{"id":9407,"date":"2023-11-27T10:58:12","date_gmt":"2023-11-27T10:58:12","guid":{"rendered":"https:\/\/hawk-tech.io\/3-advertising-ideas-to-attract-your-audience-to-dealerships\/"},"modified":"2023-11-27T13:14:36","modified_gmt":"2023-11-27T13:14:36","slug":"3-advertising-ideas-to-attract-your-audience-to-dealerships","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/de\/3-advertising-ideas-to-attract-your-audience-to-dealerships\/","title":{"rendered":"3 advertising ideas to attract your audience to dealerships"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Attracting customers and prospects in dealerships is a key issue for brands to present their new products and maximise their sales. But in this highly competitive automotive industry, <strong>how do you generate a maximum number of visits?<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have identified 3 examples of complementary activations to make your brand stand out and generate traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enjoy your reading!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">#1 Use digital audio to promote your operations<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">While digital audio is booming (Ad spending in Germany is expected to show an annual growth rate &#8211; CAGR 2023-2028 &#8211; of <strong>6.18%<\/strong>, resulting in a projected market volume of US$218.90m by 2028 according to Statista), it is still not used enough by advertisers. Yet it is <strong>a<\/strong>\u00a0<\/span><span style=\"font-weight: 400;\"><strong>particularly interesting lever for brands with an awareness or emergence objective.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Distinguish yourself and communicate on your dealerships thanks to the power of audio, within various universes: the most popular web radios, the most used streaming platforms, or even the most affinitive podcasts. There are indeed <strong>podcasts specialising in the automotive sector<\/strong>, and targeting them will allow you to contextualise your message perfectly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The strength of digital audio is also that it can reach active listeners in any environment, on any format, and throughout the day.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">#2 Activate DOOH in strategic locations<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In addition to audio, digital out-of-home advertising is a particularly interesting lever for working on consideration. As the medium of choice for reaching a very large audience, both indoors and outdoors, digital signage combined with digital audio and mobile display will be considerably effective in maximising the reach of your message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We advise you to select and activate <strong>the most strategic DOOH screens, positioned in the most affinitive locations around your dealerships<\/strong>, in order to capture the attention of your audiences and develop visit intent!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">#3 Ensure visits through engaging features<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Finally, there&#8217;s nothing like engaging formats to ensure Drive-to-Store. Invite your audience into the concession through mobile display formats with adapted functionalities: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">An <strong>&#8222;Add to Calendar&#8220;<\/strong> <strong>function<\/strong> allowing your prospects to add a reminder to their personal calendar, and avoid them missing the opportunity to visit you<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A <strong>GPStore function<\/strong> with a call-to-action, e.g. &#8222;I&#8217;m going there&#8220;, to easily guide your audience to your nearest dealership!<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A <strong>&#8222;Car Configurator&#8220; feature<\/strong>, to help your audience preview your models and customisation options before they visit<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8640 aligncenter\" src=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/03\/test_04-1.gif\" alt=\"\" width=\"229\" height=\"467\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attracting customers and prospects in dealerships is a key issue for brands to present their new products and maximise their sales. But in this highly competitive automotive industry, how do you generate a maximum number of visits? We have identified 3 examples of complementary activations to make your brand stand out and generate traffic. Enjoy [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[119],"tags":[],"class_list":["post-9407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 advertising ideas to attract your audience to dealerships - Hawk<\/title>\n<meta name=\"description\" content=\"Attracting customers and prospects in dealerships is a key issue for brands to present their new products and maximise their sales. But in this highly competitive automotive industry, how do you generate a maximum number of visits? We have identified 3 examples of complementary activations to make your brand stand out and generate traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/de\/3-advertising-ideas-to-attract-your-audience-to-dealerships\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 advertising ideas to attract your audience to dealerships - Hawk\" \/>\n<meta property=\"og:description\" content=\"Attracting customers and prospects in dealerships is a key issue for brands to present their new products and maximise their sales. But in this highly competitive automotive industry, how do you generate a maximum number of visits? 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