{"id":5407,"date":"2022-08-25T13:12:02","date_gmt":"2022-08-25T13:12:02","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=5407"},"modified":"2022-08-25T13:44:34","modified_gmt":"2022-08-25T13:44:34","slug":"nos-conseils-pour-reussir-vos-campagnes-vol","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/nos-conseils-pour-reussir-vos-campagnes-vol\/","title":{"rendered":"Nos conseils pour r\u00e9ussir vos campagnes VOL"},"content":{"rendered":"

Selon la derni\u00e8re \u00e9tude de l’IAB Europe<\/a>, 36% des investissements publicitaires sont d\u00e9sormais d\u00e9di\u00e9s \u00e0 des activations vid\u00e9o !<\/p>\n

A ce titre, comment faire de vos campagnes VOL de v\u00e9ritables succ\u00e8s ? Comment maximiser votre impact aupr\u00e8s de vos audiences ? Comment rendre vos copies vid\u00e9o encore plus interactives ?<\/p>\n

Nous vous d\u00e9voilons quelques conseils \u00e0 suivre pour vos prochaines activations\u00a0:<\/p>\n

 <\/p>\n

#1 D\u00e9clinez la dur\u00e9e de votre copie vid\u00e9o<\/h4>\n

\"Conseil<\/p>\n

 <\/p>\n

#2 Misez sur les premi\u00e8res secondes<\/h4>\n

\"Conseil<\/p>\n

Misez sur les premiers instants de la vid\u00e9o, avec une attention optimale, pour rendre visible votre marque \/ vos produits.<\/p>\n

 <\/p>\n

#3 Habillez votre vid\u00e9o<\/h4>\n

\"Conseil<\/p>\n

Assurez vous d’enrichir votre vid\u00e9o avec des \u00e9l\u00e9ments de marque afin de maximiser votre score de m\u00e9morisation.<\/p>\n

 <\/p>\n

#4 Faites interagir vos audiences avec votre format vid\u00e9o<\/h4>\n

\"Conseil<\/p>\n

 <\/p>\n

#5 Mesurez votre impact<\/h4>\n

\"Conseil<\/p>\n

Au-del\u00e0 des KPIs traditionnels tels que la Compl\u00e9tion vid\u00e9o (VTR), ayez le r\u00e9flexe de mesurer des indicateurs de Branding tels que la m\u00e9morisation, la consid\u00e9ration et l’intention d’achat.<\/p>\n

 <\/p>\n

Cet article vous a plu ? D\u00e9couvrez \u00e9galement nos Tips pour une campagne Drive-to-store r\u00e9ussie<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"

Selon la derni\u00e8re \u00e9tude de l’IAB Europe, 36% des investissements publicitaires sont d\u00e9sormais d\u00e9di\u00e9s \u00e0 des activations vid\u00e9o ! A ce titre, comment faire de vos campagnes VOL de v\u00e9ritables succ\u00e8s ? Comment maximiser votre impact aupr\u00e8s de vos audiences ? Comment rendre vos copies vid\u00e9o encore plus interactives ? Nous vous d\u00e9voilons quelques conseils […]<\/p>\n","protected":false},"author":6,"featured_media":5184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[86],"tags":[],"class_list":["post-5407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hawk-tips"],"yoast_head":"\nNos conseils pour r\u00e9ussir vos campagnes VOL - Hawk<\/title>\n<meta name=\"description\" content=\"36% des investissements publicitaires sont d\u00e9sormais d\u00e9di\u00e9s \u00e0 des activations vid\u00e9o ! 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