{"id":6036,"date":"2022-12-12T14:15:21","date_gmt":"2022-12-12T14:15:21","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=6036"},"modified":"2023-01-19T09:53:51","modified_gmt":"2023-01-19T09:53:51","slug":"south-tyrol-tourism-campaign-with-hawk","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/de\/south-tyrol-tourism-campaign-with-hawk\/","title":{"rendered":"South Tyrol Tourism campaign with Hawk"},"content":{"rendered":"<p><strong>South Tyrol Tourism, through its agency Vivalu, <\/strong><strong>has called on Hawk to deploy a DOOH and mobile campaign in <\/strong><strong>order to reactivate tourism. <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Following the Covid-19 pandemic, <a href=\"https:\/\/www.suedtirol.info\/en\">South Tyrol Tourism<\/a> strongly needed to promote tourism in their region.<\/p>\n<p>To do so, and through agency <a href=\"https:\/\/www.vivalu.com\/\">Vivalu<\/a>, they called on Hawk to deploy a cross-device campaign combining digital out-of-home (DOOH) and mobile in all regions of Bavaria and Baden-W\u00fcrttemberg.<\/p>\n<p>Thanks to <a href=\"https:\/\/hawk-tech.io\/fr\/\">Hawk<\/a> DSP, a local dynamic targeting was implemented: depending on the geo-position of DOOH screens, the video creative displayed the time needed to reach the South Tyrol destination.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>The power of mobile retargeting<\/strong><\/p>\n<p>In order to increase contact frequency and for maximum impact, the campaign also used retargeting on mobile. People within a 50-meters radius of the respective DOOH screens were marked with an in-app impression, and later retargeted in an app environnement, based on their mobile ID.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Kia Zolfaghari, CEO of agency Vivalu<\/strong>, commented &#8222;The challenge was to increase both levels of awareness and consideration, in a target-group-specific way, while at the same time not losing reach and attention.<\/p>\n<p>Thanks to Hawk\u2019s innovative and extremely efficient technology, we were able to realize the creative central idea without any loss of reach. The programmatic approach with a focus on data-driven delivery is therefore the ideal route to create perfectly staged, individual user experiences along the customer journey that are sustainable.&#8220;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Discover the campaign in video\u00a0:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-6036-1\" width=\"1080\" height=\"608\" poster=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/12\/2022-12-120.png\" loop autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/12\/Video-Vivalu.mp4?_=1\" \/><a href=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/12\/Video-Vivalu.mp4\">https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/12\/Video-Vivalu.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>South Tyrol Tourism, through its agency Vivalu, has called on Hawk to deploy a DOOH and mobile campaign in order to reactivate tourism. &nbsp; Following the Covid-19 pandemic, South Tyrol Tourism strongly needed to promote tourism in their region. To do so, and through agency Vivalu, they called on Hawk to deploy a cross-device campaign [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6037,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[105],"tags":[],"class_list":["post-6036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>South Tyrol Tourism campaign with Hawk - Hawk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/de\/south-tyrol-tourism-campaign-with-hawk\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"South Tyrol Tourism campaign with Hawk - Hawk\" \/>\n<meta property=\"og:description\" content=\"South Tyrol Tourism, through its agency Vivalu, has called on Hawk to deploy a DOOH and mobile campaign in order to reactivate tourism. &nbsp; Following the Covid-19 pandemic, South Tyrol Tourism strongly needed to promote tourism in their region. 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