{"id":2898,"date":"2021-04-28T16:00:34","date_gmt":"2021-04-28T16:00:34","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=2898"},"modified":"2023-01-03T16:07:22","modified_gmt":"2023-01-03T16:07:22","slug":"hawk-propose-des-etudes-post-test-allez-au-dela-des-impressions-publicitaires","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/hawk-propose-des-etudes-post-test-allez-au-dela-des-impressions-publicitaires\/","title":{"rendered":"Hawk propose des \u00e9tudes post-test, allez au-del\u00e0 des impressions publicitaires !"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le digital prend toujours plus de place dans les plans media, et les annonceurs ont besoin de lisibilit\u00e9 pour comprendre quel sera l\u2019impact de leurs campagnes sur la notori\u00e9t\u00e9 et l\u2019image de leur(s) marque(s).<\/strong><\/p>\n

Elles deviennent essentielles pour mesurer l\u2019efficacit\u00e9 d\u2019un plan media branding. Les prochains mois vont enfin voir l\u2019\u00e9mergence en programmatique des \u00e9crans d\u2019affichage digitaux, et au m\u00eame titre que l\u2019audio digital c\u2019est un nouvel \u00e9cran \u00e0 prendre en compte dans les strat\u00e9gies media. Les \u00e9tudes vont permettre de montrer l\u2019int\u00e9r\u00eat de faire converger ces \u00e9crans dans une strat\u00e9gie media, et de r\u00e9pondre \u00e0 cet enjeu d\u2019am\u00e9lioration de la connaissance client.<\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/04\/Strategies_Hawk_Avril_2021.pdf\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbVoir l’article\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#0fb3af\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Le digital prend toujours plus de place dans les plans media, et les annonceurs ont besoin de lisibilit\u00e9 pour comprendre quel sera l\u2019impact de leurs campagnes sur la notori\u00e9t\u00e9 et l\u2019image de leur(s) marque(s). Elles deviennent essentielles pour mesurer l\u2019efficacit\u00e9 d\u2019un plan media branding. Les prochains mois vont enfin voir l\u2019\u00e9mergence en programmatique des \u00e9crans […]<\/p>\n","protected":false},"author":1,"featured_media":2902,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-2898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"\nHawk propose des \u00e9tudes post-test, allez au-del\u00e0 des impressions publicitaires ! - Hawk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/hawk-propose-des-etudes-post-test-allez-au-dela-des-impressions-publicitaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hawk propose des \u00e9tudes post-test, allez au-del\u00e0 des impressions publicitaires ! - Hawk\" \/>\n<meta property=\"og:description\" content=\"Le digital prend toujours plus de place dans les plans media, et les annonceurs ont besoin de lisibilit\u00e9 pour comprendre quel sera l\u2019impact de leurs campagnes sur la notori\u00e9t\u00e9 et l\u2019image de leur(s) marque(s). Elles deviennent essentielles pour mesurer l\u2019efficacit\u00e9 d\u2019un plan media branding. Les prochains mois vont enfin voir l\u2019\u00e9mergence en programmatique des \u00e9crans […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hawk-tech.io\/fr\/hawk-propose-des-etudes-post-test-allez-au-dela-des-impressions-publicitaires\/\" \/>\n<meta property=\"og:site_name\" content=\"Hawk\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-28T16:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-03T16:07:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/04\/hawk_post-test_surveys.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1005\" \/>\n\t<meta property=\"og:image:height\" content=\"494\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hawk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hawk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-propose-des-etudes-post-test-allez-au-dela-des-impressions-publicitaires\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-propose-des-etudes-post-test-allez-au-dela-des-impressions-publicitaires\\\/\"},\"author\":{\"name\":\"Hawk\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/person\\\/07b038d209e011952e6fe701a7ba2fa0\"},\"headline\":\"Hawk propose des \u00e9tudes post-test, allez au-del\u00e0 des impressions publicitaires !\",\"datePublished\":\"2021-04-28T16:00:34+00:00\",\"dateModified\":\"2023-01-03T16:07:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-propose-des-etudes-post-test-allez-au-dela-des-impressions-publicitaires\\\/\"},\"wordCount\":280,\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-propose-des-etudes-post-test-allez-au-dela-des-impressions-publicitaires\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/hawk_post-test_surveys.jpg\",\"articleSection\":[\"Communiqu\u00e9s de presse\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-propose-des-etudes-post-test-allez-au-dela-des-impressions-publicitaires\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-propose-des-etudes-post-test-allez-au-dela-des-impressions-publicitaires\\\/\",\"name\":\"Hawk propose des \u00e9tudes post-test, allez au-del\u00e0 des impressions publicitaires ! 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