{"id":5191,"date":"2022-08-03T09:32:44","date_gmt":"2022-08-03T09:32:44","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=5191"},"modified":"2022-08-18T08:41:53","modified_gmt":"2022-08-18T08:41:53","slug":"les-principaux-atouts-dune-campagne-omnichannel-deployee-au-sein-de-votre-strategie-marketing","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/les-principaux-atouts-dune-campagne-omnichannel-deployee-au-sein-de-votre-strategie-marketing\/","title":{"rendered":"Les principaux atouts d’une campagne omnichannel d\u00e9ploy\u00e9e au sein de votre strat\u00e9gie marketing"},"content":{"rendered":"

Quels sont les principaux atouts d’une campagne omnichannel, combinant plusieurs \u00e9crans ? Quel peut \u00eatre le gain esp\u00e9r\u00e9 en fin de campagne ?<\/p>\n

Pour ce second Hawk Tips, nous vous d\u00e9voilons les cinq atouts principaux d’une campagne omnichannel d\u00e9ploy\u00e9e au sein de votre strat\u00e9gie marketing.<\/p>\n

#1 D\u00e9velopper votre couverture sur cible<\/h4>\n

Multiplier le nombre d\u2019\u00e9crans digitaux au sein de votre plan m\u00e9dia vous permet m\u00e9caniquement de d\u00e9velopper vos chances d\u2019adresser efficacement votre audience utile\u00a0!<\/p>\n

#2 Sc\u00e9nariser vos messages publicitaires<\/h4>\n

Pour capter l\u2019attention de vos consommateurs, sur tous les devices, sc\u00e9narisez votre campagne avec des messages \u00e9volutifs et adapt\u00e9s en fonction de vos objectifs et des \u00e9crans de votre plan de communication.<\/p>\n

#3 Recibler vos audiences en multi-screen<\/h4>\n

Profitez de la digitalisation des m\u00e9dias historiquement offline pour construire des strat\u00e9gies de reciblage sur tous les \u00e9crans. Du DOOH au mobile jusqu\u2019\u00e0 l\u2019Audio Digital<\/a>\u00a0!<\/p>\n

#4 Profiter de la convergence des \u00e9crans<\/h4>\n

Les tendances de consommation sont d\u00e9sormais 100% omnicanales, de la consultation m\u00e9dia aux habitudes d\u2019achat. Misez sur la compl\u00e9mentarit\u00e9 de tous les \u00e9crans digitaux pour suivre vos audiences tout au long du funnel marketing.<\/p>\n

#5 Augmenter votre impact et votre efficacit\u00e9<\/h5>\n

+25 points\u00a0: c\u2019est le gain moyen d\u2019efficacit\u00e9 sur les r\u00e9sultats de m\u00e9morisation d\u2019une campagne entre une activation mono-m\u00e9dia et une campagne omnichannel, int\u00e9grant plusieurs \u00e9crans digitaux.<\/p>\n

Pour d\u00e9couvrir la contribution de chaque m\u00e9dia dans le gain d\u2019efficacit\u00e9, d\u00e9couvrez notre dernier Barom\u00e8tre Brand Lift<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Quels sont les principaux atouts d’une campagne omnichannel, combinant plusieurs \u00e9crans ? Quel peut \u00eatre le gain esp\u00e9r\u00e9 en fin de campagne ? Pour ce second Hawk Tips, nous vous d\u00e9voilons les cinq atouts principaux d’une campagne omnichannel d\u00e9ploy\u00e9e au sein de votre strat\u00e9gie marketing. #1 D\u00e9velopper votre couverture sur cible Multiplier le nombre d\u2019\u00e9crans […]<\/p>\n","protected":false},"author":6,"featured_media":5184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[86],"tags":[],"class_list":["post-5191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hawk-tips"],"yoast_head":"\nLes principaux atouts d'une campagne marketing omnichannel<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les 5 atouts principaux d'une campagne omnichannel d\u00e9ploy\u00e9e au sein de votre strat\u00e9gie marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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