{"id":3764,"date":"2021-12-07T09:27:23","date_gmt":"2021-12-07T09:27:23","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=3764"},"modified":"2023-01-03T16:05:59","modified_gmt":"2023-01-03T16:05:59","slug":"photobox-en-campagne-video-omnicanale-avec-matterkind-et-la-plateforme-hawk","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/photobox-en-campagne-video-omnicanale-avec-matterkind-et-la-plateforme-hawk\/","title":{"rendered":"Photobox en campagne vid\u00e9o omnicanale avec Matterkind et la plateforme Hawk"},"content":{"rendered":"<p>Afin de soutenir et de promouvoir les produits et les diff\u00e9rents services de Photobox en France <em>(leader europ\u00e9en sur Internet de l\u2019impression de produits personnalis\u00e9s \u00e0 partir de photos et n\u00b01 en France pour les albums photos) <\/em>en amont des f\u00eates de fin d\u2019ann\u00e9e, l\u2019agence UM, en association avec les \u00e9quipes trading de Matterkind <em>(l\u2019entit\u00e9 programmatique du groupe IPG),<\/em> a d\u00e9ploy\u00e9 un dispositif vid\u00e9o online ultra cibl\u00e9, en fil rouge, par le biais de la plateforme d\u2019activation omnicanale Hawk.<\/p>\n<p>Articul\u00e9 autour de sept vid\u00e9os promotionnelles, allant de 10 \u00e0 20 secondes, le dispositif a pour objectif d\u2019adresser les audiences les plus affinitaires de la marque, tout en maximisant les performances de compl\u00e9tion vid\u00e9o <em>(avec un objectif &gt;90%).<\/em><\/p>\n<p>Au total, cinq vagues de communication sont pr\u00e9vues, entre octobre et d\u00e9cembre 2021, en exploitant notamment les emplacements publicitaires de Replay TV des plus grandes cha\u00eenes de t\u00e9l\u00e9vision fran\u00e7aise, avec une activation omnicanale incluant mobile, desktop et IPTV.<\/p>\n<p>Lana Hudabaidi, Media Trader chez Photobox\u00a0: <em>\u00ab\u00a0Sur les recommandations de Matterkind et en bonne collaboration avec les \u00e9quipes de Hawk, nous avons r\u00e9ussi \u00e0 imaginer puis mettre en place une strat\u00e9gie vid\u00e9o efficace dans le cadre de notre communication de fin d\u2019ann\u00e9e, associant \u00e0 la fois ciblage ultra-affinitaire, omnicanalit\u00e9, et maximisation des performances\u00a0\u00bb.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afin de soutenir et de promouvoir les produits et les diff\u00e9rents services de Photobox en France (leader europ\u00e9en sur Internet de l\u2019impression de produits personnalis\u00e9s \u00e0 partir de photos et n\u00b01 en France pour les albums photos) en amont des f\u00eates de fin d\u2019ann\u00e9e, l\u2019agence UM, en association avec les \u00e9quipes trading de Matterkind (l\u2019entit\u00e9 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-3764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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