{"id":4096,"date":"2022-05-23T09:11:52","date_gmt":"2022-05-23T09:11:52","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=4096"},"modified":"2023-01-03T15:54:05","modified_gmt":"2023-01-03T15:54:05","slug":"hawk-lance-le-premier-dispositif-media-omnichannel-autour-du-tour-de-france-2022","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/hawk-lance-le-premier-dispositif-media-omnichannel-autour-du-tour-de-france-2022\/","title":{"rendered":"Hawk lance le premier dispositif m\u00e9dia omnichannel autour du Tour de France 2022"},"content":{"rendered":"<p style=\"text-indent: 35.4pt; text-align: left;\"><span style=\"font-family: 'Avenir Next',sans-serif;\">En amont du grand d\u00e9part du Tour de France 2022 le 1<sup>er<\/sup> juillet prochain au Danemark, Hawk se mobilise et propose aux annonceurs de s\u2019associer \u00e0 cet \u00e9v\u00e9nement de grande ampleur \u00e0 travers <u>un dispositif publicitaire ultra-local in\u00e9dit, 100% omnichannel.<\/u><\/span><\/p>\n<p style=\"text-indent: 35.4pt; text-align: left;\"><span style=\"font-family: 'Avenir Next',sans-serif;\">Concr\u00e8tement, le dispositif <i>\u00ab\u00a0Autour du Tour\u00a0\u00bb<\/i> permettra aux marques de <u>suivre le trac\u00e9 de la course et de se placer au c\u0153ur de l\u2019\u00e9v\u00e9nement<\/u>, en touchant efficacement les spectateurs et les populations <u>autour de chaque ville \u00e9tape<\/u> du Tour, \u00e0 travers <u>tous les \u00e9crans digitaux<\/u> (\u00e0 savoir mobile display et vid\u00e9o, audio digital, DOOH et TV segment\u00e9e). <\/span><\/p>\n<p style=\"text-indent: 35.4pt; text-align: left;\"><span style=\"font-family: 'Avenir Next',sans-serif;\">Activable pour des objectifs Branding et Drive-to-Store, l\u2019offre se veut cl\u00e9-en-main en int\u00e9grant \u00e9galement la cr\u00e9ation, l\u2019adaptation et la d\u00e9clinaison des assets cr\u00e9atifs pour une diffusion parfaitement adapt\u00e9e \u00e0 chaque \u00e9cran. <\/span><\/p>\n<p style=\"text-indent: 35.4pt; text-align: left;\"><span style=\"font-family: 'Avenir Next',sans-serif;\">Enfin, en fin de campagne, Hawk propose de mesurer l\u2019impact de l\u2019activit\u00e9 publicitaire sur des indicateurs de marque comme le gain de notori\u00e9t\u00e9, la m\u00e9morisation de marque ou encore l\u2019intention d\u2019achat, et \u00e9galement de suivre les visites incr\u00e9mentales en magasin dans le cas d\u2019une activation Drive-to-Store.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En amont du grand d\u00e9part du Tour de France 2022 le 1er juillet prochain au Danemark, Hawk se mobilise et propose aux annonceurs de s\u2019associer \u00e0 cet \u00e9v\u00e9nement de grande ampleur \u00e0 travers un dispositif publicitaire ultra-local in\u00e9dit, 100% omnichannel. Concr\u00e8tement, le dispositif \u00ab\u00a0Autour du Tour\u00a0\u00bb permettra aux marques de suivre le trac\u00e9 de la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-4096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hawk lance le premier dispositif m\u00e9dia omnichannel autour du Tour de France 2022 - Hawk<\/title>\n<meta name=\"description\" content=\"En amont du grand d\u00e9part du Tour de France 2022 le 1er juillet prochain au Danemark, Hawk se mobilise et propose aux annonceurs de s\u2019associer \u00e0 cet \u00e9v\u00e9nement de grande ampleur \u00e0 travers un dispositif publicitaire ultra-local in\u00e9dit, 100% omnichannel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/hawk-lance-le-premier-dispositif-media-omnichannel-autour-du-tour-de-france-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hawk lance le premier dispositif m\u00e9dia omnichannel autour du Tour de France 2022 - 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