{"id":3255,"date":"2020-12-03T13:30:31","date_gmt":"2020-12-03T13:30:31","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=3255"},"modified":"2023-01-03T10:29:32","modified_gmt":"2023-01-03T10:29:32","slug":"carat-innove-pour-le-dernier-film-de-carte-noire-grace-a-un-dispositif-video-online-vol-cross-devices-propose-par-tabmo","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/carat-innove-pour-le-dernier-film-de-carte-noire-grace-a-un-dispositif-video-online-vol-cross-devices-propose-par-tabmo\/","title":{"rendered":"Carat innove pour le dernier film de Carte Noire, gr\u00e2ce \u00e0 un dispositif Vid\u00e9o OnLine (VOL) cross-devices propos\u00e9 par TabMo"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Carat innove pour le dernier film de Carte Noire, gr\u00e2ce \u00e0 un dispositif Vid\u00e9o OnLine (VOL) cross-devices propos\u00e9 par TabMo<\/h2>\n<p>Sur les conseils de son agence media Carat, du groupe dentsu, Carte Noire a activ\u00e9 un dispositif Vid\u00e9o OnLine cross-devices propos\u00e9 par\u00a0<a href=\"http:\/\/www.ratecard.fr\/adherent\/tabmo\/\" target=\"_blank\" rel=\"noopener noreferrer\">TabMo<\/a>\u00a0avec une diffusion combin\u00e9e sur mobile et desktop.<\/p>\n<p>L\u2019offre multi-screen propos\u00e9e par TabMo \u00e0 Carat et Carte Noire, permet d\u2019aller plus loin qu\u2019une simple diffusion. En effet les \u00e9quipes de Carat ont recommand\u00e9 l\u2019activation de segments data constitu\u00e9s de profils \u00ab\u00a0Consommateurs de caf\u00e9\u00a0\u00bb et de \u201cPetits consommateurs TV\u00a0\u00bb, propos\u00e9s par TabMo et son partenaire data Zeotap.<\/p>\n<p>Pour donner vie au dispositif, TabMo a d\u00e9velopp\u00e9 un format cr\u00e9atif sur-mesure qui permet de jouer la vid\u00e9o, et d\u2019y ajouter un espace interactif\u00a0!<\/p>\n<p>L\u2019activation de ce segment a permis de concentrer la campagne digitale sur les profils non expos\u00e9s \u00e0 la vague TV, ajoutant ainsi une couverture additionnelle, ciblant sur mobile et desktop les personnes qui consomment moins de 7h de TV par semaine.<\/p>\n<p>Les r\u00e9sultats affichent un taux de compl\u00e9tion sup\u00e9rieur de 15% au-dessus des benchmarks vid\u00e9o, viennent confirmer la pr\u00e9cision du ciblage propos\u00e9 et montrent un taux de video vue au-del\u00e0 des objectifs de campagne !<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carat innove pour le dernier film de Carte Noire, gr\u00e2ce \u00e0 un dispositif Vid\u00e9o OnLine (VOL) cross-devices propos\u00e9 par TabMo Sur les conseils de son agence media Carat, du groupe dentsu, Carte Noire a activ\u00e9 un dispositif Vid\u00e9o OnLine cross-devices propos\u00e9 par\u00a0TabMo\u00a0avec une diffusion combin\u00e9e sur mobile et desktop. L\u2019offre multi-screen propos\u00e9e par TabMo \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3258,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-3255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carat innove pour le dernier film de Carte Noire, gr\u00e2ce \u00e0 un dispositif Vid\u00e9o OnLine (VOL) cross-devices propos\u00e9 par TabMo - Hawk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/carat-innove-pour-le-dernier-film-de-carte-noire-grace-a-un-dispositif-video-online-vol-cross-devices-propose-par-tabmo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carat innove pour le dernier film de Carte Noire, gr\u00e2ce \u00e0 un dispositif Vid\u00e9o OnLine (VOL) cross-devices propos\u00e9 par TabMo - Hawk\" \/>\n<meta property=\"og:description\" content=\"Carat innove pour le dernier film de Carte Noire, gr\u00e2ce \u00e0 un dispositif Vid\u00e9o OnLine (VOL) cross-devices propos\u00e9 par TabMo Sur les conseils de son agence media Carat, du groupe dentsu, Carte Noire a activ\u00e9 un dispositif Vid\u00e9o OnLine cross-devices propos\u00e9 par\u00a0TabMo\u00a0avec une diffusion combin\u00e9e sur mobile et desktop. 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