{"id":3863,"date":"2022-02-04T12:39:14","date_gmt":"2022-02-04T12:39:14","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=3863"},"modified":"2023-01-03T16:01:05","modified_gmt":"2023-01-03T16:01:05","slug":"12-points-de-perception-but-mise-sur-laudio-digital-pour-renforcer-ses-indicateurs-de-marque-avec-repeat-et-hawk","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/12-points-de-perception-but-mise-sur-laudio-digital-pour-renforcer-ses-indicateurs-de-marque-avec-repeat-et-hawk\/","title":{"rendered":"+12 points de perception ! BUT mise sur l\u2019audio digital pour renforcer ses indicateurs de marque avec Repeat et Hawk"},"content":{"rendered":"<p>Afin de renforcer sa pr\u00e9sence et sa notori\u00e9t\u00e9, et gr\u00e2ce \u00e0 l\u2019expertise des \u00e9quipes de l\u2019agence Repeat, l\u2019enseigne BUT a choisi de mettre en place une campagne audio digital en fil rouge aupr\u00e8s d\u2019une cible affinitaire 25-45 ans par le biais de la plateforme\u00a0<a href=\"https:\/\/www.ratecard.fr\/adherent\/tabmo\/\" target=\"_blank\" rel=\"noopener\">Hawk<\/a>.<\/p>\n<p>Depuis juillet 2021 et pour une dur\u00e9e d\u2019un an, et en compl\u00e9ment des vagues radio lin\u00e9aires classiques, cette campagne permet \u00e0 BUT de b\u00e9n\u00e9ficier d\u2019une pr\u00e9sence sur l\u2019ensemble des environnements de l\u2019audio digital, des webradios jusqu\u2019aux podcasts en passant par les services de streaming.<\/p>\n<p>Concernant les performances, et depuis son activation, la campagne a permis de toucher pr\u00e8s de 3 millions de profils qualifi\u00e9s et enregistre un taux d\u2019\u00e9coute (Listen Through Rate) de plus de 98%.<\/p>\n<p>De plus, et afin de mesurer l\u2019impact de cette premi\u00e8re vague, l\u2019agence Repeat a activ\u00e9 la technologie Hawk Survey, permettant d\u2019adresser les auditeurs expos\u00e9s \u00e0 l\u2019aide de questionnaires pour mesurer de nombreux indicateurs de marque.<\/p>\n<p>Au global, ces 6 premiers mois de campagne ont permis \u00e0 l\u2019enseigne BUT de soutenir sa notori\u00e9t\u00e9, de renforcer sa m\u00e9morisation (51%, +19 points par rapport au groupe de contr\u00f4le) et sa perception de marque (21%, +12 points par rapport au groupe de contr\u00f4le).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afin de renforcer sa pr\u00e9sence et sa notori\u00e9t\u00e9, et gr\u00e2ce \u00e0 l\u2019expertise des \u00e9quipes de l\u2019agence Repeat, l\u2019enseigne BUT a choisi de mettre en place une campagne audio digital en fil rouge aupr\u00e8s d\u2019une cible affinitaire 25-45 ans par le biais de la plateforme\u00a0Hawk. Depuis juillet 2021 et pour une dur\u00e9e d\u2019un an, et en [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3864,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-3863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>+12 points de perception ! 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BUT mise sur l\u2019audio digital pour renforcer ses indicateurs de marque avec Repeat et Hawk - Hawk\" \/>\n<meta property=\"og:description\" content=\"Afin de renforcer sa pr\u00e9sence et sa notori\u00e9t\u00e9, et gr\u00e2ce \u00e0 l\u2019expertise des \u00e9quipes de l\u2019agence Repeat, l\u2019enseigne BUT a choisi de mettre en place une campagne audio digital en fil rouge aupr\u00e8s d\u2019une cible affinitaire 25-45 ans par le biais de la plateforme\u00a0Hawk. 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