploy highly targeted media strategies whilst giving us invaluable insights on campaign performance in real time. It has been fascinating to see how the platform has continually evolved to remain at the forefront of advertising technology and now allows us to execute our desired strategies across channels to increase efficiencies further. Hawk&#8217;s creative capabilities have also allowed us to provide a unified approach to targeting and creative.&#8220;<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; background_color_gradient_direction=&#8220;150deg&#8220; custom_padding=&#8220;|||0px|false|false&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_testimonial author=&#8220;Kia Zolfaghari&#8220; job_title=&#8220;CEO&#8220; company_name=&#8220;Vivalu&#8220; portrait_url=&#8220;https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/06\/Kia_Zolfaghari.jpg&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/06\/vivalu_gmbh.png&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;bottom_center&#8220; min_height=&#8220;570px&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><em>&#8222;We have never been able to interlink individual channels as effectively as we can do today via Hawk. The potential to combine and unify our approach to DOOH, mobile and audio offers huge opportunities for marketers to increase efficiencies across channels and platforms such as Hawk provide us with the necessary insight to be able to optimise our budgets in real time.\u00a0&#8222;<\/em><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Contact Section&#8220; module_id=&#8220;contact_block&#8220; _builder_version=&#8220;4.16&#8243; background_color=&#8220;rgba(0,0,0,0)&#8220; background_enable_image=&#8220;off&#8220; custom_padding=&#8220;0px|0px|0px|0px&#8220; da_disable_devices=&#8220;off|off|off&#8220; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220; da_is_popup=&#8220;off&#8220; da_exit_intent=&#8220;off&#8220; da_has_close=&#8220;on&#8220; da_alt_close=&#8220;off&#8220; da_dark_close=&#8220;off&#8220; da_not_modal=&#8220;on&#8220; da_is_singular=&#8220;off&#8220; da_with_loader=&#8220;off&#8220; da_has_shadow=&#8220;on&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; admin_label=&#8220;Contact Row&#8220; module_class=&#8220; et_pb_row_fullwidth&#8220; _builder_version=&#8220;4.16&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|desktop&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;100%&#8220; max_width_phone=&#8220;&#8220; max_width_last_edited=&#8220;on|desktop&#8220; custom_padding=&#8220;0px||0px|&#8220; make_fullwidth=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; background_color=&#8220;#0f7ca3&#8243; background_image=&#8220;https:\/\/hawk-tech.io\/wp-content\/uploads\/2020\/10\/MG_9360.jpg&#8220; parallax=&#8220;on&#8220; custom_padding=&#8220;140px|10%|61px|10%|false|false&#8220; custom_css_main_element=&#8220;self-align:center;&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Title&#8220; _builder_version=&#8220;4.16&#8243; text_font=&#8220;Roboto||||||||&#8220; text_text_color=&#8220;#ffffff&#8220; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; header_font=&#8220;Baloo 2||||||||&#8220; header_2_font=&#8220;Baloo 2|700|||||||&#8220; header_2_text_color=&#8220;#ffffff&#8220; header_2_font_size=&#8220;50px&#8220; header_2_line_height=&#8220;1.4em&#8220; max_width=&#8220;400px&#8220; module_alignment=&#8220;center&#8220; custom_margin=&#8220;||||false|false&#8220; custom_padding=&#8220;|||&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Kontaktieren Sie uns!<\/h2>\n<p>M\u00f6chten Sie mehr \u00fcber unsere Plattform und unsere L\u00f6sungen erfahren? 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