{"id":9085,"date":"2023-06-30T12:24:48","date_gmt":"2023-06-30T12:24:48","guid":{"rendered":"https:\/\/hawk-tech.io\/communication-multisensorielle-comment-lintegrer-dans-vos-campagnes-de-communication-digitale\/"},"modified":"2023-08-07T15:21:29","modified_gmt":"2023-08-07T15:21:29","slug":"multisensory-communication-incorporate-it-into-your-digital-communication-campaigns","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/de\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\/","title":{"rendered":"Multisensory communication: how can you incorporate it into your digital communication campaigns?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It&#8217;s possible to stimulate your audience&#8217;s senses in digital!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advertisers, do you have a beauty product to launch, a cosmetic innovation to promote, or a shop traffic objective?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to sensorial marketing in your physical shops, have you thought about <\/span><b>offering a sensorial experience through your digital communication campaigns?<\/b><span style=\"font-weight: 400;\"> Yes, it&#8217;s possible, and you can do it via a number of levers for optimum reach with your audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Sensorial marketing to better reach your audiences<\/h4>\n<p><span style=\"font-weight: 400;\">Often applied at the point of sale, the concept of sensorial marketing involves i<\/span><b>nfluencing consumers&#8216; buying behaviour by using the five senses<\/b><span style=\"font-weight: 400;\">: taste, smell, hearing, sight and touch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this marketing technique can also be used digitally, thanks to the diversity of advertising formats available. Digital audio, interactive mobile formats&#8230; find out how to orchestrate an omnichannel advertising campaign that appeals your consumers&#8216; senses.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Branding through multi-sensory communication<\/h4>\n<p><span style=\"font-weight: 400;\">There&#8217;s no better way of ensuring brand awareness and visibility than to ensure a high level of audience coverage, by combining different levers. We have <\/span><a href=\"https:\/\/hawk-tech.io\/de\/omnichannel-screen-activation-outside-the-walled-garden-the-key-to-advertising-success\/\"><span style=\"font-weight: 400;\">measured<\/span><\/a><span style=\"font-weight: 400;\"> this at Hawk: <\/span><b>an omnichannel campaign can generate up to six times more ROI than a single-screen campaign.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To immerse your audiences in your world and help them discover your products through a sensory experience, it is best to activate omnichannel campaigns, using levers that trigger the different senses:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9160\" src=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/06\/FINAL-2048x1067.png\" alt=\"\" width=\"1880\" height=\"979\" srcset=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/06\/FINAL-2048x1067.png 1880w, https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/06\/FINAL-1280x667.png 1280w, https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/06\/FINAL-980x510.png 980w, https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/06\/FINAL-480x250.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1880px, 100vw\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><b>Hearing through Digital Audio\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Podcasts, web radios, streaming\u2026 with online audio accounting for 17 million euros in June 2023 in Germany (+ <\/span><span style=\"font-weight: 400;\">about 2M since Q1 2020) according to the <a href=\"https:\/\/www.agma-mmc.de\/\">Agma<\/a> (Arbeitsgemeinschaft Media-Analyse),\u00a0<\/span><span style=\"font-weight: 400;\">Digital Audio is a privileged territory of expression for brands. This lever, which mobilises the sense of hearing, has the advantage of being intimate and still new to audiences. You can broadcast your campaigns on specialist podcasts, for example, to get the best possible context for your audiences.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Touch, through interactive formats<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Use interactive mobile formats to engage your audiences and turn your advertising into an experience. You can offer them various ways of interacting with the format: by choosing the product they want to see, by letting them try out the different personalisation options, or by asking them to answer questions to recommend the most suitable product. This last option is possible thanks to our <\/span><a href=\"https:\/\/hawk-tech.io\/de\/hawk-launcht-eigens-entwickeltes-dialogformat-diskuss\/\"><span style=\"font-weight: 400;\">new conversational format<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\"><b>Sight with DOOH<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">DOOH is the media of choice because of its omnipresence in consumers&#8216; daily lives (streets, transport, shops, etc.). It is a mass medium par excellence, <\/span><b>with unrivalled visibility<\/b><span style=\"font-weight: 400;\">. And programmatic buying increases the possibilities tenfold for perfect contextualisation and targeting!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4>Retargeting the exposed group to attract in-store traffic<\/h4>\n<p><span style=\"font-weight: 400;\">Have you reached your target audience with your omnichannel, multi-sensory campaign?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your aim is to attract traffic to your shops, as well as raising awareness, you can orchestrate a second &#8222;Drive-to-Store&#8220; phase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea will then be to <\/span><b>re-target those exposed in phase 1 in order to direct them to the nearest points of sale.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can do this using DOOH, but also mobile with a format indicating the distance to the nearest shop, and containing an &#8222;I&#8217;m going there&#8220; call-to-action.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9094 aligncenter\" src=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/06\/mobile-1093x2048.png\" alt=\"mobile beuty\" width=\"350\" height=\"656\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>So, are you ready to stimulate your audience&#8217;s digital senses?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Find out more about <\/span><a href=\"https:\/\/hawk-tech.io\/de\/\"><span style=\"font-weight: 400;\">Hawk<\/span><\/a><span style=\"font-weight: 400;\"> or get in touch with us at @sales_de@hawk-tech.io.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s possible to stimulate your audience&#8217;s senses in digital!\u00a0 Advertisers, do you have a beauty product to launch, a cosmetic innovation to promote, or a shop traffic objective?\u00a0 In addition to sensorial marketing in your physical shops, have you thought about offering a sensorial experience through your digital communication campaigns? Yes, it&#8217;s possible, and you [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[87],"tags":[],"class_list":["post-9085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hawk-insights-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multisensory communication: how can you incorporate it into your digital communication campaigns? - Hawk<\/title>\n<meta name=\"description\" content=\"In addition to sensorial marketing in your physical shops, have you thought about offering a sensorial experience through your digital communication campaigns?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/de\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multisensory communication: how can you incorporate it into your digital communication campaigns? - Hawk\" \/>\n<meta property=\"og:description\" content=\"In addition to sensorial marketing in your physical shops, have you thought about offering a sensorial experience through your digital communication campaigns?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hawk-tech.io\/de\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Hawk\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-30T12:24:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-07T15:21:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/06\/AdobeStock_369255771-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucie Marand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucie Marand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\\\/\"},\"author\":{\"name\":\"Lucie Marand\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/#\\\/schema\\\/person\\\/c24ef62ab2108c472e8c45296446ae16\"},\"headline\":\"Multisensory communication: how can you incorporate it into your digital communication campaigns?\",\"datePublished\":\"2023-06-30T12:24:48+00:00\",\"dateModified\":\"2023-08-07T15:21:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\\\/\"},\"wordCount\":552,\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/AdobeStock_369255771-scaled.jpeg\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\\\/\",\"name\":\"Multisensory communication: how can you incorporate it into your digital communication campaigns? - Hawk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/AdobeStock_369255771-scaled.jpeg\",\"datePublished\":\"2023-06-30T12:24:48+00:00\",\"dateModified\":\"2023-08-07T15:21:29+00:00\",\"description\":\"In addition to sensorial marketing in your physical shops, have you thought about offering a sensorial experience through your digital communication campaigns?\",\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hawk-tech.io\\\/de\\\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/AdobeStock_369255771-scaled.jpeg\",\"contentUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/AdobeStock_369255771-scaled.jpeg\",\"width\":2560,\"height\":1707,\"caption\":\"Happy young girl buying something online.\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/\",\"name\":\"Hawk\",\"description\":\"Making Omnichannel Advertising easier!\",\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/#organization\",\"name\":\"Hawk\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Hawk_logo.png\",\"contentUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Hawk_logo.png\",\"width\":600,\"height\":250,\"caption\":\"Hawk\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/#\\\/schema\\\/person\\\/c24ef62ab2108c472e8c45296446ae16\",\"name\":\"Lucie Marand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/litespeed\\\/avatar\\\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1776259826\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/litespeed\\\/avatar\\\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1776259826\",\"contentUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/litespeed\\\/avatar\\\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1776259826\",\"caption\":\"Lucie Marand\"},\"url\":\"https:\\\/\\\/hawk-tech.io\\\/de\\\/author\\\/lucie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Multisensory communication: how can you incorporate it into your digital communication campaigns? - Hawk","description":"In addition to sensorial marketing in your physical shops, have you thought about offering a sensorial experience through your digital communication campaigns?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hawk-tech.io\/de\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\/","og_locale":"de_DE","og_type":"article","og_title":"Multisensory communication: how can you incorporate it into your digital communication campaigns? - Hawk","og_description":"In addition to sensorial marketing in your physical shops, have you thought about offering a sensorial experience through your digital communication campaigns?","og_url":"https:\/\/hawk-tech.io\/de\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\/","og_site_name":"Hawk","article_published_time":"2023-06-30T12:24:48+00:00","article_modified_time":"2023-08-07T15:21:29+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/06\/AdobeStock_369255771-scaled.jpeg","type":"image\/jpeg"}],"author":"Lucie Marand","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Lucie Marand","Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hawk-tech.io\/de\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\/#article","isPartOf":{"@id":"https:\/\/hawk-tech.io\/de\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\/"},"author":{"name":"Lucie Marand","@id":"https:\/\/hawk-tech.io\/de\/#\/schema\/person\/c24ef62ab2108c472e8c45296446ae16"},"headline":"Multisensory communication: how can you incorporate it into your digital communication campaigns?","datePublished":"2023-06-30T12:24:48+00:00","dateModified":"2023-08-07T15:21:29+00:00","mainEntityOfPage":{"@id":"https:\/\/hawk-tech.io\/de\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\/"},"wordCount":552,"publisher":{"@id":"https:\/\/hawk-tech.io\/de\/#organization"},"image":{"@id":"https:\/\/hawk-tech.io\/de\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/06\/AdobeStock_369255771-scaled.jpeg","articleSection":["Insights"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/hawk-tech.io\/de\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\/","url":"https:\/\/hawk-tech.io\/de\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\/","name":"Multisensory communication: how can you incorporate it into your digital communication campaigns? - Hawk","isPartOf":{"@id":"https:\/\/hawk-tech.io\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hawk-tech.io\/de\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\/#primaryimage"},"image":{"@id":"https:\/\/hawk-tech.io\/de\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/06\/AdobeStock_369255771-scaled.jpeg","datePublished":"2023-06-30T12:24:48+00:00","dateModified":"2023-08-07T15:21:29+00:00","description":"In addition to sensorial marketing in your physical shops, have you thought about offering a sensorial experience through your digital communication campaigns?","inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hawk-tech.io\/de\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/hawk-tech.io\/de\/multisensory-communication-incorporate-it-into-your-digital-communication-campaigns\/#primaryimage","url":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/06\/AdobeStock_369255771-scaled.jpeg","contentUrl":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/06\/AdobeStock_369255771-scaled.jpeg","width":2560,"height":1707,"caption":"Happy young girl buying something online."},{"@type":"WebSite","@id":"https:\/\/hawk-tech.io\/de\/#website","url":"https:\/\/hawk-tech.io\/de\/","name":"Hawk","description":"Making Omnichannel Advertising easier!","publisher":{"@id":"https:\/\/hawk-tech.io\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hawk-tech.io\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/hawk-tech.io\/de\/#organization","name":"Hawk","url":"https:\/\/hawk-tech.io\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/hawk-tech.io\/de\/#\/schema\/logo\/image\/","url":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/03\/Hawk_logo.png","contentUrl":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/03\/Hawk_logo.png","width":600,"height":250,"caption":"Hawk"},"image":{"@id":"https:\/\/hawk-tech.io\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/hawk-tech.io\/de\/#\/schema\/person\/c24ef62ab2108c472e8c45296446ae16","name":"Lucie Marand","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/hawk-tech.io\/wp-content\/litespeed\/avatar\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1776259826","url":"https:\/\/hawk-tech.io\/wp-content\/litespeed\/avatar\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1776259826","contentUrl":"https:\/\/hawk-tech.io\/wp-content\/litespeed\/avatar\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1776259826","caption":"Lucie Marand"},"url":"https:\/\/hawk-tech.io\/de\/author\/lucie\/"}]}},"_links":{"self":[{"href":"https:\/\/hawk-tech.io\/de\/wp-json\/wp\/v2\/posts\/9085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hawk-tech.io\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hawk-tech.io\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hawk-tech.io\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/hawk-tech.io\/de\/wp-json\/wp\/v2\/comments?post=9085"}],"version-history":[{"count":25,"href":"https:\/\/hawk-tech.io\/de\/wp-json\/wp\/v2\/posts\/9085\/revisions"}],"predecessor-version":[{"id":9165,"href":"https:\/\/hawk-tech.io\/de\/wp-json\/wp\/v2\/posts\/9085\/revisions\/9165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hawk-tech.io\/de\/wp-json\/wp\/v2\/media\/9017"}],"wp:attachment":[{"href":"https:\/\/hawk-tech.io\/de\/wp-json\/wp\/v2\/media?parent=9085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hawk-tech.io\/de\/wp-json\/wp\/v2\/categories?post=9085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hawk-tech.io\/de\/wp-json\/wp\/v2\/tags?post=9085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}