{"id":3944,"date":"2022-02-24T09:09:28","date_gmt":"2022-02-24T09:09:28","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=3944"},"modified":"2023-01-03T15:57:49","modified_gmt":"2023-01-03T15:57:49","slug":"bpifrance-saffiche-aupres-des-campus-universitaires-avec-79-et-la-plateforme-hawk","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/bpifrance-saffiche-aupres-des-campus-universitaires-avec-79-et-la-plateforme-hawk\/","title":{"rendered":"Bpifrance s\u2019affiche aupr\u00e8s des campus universitaires avec 79 et la plateforme Hawk"},"content":{"rendered":"<p>Bpifrance part \u00e0 la rencontre des chercheurs, doctorants et \u00e9tudiants une seconde fois avec le Deeptech Tour, une tourn\u00e9e des campus, pour les sensibiliser \u00e0 l\u2019entrepreneuriat. Pourquoi\u00a0? Parce qu\u2019une innovation issue d\u2019un laboratoire acad\u00e9mique est une innovation de rupture, \u00e0 fort impact technologique qui a vocation \u00e0 changer notre soci\u00e9t\u00e9 et nos modes de consommation.<\/p>\n<p>C\u2019est dans le cadre de ce Deeptech Tour et sous les recommandations de l\u2019agence 79, que Bpifrance a activ\u00e9 un dispositif publicitaire Digital Out-Of-Home ultra-cibl\u00e9 et ultra-contextualis\u00e9.<\/p>\n<p>Diffus\u00e9e exclusivement sur la plateforme omnicanale Hawk, la campagne visait \u00e0 adresser efficacement les chercheurs et doctorants ainsi que les \u00e9tudiants lors des diff\u00e9rentes \u00e9tapes de la tourn\u00e9e Deeptech (Bordeaux, Nice, Clermont Ferrand, Lyon, Grenoble, etc). Par ce biais, l\u2019agence a pu acc\u00e9der aux \u00e9crans Digital Out-Of-Home pr\u00e9sents sur les campus universitaires des villes-\u00e9tapes et \u00e9galement pr\u00e9sents aux alentours, garantissant une contextualisation maximale et une forte r\u00e9sonnance aupr\u00e8s des 18-25 ans.<\/p>\n<p>En fin de campagne, l\u2019agence a activ\u00e9 la solution Hawk Survey, afin de mesurer pr\u00e9cis\u00e9ment l\u2019efficacit\u00e9 et l\u2019impact de la campagne sur les audiences expos\u00e9es<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bpifrance part \u00e0 la rencontre des chercheurs, doctorants et \u00e9tudiants une seconde fois avec le Deeptech Tour, une tourn\u00e9e des campus, pour les sensibiliser \u00e0 l\u2019entrepreneuriat. Pourquoi\u00a0? Parce qu\u2019une innovation issue d\u2019un laboratoire acad\u00e9mique est une innovation de rupture, \u00e0 fort impact technologique qui a vocation \u00e0 changer notre soci\u00e9t\u00e9 et nos modes de consommation. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-3944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bpifrance s\u2019affiche aupr\u00e8s des campus universitaires avec 79 et la plateforme Hawk - Hawk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/bpifrance-saffiche-aupres-des-campus-universitaires-avec-79-et-la-plateforme-hawk\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bpifrance s\u2019affiche aupr\u00e8s des campus universitaires avec 79 et la plateforme Hawk - Hawk\" \/>\n<meta property=\"og:description\" content=\"Bpifrance part \u00e0 la rencontre des chercheurs, doctorants et \u00e9tudiants une seconde fois avec le Deeptech Tour, une tourn\u00e9e des campus, pour les sensibiliser \u00e0 l\u2019entrepreneuriat. Pourquoi\u00a0? Parce qu\u2019une innovation issue d\u2019un laboratoire acad\u00e9mique est une innovation de rupture, \u00e0 fort impact technologique qui a vocation \u00e0 changer notre soci\u00e9t\u00e9 et nos modes de consommation. 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