{"id":4054,"date":"2022-04-29T08:30:24","date_gmt":"2022-04-29T08:30:24","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=4054"},"modified":"2023-01-03T15:54:31","modified_gmt":"2023-01-03T15:54:31","slug":"hawk-encourage-ses-clients-a-soutenir-les-causes-sociales-ou-environnementales-avec-le-label-ad-for-good","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/hawk-encourage-ses-clients-a-soutenir-les-causes-sociales-ou-environnementales-avec-le-label-ad-for-good\/","title":{"rendered":"Hawk encourage ses clients \u00e0 soutenir les causes sociales ou environnementales avec le label Ad For Good\u00ae"},"content":{"rendered":"<p>Dans un contexte o\u00f9 les annonceurs cherchent de plus en plus \u00e0 d\u00e9velopper leurs engagements environnementaux et soci\u00e9taux, Hawk noue un partenariat strat\u00e9gique avec le label Ad For Good\u00ae afin de permettre \u00e0 ses clients de responsabiliser leur communication digitale.<\/p>\n<p>Concr\u00e8tement, les annonceurs pourront choisir de diffuser leurs campagnes sur les environnements m\u00e9dias labellis\u00e9s Ad For Good\u00ae, \u00e0 travers des formats display, vid\u00e9o et audio, sur desktop, mobile et DOOH, et ainsi reverser au moins 1% des budgets investis aupr\u00e8s d\u2019une association de leur choix.<\/p>\n<p>Pour pouvoir \u00eatre \u00e9ligible, les campagnes devront respecter la charte du label Ad For Good (accessible sur adforgood.com), int\u00e9grant le logo du label, ainsi que la mention de contribution de la marque annonceur \u00e0 l\u2019association de son choix.<\/p>\n<p>Ce dispositif est activable d\u00e8s \u00e0 pr\u00e9sent pour tous les utilisateurs de la plateforme Hawk et activable \u00e9galement dans le cadre d\u2019un activation cl\u00e9-en-main.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un contexte o\u00f9 les annonceurs cherchent de plus en plus \u00e0 d\u00e9velopper leurs engagements environnementaux et soci\u00e9taux, Hawk noue un partenariat strat\u00e9gique avec le label Ad For Good\u00ae afin de permettre \u00e0 ses clients de responsabiliser leur communication digitale. Concr\u00e8tement, les annonceurs pourront choisir de diffuser leurs campagnes sur les environnements m\u00e9dias labellis\u00e9s Ad [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4055,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-4054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hawk encourage ses clients \u00e0 soutenir les causes sociales ou environnementales avec le label Ad For Good\u00ae - Hawk<\/title>\n<meta name=\"description\" content=\"Dans un contexte o\u00f9 les annonceurs cherchent de plus en plus \u00e0 d\u00e9velopper leurs engagements environnementaux et soci\u00e9taux, Hawk noue un partenariat strat\u00e9gique avec le label Ad For Good\u00ae afin de permettre \u00e0 ses clients de responsabiliser leur communication digitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/hawk-encourage-ses-clients-a-soutenir-les-causes-sociales-ou-environnementales-avec-le-label-ad-for-good\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hawk encourage ses clients \u00e0 soutenir les causes sociales ou environnementales avec le label Ad For Good\u00ae - 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