{"id":3786,"date":"2022-01-05T08:51:04","date_gmt":"2022-01-05T08:51:04","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=3786"},"modified":"2023-01-03T16:02:27","modified_gmt":"2023-01-03T16:02:27","slug":"hawk-developpe-ses-solutions-de-mesure-dimpact-et-renforce-son-equipe-customer-success","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/hawk-developpe-ses-solutions-de-mesure-dimpact-et-renforce-son-equipe-customer-success\/","title":{"rendered":"Hawk d\u00e9veloppe ses solutions de mesure d\u2019impact et renforce son \u00e9quipe Customer Success"},"content":{"rendered":"<p>Face \u00e0 la demande croissante des annonceurs d\u2019analyser et de quantifier l\u2019efficacit\u00e9 de leurs activations publicitaires, Hawk met \u00e0 disposition un ensemble complet de solutions de mesure d\u2019impact.<\/p>\n<p>Directement int\u00e9gr\u00e9es au sein de la plateforme d\u2019achat, et accessibles d\u00e8s \u00e0 pr\u00e9sent pour tous les clients, ses solutions proposent\u00a0:<\/p>\n<ul>\n<li>de suivre en temps r\u00e9el <strong>l\u2019\u00e9volution des visites incr\u00e9mentales g\u00e9n\u00e9r\u00e9es<\/strong> en point de vente par l\u2019activit\u00e9 publicitaire, quel que soit les supports <em>(desktop, mobile, tablette, Digital Out-Of-Home, InGaming, TV, etc)<\/em> et les formats activ\u00e9s <em>(display, vid\u00e9o, audio) <\/em>au sein de la plateforme.<\/li>\n<li>de mesurer les <strong>performance Drive-to-Web<\/strong> de la campagne publicitaire, gr\u00e2ce notamment \u00e0 Hawk Survey (technologie d\u2019administration de questionnaires digitaux personnalis\u00e9s, int\u00e9gralement d\u00e9velopp\u00e9e par Hawk), afin de r\u00e9colter le comportement des audiences adress\u00e9es de mani\u00e8re d\u00e9clarative et certaine.<\/li>\n<li>de mesurer <strong>l\u2019impact de l\u2019activit\u00e9 publicitaire sur de<\/strong> <strong>nombreux indicateurs de marque<\/strong>, comme la m\u00e9morisation, la perception, la consid\u00e9ration, l\u2019intention, la compr\u00e9hension ou encore l\u2019opinion, toujours par le biais de la technologie Hawk Survey.<\/li>\n<\/ul>\n<p>Aussi, et pour soutenir cette activit\u00e9, Hawk renforce son \u00e9quipe Customer Success avec le recrutement de Camille Dulong au poste de Customer Success Executive. Pr\u00e9c\u00e9demment Charg\u00e9e de budget Display puis Senior Digital Stategist au sein de l\u2019agence Dentsu, elle aura pour mission d\u2019accompagner les clients dans la mise en place de ses diff\u00e9rentes solutions de mesure. Elle reportera directement \u00e0 Mehdi Aroussi, Director Publisher &amp; Customer Success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Face \u00e0 la demande croissante des annonceurs d\u2019analyser et de quantifier l\u2019efficacit\u00e9 de leurs activations publicitaires, Hawk met \u00e0 disposition un ensemble complet de solutions de mesure d\u2019impact. Directement int\u00e9gr\u00e9es au sein de la plateforme d\u2019achat, et accessibles d\u00e8s \u00e0 pr\u00e9sent pour tous les clients, ses solutions proposent\u00a0: de suivre en temps r\u00e9el l\u2019\u00e9volution des [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3787,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-3786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hawk d\u00e9veloppe ses solutions de mesure d\u2019impact et renforce son \u00e9quipe Customer Success - Hawk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/hawk-developpe-ses-solutions-de-mesure-dimpact-et-renforce-son-equipe-customer-success\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hawk d\u00e9veloppe ses solutions de mesure d\u2019impact et renforce son \u00e9quipe Customer Success - Hawk\" \/>\n<meta property=\"og:description\" content=\"Face \u00e0 la demande croissante des annonceurs d\u2019analyser et de quantifier l\u2019efficacit\u00e9 de leurs activations publicitaires, Hawk met \u00e0 disposition un ensemble complet de solutions de mesure d\u2019impact. 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