{"id":5685,"date":"2022-10-03T10:29:00","date_gmt":"2022-10-03T10:29:00","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=5685"},"modified":"2022-10-03T10:30:37","modified_gmt":"2022-10-03T10:30:37","slug":"ikea-met-a-lhonneur-ses-cuisines-en-video-avec-kr-wavemaker-et-hawk","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/ikea-met-a-lhonneur-ses-cuisines-en-video-avec-kr-wavemaker-et-hawk\/","title":{"rendered":"Ikea met \u00e0 l\u2019honneur ses cuisines en vid\u00e9o avec KR Wavemaker et Hawk"},"content":{"rendered":"
Paris, le 4 octobre 2022,<\/h6>\n

 <\/p>\n

Du 8 juin au 3 juillet 2022, l’enseigne Ikea a d\u00e9voil\u00e9 une nouvelle campagne publicitaire digitale pour promouvoir ses cuisines, avec 3 spots vid\u00e9o sign\u00e9s Buzzman.<\/p>\n

Conseill\u00e9 par son agence KR Wavemaker<\/a>, Ikea<\/a> s’est appuy\u00e9 sur l’expertise de Hawk,\u00a0acteur leader sur les activations m\u00e9dias omnichannel en Europe, pour d\u00e9velopper un dispositif publicitaire 100% visible et brand-safe en activant\u00a0les diff\u00e9rents spots via\u00a0un\u00a0format vid\u00e9o In-Stream.<\/p>\n

A travers\u00a0cette activation, l\u2019objectif d’Ikea \u00e9tait de renforcer la visibilit\u00e9 de\u00a0son univers \u00ab\u00a0Cuisines\u00a0\u00bb,\u00a0en favorisant un environnement brand-safe, tout en\u00a0assurant une exposition optimale selon la norme de l’agence GroupM. (Pour rappel, l\u2019agence consid\u00e8re une impression visible quand la vid\u00e9o est vue au moins 50% de sa dur\u00e9e, 100% visible et avec le son on par d\u00e9faut).<\/p>\n

Les r\u00e9sultats obtenus montrent la r\u00e9ussite et l\u2019efficacit\u00e9 de cette activation avec, \u00e0 la cl\u00e9 : un taux de compl\u00e9tion de 88%, un taux de visibilit\u00e9 de 75% via la norme GroupM et de 90% via la norme IAB. Gr\u00e2ce au contr\u00f4le du contexte, cette campagne a \u00e9galement permis d’atteindre un score de 97% sur la brand safety.<\/p>\n

Avec ce dispositif, Hawk<\/a> d\u00e9montre sa capacit\u00e9\u00a0\u00e0 proposer\u00a0un dispositif\u00a0publicitaire combinant visibilit\u00e9, en s\u2019adaptant aux normes sur-mesure de ses clients, et brand safety.<\/p>\n","protected":false},"excerpt":{"rendered":"

Paris, le 4 octobre 2022,   Du 8 juin au 3 juillet 2022, l’enseigne Ikea a d\u00e9voil\u00e9 une nouvelle campagne publicitaire digitale pour promouvoir ses cuisines, avec 3 spots vid\u00e9o sign\u00e9s Buzzman. Conseill\u00e9 par son agence KR Wavemaker, Ikea s’est appuy\u00e9 sur l’expertise de Hawk,\u00a0acteur leader sur les activations m\u00e9dias omnichannel en Europe, pour d\u00e9velopper […]<\/p>\n","protected":false},"author":6,"featured_media":5686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-5685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"\nIkea met \u00e0 l\u2019honneur ses cuisines en vid\u00e9o avec KR Wavemaker et Hawk<\/title>\n<meta name=\"description\" content=\"Conseill\u00e9 par son agence KR Wavemaker, Ikea s'est appuy\u00e9 sur l'expertise de Hawk,\u00a0acteur leader sur les activations m\u00e9dias omnichannel en Europe, pour d\u00e9velopper un dispositif publicitaire 100% visible et brand-safe en activant\u00a0les diff\u00e9rents spots via\u00a0un\u00a0format vid\u00e9o In-Stream.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/ikea-met-a-lhonneur-ses-cuisines-en-video-avec-kr-wavemaker-et-hawk\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea met \u00e0 l\u2019honneur ses cuisines en vid\u00e9o avec KR Wavemaker et Hawk\" \/>\n<meta property=\"og:description\" content=\"Conseill\u00e9 par son agence KR Wavemaker, Ikea s'est appuy\u00e9 sur l'expertise de Hawk,\u00a0acteur leader sur les activations m\u00e9dias omnichannel en Europe, pour d\u00e9velopper un dispositif publicitaire 100% visible et brand-safe en activant\u00a0les diff\u00e9rents spots via\u00a0un\u00a0format vid\u00e9o In-Stream.\" \/>\n<meta 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