{"id":6172,"date":"2022-11-30T08:24:06","date_gmt":"2022-11-30T08:24:06","guid":{"rendered":"https:\/\/hawk-tech.io\/double-verify-expands-privacy-safe-pre-bid-solutions-to-hawk-users\/"},"modified":"2023-01-19T09:54:19","modified_gmt":"2023-01-19T09:54:19","slug":"double-verify-expands-privacy-safe-pre-bid-solutions-to-hawk-users","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/de\/double-verify-expands-privacy-safe-pre-bid-solutions-to-hawk-users\/","title":{"rendered":"DoubleVerify&#8217;s privacy-safe pre-bid solutions now available to Hawk users"},"content":{"rendered":"<p>We\u2019re pleased to announce\u00a0 the launch of <strong>DoubleVerify Custom Contextual<\/strong> on Hawk.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/doubleverify.com\/\">DoubleVerify<\/a>&#8217;s MRC-accredited Custom Contextual provides advertisers a scalable solution to reach audiences, in contextually relevant environments, at the right time \u2013 driving outcomes for brands.<\/p>\n<p>It allows advertisers to build bespoke contextual segments using in-market categories, seasonal categories, IAB categories, customized dynamic categories that fulfill specific brand requirements and advanced controls.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Key benefits include:<\/strong><\/p>\n<ul>\n<li>Achieve high contextual relevance with the most granular content classification through DV Semantic Science.<\/li>\n<li>Maximize reach or prioritize precision using a comprehensive list of controls and categories.<\/li>\n<li>Improve your operational efficiency by easily managing and activating a single profile across multiple DSPs.<\/li>\n<li>Leverage a privacy-safe approach that doesn\u2019t rely on third-party cookies or PII.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>To learn more, you can download DoubleVerify&#8217;s contextual guide <a href=\"https:\/\/doubleverify.com\/the-resurgence-of-contextual-targeting\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re pleased to announce\u00a0 the launch of DoubleVerify Custom Contextual on Hawk. &nbsp; DoubleVerify&#8217;s MRC-accredited Custom Contextual provides advertisers a scalable solution to reach audiences, in contextually relevant environments, at the right time \u2013 driving outcomes for brands. It allows advertisers to build bespoke contextual segments using in-market categories, seasonal categories, IAB categories, customized dynamic [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[105],"tags":[],"class_list":["post-6172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressemeldungen-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Double Verify&#039;s Custom Contextual is now available on Hawk!<\/title>\n<meta name=\"description\" content=\"We\u2019re pleased to announce\u00a0 the launch of Double Verify Custom Contextual on Hawk. 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Double Verify&#039;s MRC-accredited Custom Contextual provides advertisers a scalable solution to reach audiences, in contextually relevant environments, at the right time \u2013 driving outcomes for brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hawk-tech.io\/de\/double-verify-expands-privacy-safe-pre-bid-solutions-to-hawk-users\/\" \/>\n<meta property=\"og:site_name\" content=\"Hawk\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-30T08:24:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-19T09:54:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/11\/CP-Doubleverify.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1173\" \/>\n\t<meta property=\"og:image:height\" content=\"782\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lucie Marand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucie Marand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/double-verify-expands-privacy-safe-pre-bid-solutions-to-hawk-users\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/double-verify-expands-privacy-safe-pre-bid-solutions-to-hawk-users\\\/\"},\"author\":{\"name\":\"Lucie Marand\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/#\\\/schema\\\/person\\\/c24ef62ab2108c472e8c45296446ae16\"},\"headline\":\"DoubleVerify&#8217;s privacy-safe pre-bid solutions now available to Hawk users\",\"datePublished\":\"2022-11-30T08:24:06+00:00\",\"dateModified\":\"2023-01-19T09:54:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/double-verify-expands-privacy-safe-pre-bid-solutions-to-hawk-users\\\/\"},\"wordCount\":146,\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/double-verify-expands-privacy-safe-pre-bid-solutions-to-hawk-users\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/CP-Doubleverify.png\",\"articleSection\":[\"Pressemeldungen\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/double-verify-expands-privacy-safe-pre-bid-solutions-to-hawk-users\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/double-verify-expands-privacy-safe-pre-bid-solutions-to-hawk-users\\\/\",\"name\":\"Double Verify's Custom Contextual is now available on Hawk!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/double-verify-expands-privacy-safe-pre-bid-solutions-to-hawk-users\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/double-verify-expands-privacy-safe-pre-bid-solutions-to-hawk-users\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/CP-Doubleverify.png\",\"datePublished\":\"2022-11-30T08:24:06+00:00\",\"dateModified\":\"2023-01-19T09:54:19+00:00\",\"description\":\"We\u2019re pleased to announce\u00a0 the launch of Double Verify Custom Contextual on Hawk. 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