{"id":3998,"date":"2022-04-07T12:04:39","date_gmt":"2022-04-07T12:04:39","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=3998"},"modified":"2023-01-03T15:53:15","modified_gmt":"2023-01-03T15:53:15","slug":"picadeli-cree-la-recette-dun-monde-meilleur-avec-lagence-trafic-et-hawk","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/picadeli-cree-la-recette-dun-monde-meilleur-avec-lagence-trafic-et-hawk\/","title":{"rendered":"Un taux d&rsquo;uplift de 62% dans le cadre d&rsquo;une activation Drive-to-Store cross-device pour Picadeli !"},"content":{"rendered":"<p>Afin de promouvoir son concept innovant de bars \u00e0 salades en libre-service, la Food Tech Picadeli (filiale du groupe Greenfood) et l\u2019agence TRAFIC (Trafic2prod x Trafic d\u2019image) ont fait appel \u00e0 la plateforme marketing omnichannel Hawk afin de mettre en place une campagne de communication strat\u00e9gique, combinant Branding et Drive-to-Store.<\/p>\n<p>Dans un premier temps, une premi\u00e8re phase strat\u00e9gique a \u00e9t\u00e9 activ\u00e9e afin de d\u00e9velopper la notori\u00e9t\u00e9 des bars \u00e0 salades Picadeli install\u00e9s en libre-service au sein des enseignes Monoprix, Carrefour et Franprix, en adressant les audiences 25-50 ans, actives et CSP+, \u00e0 travers un ensemble de formats cross-device, sur desktop et mobile.<\/p>\n<p>Ensuite, une seconde \u00e9tape strat\u00e9gique a \u00e9t\u00e9 lanc\u00e9e en parall\u00e8le afin de recibler, sur mobile exclusivement, les profils pr\u00e9alablement expos\u00e9s \u00e0 la premi\u00e8re vague de communication, afin de les diriger vers les bars \u00e0 salades Picadeli les plus proches.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3999 aligncenter\" src=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/04\/Images-dans-les-NL.001.jpeg\" alt=\"\" width=\"696\" height=\"348\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Diffus\u00e9e dans les villes de Paris (et d\u2019\u00cele-de-France), Nice, Marseille, Lyon, Toulouse, Bordeaux et Bruxelles ; les r\u00e9sultats d\u00e9montrent tout le succ\u00e8s de cette campagne.<\/p>\n<p>Au total, la campagne a permis \u00e0 Picadeli de <strong>toucher plus de 590 000 profils qualifi\u00e9s<\/strong> sur l&rsquo;ensemble de la p\u00e9riode de communication, tout en b\u00e9n\u00e9ficiant d&rsquo;un <strong>taux de visibilit\u00e9 de plus de 75%<\/strong> sur l&rsquo;ensemble des formats publicitaires activ\u00e9s.<\/p>\n<p>Concernant les r\u00e9sultats Drive-to-Store, cette strat\u00e9gie \u00e0 deux \u00e9tapes a engendr\u00e9 plus de <strong>2 300 visites incr\u00e9mentales<\/strong> dans les diff\u00e9rents bars \u00e0 salades de l&rsquo;enseigne, donnant <strong>un taux d&rsquo;uplift de plus de 62%<\/strong>, compar\u00e9 au groupe de contr\u00f4le.<\/p>\n<p>Enfin, et pour compl\u00e9ter la mesure du trafic en point de vente, une \u00e9tude post-test a \u00e9t\u00e9 effectu\u00e9e en fin de campagne pour mesurer l\u2019impact de l\u2019activit\u00e9 publicitaire sur plusieurs indicateurs de marque comme la notori\u00e9t\u00e9 ou encore la m\u00e9morisation publicitaire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afin de promouvoir son concept innovant de bars \u00e0 salades en libre-service, la Food Tech Picadeli (filiale du groupe Greenfood) et l\u2019agence TRAFIC (Trafic2prod x Trafic d\u2019image) ont fait appel \u00e0 la plateforme marketing omnichannel Hawk afin de mettre en place une campagne de communication strat\u00e9gique, combinant Branding et Drive-to-Store. Dans un premier temps, une [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4002,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-3998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un taux d&#039;uplift de 62% dans le cadre d&#039;une activation Drive-to-Store cross-device pour Picadeli ! - Hawk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/picadeli-cree-la-recette-dun-monde-meilleur-avec-lagence-trafic-et-hawk\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un taux d&#039;uplift de 62% dans le cadre d&#039;une activation Drive-to-Store cross-device pour Picadeli ! - Hawk\" \/>\n<meta property=\"og:description\" content=\"Afin de promouvoir son concept innovant de bars \u00e0 salades en libre-service, la Food Tech Picadeli (filiale du groupe Greenfood) et l\u2019agence TRAFIC (Trafic2prod x Trafic d\u2019image) ont fait appel \u00e0 la plateforme marketing omnichannel Hawk afin de mettre en place une campagne de communication strat\u00e9gique, combinant Branding et Drive-to-Store. 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