Hawk<\/a>, la campagne a permis d\u2019adresser une cible ultra-affinitaire pour la marque (profils 18-24 ans) via un ensemble de formats display et vid\u00e9o, nativement int\u00e9gr\u00e9s au c\u0153ur du gameplay de nombreux jeux disponibles.<\/p>\nPour ce faire, Hawk a nou\u00e9 un partenariat strat\u00e9gique avec Anzu.io, plateforme leader dans la publicit\u00e9 In-Game, afin de proposer \u00e0 ses clients la capacit\u00e9 de diffuser leurs campagnes display et vid\u00e9o au sein de plus de 30 jeux multigenres, \u00e0 la fois sur mobile, tablette, PC et console de salon.<\/p>\n
En fin de campagne, l\u2019agence a activ\u00e9 la solution Hawk Survey, afin de mesurer pr\u00e9cis\u00e9ment l\u2019efficacit\u00e9 et l\u2019impact de la campagne sur les audiences expos\u00e9es. Les r\u00e9sultats montrent le succ\u00e8s de cette activation avec un taux de m\u00e9morisation de 56% (+11 points par rapport \u00e0 la moyenne constat\u00e9e chez Hawk) et une intention d\u2019achat de 23% (+13 points par rapport \u00e0 la moyenne constat\u00e9e chez Hawk).<\/p>\n","protected":false},"excerpt":{"rendered":"
Dans le cadre de sa campagne \u00ab\u00a0Acheter mieux, pour porter plus longtemps\u00a0\u00bb dont l\u2019objectif \u00e9tait de pr\u00f4ner une mode plus durable, Levi\u2019s, sous les conseils de l\u2019agence OMD, a mis en place un dispositif publicitaire innovant, exclusivement bas\u00e9 sur l\u2019activation d\u2019environnements In-Gaming. Orchestr\u00e9e par les \u00e9quipes Trading d\u2019OMD et diffus\u00e9e int\u00e9gralement gr\u00e2ce \u00e0 la plateforme […]<\/p>\n","protected":false},"author":4,"featured_media":3798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-3791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"\n
Levi\u2019s se lance dans l\u2019In-Game Advertising avec l\u2019agence OMD et la plateforme Hawk - Hawk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/levis-se-lance-dans-lin-game-advertising-avec-lagence-omd-et-la-plateforme-hawk\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Levi\u2019s se lance dans l\u2019In-Game Advertising avec l\u2019agence OMD et la plateforme Hawk - Hawk\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre de sa campagne \u00ab\u00a0Acheter mieux, pour porter plus longtemps\u00a0\u00bb dont l\u2019objectif \u00e9tait de pr\u00f4ner une mode plus durable, Levi\u2019s, sous les conseils de l\u2019agence OMD, a mis en place un dispositif publicitaire innovant, exclusivement bas\u00e9 sur l\u2019activation d\u2019environnements In-Gaming. 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