{"id":4272,"date":"2022-06-22T20:20:39","date_gmt":"2022-06-22T20:20:39","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=4272"},"modified":"2023-01-19T09:49:42","modified_gmt":"2023-01-19T09:49:42","slug":"21-points-of-memorization-for-center-parcs-thanks-to-an-omnichannel-activation","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/de\/21-points-of-memorization-for-center-parcs-thanks-to-an-omnichannel-activation\/","title":{"rendered":"+21 points of memorization for Center Parcs thanks to an omnichannel activation !"},"content":{"rendered":"<h3>Context and campaign objectives<\/h3>\n<p>From May 31st to June 13th, and as part of the promotion of its various villages, <em>Center Parcs<\/em> called on Hawk to design an omnichannel campaign, combining Digital Out-Of-Home and Digital Audio. In addition, a geolocation overlay has been added, with distribution in the \u00cele de France region only.<\/p>\n<h3>Detail of the solution<\/h3>\n<p>To meet the communication objectives, Hawk <strong>has selected the Digital Out-Of-Home screens that best match the target audience<\/strong> and the advertiser&#8217;s needs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4288 alignright\" src=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/06\/Template-Post-Linkedin.001-3.png\" alt=\"\" width=\"512\" height=\"272\" \/>In order <strong>to maximize coverage on the target audiences<\/strong>, an additional audio activation was broadcasted to increase the impact of the campaign and meet the brand\u2019s objectives.<\/p>\n<p>Finally, at the end of the campaign, and to <strong>measure the effectiveness of the activation<\/strong>, Hawk activated its own Hawk Survey technology to estimate the impact of the advertising activity on brand indicators (memorization, interest, intention, perception)<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3>Results and media performance<\/h3>\n<p>\u2022 An optimized coverage of the entire \u00cele de France region.<\/p>\n<p>\u2022 A memorization rate of <strong>over 66%<\/strong> for the entire campaign.<\/p>\n<p>\u2022 According to the memorization rate, an <strong>outperformance of 21 points<\/strong> in omnichannel compared to a mono-device campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Context and campaign objectives From May 31st to June 13th, and as part of the promotion of its various villages, Center Parcs called on Hawk to design an omnichannel campaign, combining Digital Out-Of-Home and Digital Audio. In addition, a geolocation overlay has been added, with distribution in the \u00cele de France region only. Detail of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4273,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[34],"tags":[],"class_list":["post-4272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>+21 points of memorization for Center Parcs thanks to an omnichannel activation ! - Hawk<\/title>\n<meta name=\"description\" content=\"Center Parcs called on Hawk to design an omnichannel campaign combining Digital Out-Of-Home and Digital Audio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/de\/21-points-of-memorization-for-center-parcs-thanks-to-an-omnichannel-activation\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"+21 points of memorization for Center Parcs thanks to an omnichannel activation ! 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