{"id":5661,"date":"2022-09-28T08:54:08","date_gmt":"2022-09-28T08:54:08","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=5661"},"modified":"2022-09-28T08:58:45","modified_gmt":"2022-09-28T08:58:45","slug":"campagne-mcdonalds-1-2-3-cheese-signee-starcom-et-hawk-remporte-prix","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/campagne-mcdonalds-1-2-3-cheese-signee-starcom-et-hawk-remporte-prix\/","title":{"rendered":"La campagne McDonald&rsquo;s \u00ab 1, 2, 3 Cheese \u00bb, sign\u00e9e Starcom et Hawk, remporte le prix de la cr\u00e9ativit\u00e9 dans la cat\u00e9gorie Food and Beverage des Mobile Creativity Awards"},"content":{"rendered":"<p>Le 30 juin dernier, les <a href=\"https:\/\/www.mobilemarketing.fr\/mobile-creativity-awards-2022\/\">Mobile Creativity Awards<\/a>, qui valorisent aupr\u00e8s du march\u00e9 les meilleures cr\u00e9ativit\u00e9s sur mobile, ont \u00e9t\u00e9 d\u00e9cern\u00e9s en partenariat avec Kantar, Meta, Strat\u00e9gies et VidMob. A cette occasion, McDonald&rsquo;s, Starcom et Hawk ont remport\u00e9 le Prix de la Cr\u00e9ativit\u00e9 dans la cat\u00e9gorie Food &amp; Beverage avec la campagne \u00ab\u00a01, 2, 3 Cheese\u00a0\u00bb.<\/p>\n<p>Avec l&rsquo;objectif de promouvoir sa gamme Cheese Bacon en s\u00e9rie limit\u00e9e aupr\u00e8s des 18-34 ans, <a href=\"https:\/\/www.mcdonalds.fr\/\">McDonald&rsquo;s<\/a>, sous les conseils de son agence <a href=\"https:\/\/france.publicisgroupe.com\/starcom\/\">Starcom<\/a>, a fait appel \u00e0 <a href=\"https:\/\/hawk-tech.io\/fr\/\">Hawk<\/a> afin de mettre en place\u00a0<strong>un dispositif publicitaire combinant couverture sur cible, interaction et performance.<\/strong><\/p>\n<p>Ensemble, ils ont imagin\u00e9\u00a0<strong>une op\u00e9ration 100% Advergaming<\/strong>\u00a0incitant les audiences cibl\u00e9es \u00e0 entrer en interaction avec le format publicitaire gr\u00e2ce \u00e0 une m\u00e9canique innovante. A partir d&rsquo;\u00e9l\u00e9ments transmis par McDonald&rsquo;s, le studio cr\u00e9atif de Hawk a conceptualis\u00e9 un format mobile en pla\u00e7ant directement le Cheeseburger et ses d\u00e9clinaisons au c\u0153ur d&rsquo;un court jeu en ligne, inspir\u00e9 du c\u00e9l\u00e8bre \u00ab\u00a01, 2, 3 Souriez !\u00a0\u00bb.\u00a0 A la fin de la m\u00e9canique, l&rsquo;utilisateur pouvait directement passer commande sur le site en ligne de McDonald&rsquo;s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 30 juin dernier, les Mobile Creativity Awards, qui valorisent aupr\u00e8s du march\u00e9 les meilleures cr\u00e9ativit\u00e9s sur mobile, ont \u00e9t\u00e9 d\u00e9cern\u00e9s en partenariat avec Kantar, Meta, Strat\u00e9gies et VidMob. A cette occasion, McDonald&rsquo;s, Starcom et Hawk ont remport\u00e9 le Prix de la Cr\u00e9ativit\u00e9 dans la cat\u00e9gorie Food &amp; Beverage avec la campagne \u00ab\u00a01, 2, 3 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5670,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-5661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La campagne McDonald&#039;s \u00ab 1, 2, 3 Cheese \u00bb, sign\u00e9e Starcom et Hawk, remporte le prix de la cr\u00e9ativit\u00e9 dans la cat\u00e9gorie Food and Beverage des Mobile Creativity Awards<\/title>\n<meta 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