{"id":3916,"date":"2022-02-18T08:54:03","date_gmt":"2022-02-18T08:54:03","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=3916"},"modified":"2023-01-19T09:50:22","modified_gmt":"2023-01-19T09:50:22","slug":"promoting-aldis-organic-food-product-line-to-targeted-audience","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/de\/promoting-aldis-organic-food-product-line-to-targeted-audience\/","title":{"rendered":"Promoting Aldi&#8217;s organic food product line to targeted audience"},"content":{"rendered":"<h2><strong>Context<\/strong><\/h2>\n<p>Consumers\u2019 expectations towards food quality are growing stronger \u2013 especially for organic food.<\/p>\n<p>To promote their organic GUTbio line together with other organic products in their portfolio, the programmatic OOH campaign used third-party audience data provided by Adsquare to focus on extremely relevant pre-targeted audience groups &#8211; identified as &#8218;Green&#8216;, &#8218;Nature Lovers&#8216;, &#8218;Organic &amp; Eco-conscious&#8216; and &#8218;Sustainability&#8216;, thus increasing relevancy for these audiences. The campaign ran for ALDI S\u00dcD across a number of cities in Germany.<\/p>\n<h2><strong>Results<\/strong><\/h2>\n<p>The campaign helped the client to strongly increase awareness across their organic products as a result of accurate audience targeting.<\/p>\n<p><strong>+35% uplift<\/strong> in the target group vs. no observed uplift in the traditional OOH campaign<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Context Consumers\u2019 expectations towards food quality are growing stronger \u2013 especially for organic food. To promote their organic GUTbio line together with other organic products in their portfolio, the programmatic OOH campaign used third-party audience data provided by Adsquare to focus on extremely relevant pre-targeted audience groups &#8211; identified as &#8218;Green&#8216;, &#8218;Nature Lovers&#8216;, &#8218;Organic &amp; [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3923,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[34],"tags":[],"class_list":["post-3916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promoting Aldi&#039;s organic food product line to targeted audience - Hawk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/de\/promoting-aldis-organic-food-product-line-to-targeted-audience\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promoting Aldi&#039;s organic food product line to targeted audience - Hawk\" \/>\n<meta property=\"og:description\" content=\"Context Consumers\u2019 expectations towards food quality are growing stronger \u2013 especially for organic food. To promote their organic GUTbio line together with other organic products in their portfolio, the programmatic OOH campaign used third-party audience data provided by Adsquare to focus on extremely relevant pre-targeted audience groups &#8211; identified as &#8218;Green&#8216;, &#8218;Nature Lovers&#8216;, &#8218;Organic &amp; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hawk-tech.io\/de\/promoting-aldis-organic-food-product-line-to-targeted-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Hawk\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-18T08:54:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-19T09:50:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/02\/ALDI-Image-2-768x427.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Geoffrey Fossier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geoffrey Fossier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/promoting-aldis-organic-food-product-line-to-targeted-audience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/promoting-aldis-organic-food-product-line-to-targeted-audience\\\/\"},\"author\":{\"name\":\"Geoffrey Fossier\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/#\\\/schema\\\/person\\\/47feaea672e56b440b4c54a80b51af32\"},\"headline\":\"Promoting Aldi&#8217;s organic food product line to targeted audience\",\"datePublished\":\"2022-02-18T08:54:03+00:00\",\"dateModified\":\"2023-01-19T09:50:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/promoting-aldis-organic-food-product-line-to-targeted-audience\\\/\"},\"wordCount\":122,\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/promoting-aldis-organic-food-product-line-to-targeted-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/ALDI-Image-2.png\",\"articleSection\":[\"Unkategorisiert\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/promoting-aldis-organic-food-product-line-to-targeted-audience\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/promoting-aldis-organic-food-product-line-to-targeted-audience\\\/\",\"name\":\"Promoting Aldi's organic food product line to targeted audience - 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