{"id":4067,"date":"2022-05-13T13:17:53","date_gmt":"2022-05-13T13:17:53","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=4067"},"modified":"2022-05-13T13:17:53","modified_gmt":"2022-05-13T13:17:53","slug":"toyota-mise-sur-la-vol-omnicanale-en-complement-dune-activation-tv","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/toyota-mise-sur-la-vol-omnicanale-en-complement-dune-activation-tv\/","title":{"rendered":"Toyota mise sur la VOL omnicanale en compl\u00e9ment d&rsquo;une activation TV"},"content":{"rendered":"<h3>Contexte de l&rsquo;activation<\/h3>\n<p>Afin d&rsquo;assurer la promotion de la nouvelle Toyota Yaris Cross, l&rsquo;agence The&amp;Partnership a fait appel \u00e0 Hawk afin de mettre en place une campagne vid\u00e9o strat\u00e9gique, combinant plusieurs \u00e9crans digitaux compl\u00e9mentaires et visant \u00e0 d\u00e9velopper la couverture sur cible de la campagne TV lin\u00e9aire en cours.<\/p>\n<h3>La solution mise en place<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4077 alignright\" src=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/05\/Template-Post-Linkedin.001-1.jpeg\" alt=\"\" width=\"541\" height=\"288\" \/><\/p>\n<p>Afin d&rsquo;accompagner l&rsquo;agence et la marque dans l&rsquo;atteinte de ses objectifs de communication, Hawk a propos\u00e9 une campagne de communication omnicanale, en activant la copie vid\u00e9o du constructeur sur des \u00e9crans <strong>smartphone, desktop et TV connect\u00e9e.<\/strong><\/p>\n<p>Afin de <strong>garantir visibilit\u00e9 et compl\u00e9tion<\/strong>, la campagne mixait des formats vid\u00e9o in-stream et out-stream sur une s\u00e9lection de sites m\u00e9dia de qualit\u00e9 pr\u00e9alablement identifi\u00e9s.<\/p>\n<h3>Les r\u00e9sultats de la campagne<\/h3>\n<ul>\n<li>La diffusion en Connected TV a permis de toucher plus de <strong>218 000 utilisateurs uniques <\/strong><\/li>\n<li>Un taux de compl\u00e9tion de plus de <strong>96% <\/strong><\/li>\n<li>Un taux de visibilit\u00e9 de plus de <strong>97%<\/strong><\/li>\n<\/ul>\n<p>Cette strat\u00e9gie omnicanale a notamment permis au constructeur de d\u00e9passer l&rsquo;ensemble des objectifs fix\u00e9s en d\u00e9but de campagne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contexte de l&rsquo;activation Afin d&rsquo;assurer la promotion de la nouvelle Toyota Yaris Cross, l&rsquo;agence The&amp;Partnership a fait appel \u00e0 Hawk afin de mettre en place une campagne vid\u00e9o strat\u00e9gique, combinant plusieurs \u00e9crans digitaux compl\u00e9mentaires et visant \u00e0 d\u00e9velopper la couverture sur cible de la campagne TV lin\u00e9aire en cours. La solution mise en place Afin [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4072,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toyota mise sur la VOL omnicanale en compl\u00e9ment d&#039;une activation TV - Hawk<\/title>\n<meta name=\"description\" content=\"Afin d&#039;assurer la promotion de la nouvelle Toyota Yaris Cross, l&#039;agence The&amp;Partnership a fait appel \u00e0 Hawk afin de mettre en place une campagne vid\u00e9o strat\u00e9gique, combinant plusieurs \u00e9crans digitaux compl\u00e9mentaires et visant \u00e0 d\u00e9velopper la couverture sur cible de la campagne TV lin\u00e9aire en cours.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/toyota-mise-sur-la-vol-omnicanale-en-complement-dune-activation-tv\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota mise sur la VOL omnicanale en compl\u00e9ment d&#039;une activation TV - 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