{"id":3886,"date":"2022-02-10T14:37:08","date_gmt":"2022-02-10T14:37:08","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=3886"},"modified":"2023-01-03T16:00:02","modified_gmt":"2023-01-03T16:00:02","slug":"thepartnership-devoile-sa-premiere-activation-connected-tv-en-collaboration-avec-hawk-et-magnite-pour-le-compte-toyota","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/thepartnership-devoile-sa-premiere-activation-connected-tv-en-collaboration-avec-hawk-et-magnite-pour-le-compte-toyota\/","title":{"rendered":"The&#038;Partnership d\u00e9voile sa premi\u00e8re activation Connected TV en collaboration avec Hawk et Magnite, pour le compte Toyota"},"content":{"rendered":"<p>Dans le cadre de ses activations m\u00e9dia digitales, et gr\u00e2ce \u00e0 l\u2019expertise des \u00e9quipes The&amp;Partnership, Toyota a pu b\u00e9n\u00e9ficier d\u2019une activation multiscreen Mobile, Desktop &amp; Connected TV pour sa campagne de communication autour de la Yaris Cross.<\/p>\n<p>Cette campagne, enti\u00e8rement diffus\u00e9e sur Hawk et Magnite, est venue renforcer l\u2019activation TV et a permis d\u2019aller chercher une couverture incr\u00e9mentale, notamment en Connected TV (46% des impressions d\u00e9livr\u00e9es).<\/p>\n<p>La diffusion en Connected TV a permis de toucher plus de 218 000 utilisateurs uniques et enregistre un taux de compl\u00e9tion de plus de 96% avec un taux de visibilit\u00e9 de 97,5%, pour un co\u00fbt \u00e0 la vid\u00e9o vue \u00e9conomique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de ses activations m\u00e9dia digitales, et gr\u00e2ce \u00e0 l\u2019expertise des \u00e9quipes The&amp;Partnership, Toyota a pu b\u00e9n\u00e9ficier d\u2019une activation multiscreen Mobile, Desktop &amp; Connected TV pour sa campagne de communication autour de la Yaris Cross. Cette campagne, enti\u00e8rement diffus\u00e9e sur Hawk et Magnite, est venue renforcer l\u2019activation TV et a permis d\u2019aller chercher [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3890,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-3886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The&amp;Partnership d\u00e9voile sa premi\u00e8re activation Connected TV en collaboration avec Hawk et Magnite, pour le compte Toyota - Hawk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/thepartnership-devoile-sa-premiere-activation-connected-tv-en-collaboration-avec-hawk-et-magnite-pour-le-compte-toyota\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The&amp;Partnership d\u00e9voile sa premi\u00e8re activation Connected TV en collaboration avec Hawk et Magnite, pour le compte Toyota - Hawk\" \/>\n<meta property=\"og:description\" content=\"Dans le cadre de ses activations m\u00e9dia digitales, et gr\u00e2ce \u00e0 l\u2019expertise des \u00e9quipes The&amp;Partnership, Toyota a pu b\u00e9n\u00e9ficier d\u2019une activation multiscreen Mobile, Desktop &amp; Connected TV pour sa campagne de communication autour de la Yaris Cross. 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