{"id":5702,"date":"2022-10-12T10:08:12","date_gmt":"2022-10-12T10:08:12","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=5702"},"modified":"2022-10-12T10:09:55","modified_gmt":"2022-10-12T10:09:55","slug":"hawk-lance-omni-de-nouvelles-solutions-media-a-destination-des-agences-media","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/hawk-lance-omni-de-nouvelles-solutions-media-a-destination-des-agences-media\/","title":{"rendered":"Hawk poursuit le renforcement de sa plateforme DSP, et lance \u00e9galement OMNI, de nouvelles solutions m\u00e9dia \u00e0 destination des agences m\u00e9dia"},"content":{"rendered":"
Paris, le 11 octobre 2022,<\/h6>\n

 <\/p>\n

Hawk, acteur europ\u00e9en leader de la communication digitale omnicanale combinant activations m\u00e9dia sur tous les supports\u00a0(Mobile, Desktop, Digital Audio, Digital Out-of-Home, TV, In-Gaming et Metaverse)<\/em>\u00a0et \u00e9tudes exclusives,\u00a0renforce sa plateforme d\u2019achat programmatique avec de nouvelles fonctionnalit\u00e9s et inaugure \u00e9galement de nouvelles solutions m\u00e9dia.<\/strong><\/p>\n

Avec\u00a0plusieurs centaines de milliers de partenaires \u00e9diteurs\u00a0(sites, applications mobiles, r\u00e9seaux d\u2019affichage, plateformes audio, cha\u00eenes TV, etc.)<\/em>\u00a0disponibles \u00e0 travers de\u00a0nombreux SSP internationaux connect\u00e9s, et donnant acc\u00e8s \u00e0\u00a0plusieurs milliards d\u2019opportunit\u00e9s publicitaires\u00a0chaque jour, Hawk DSP propose aujourd\u2019hui de\u00a0nouvelles fonctionnalit\u00e9s.<\/p>\n

Ainsi,\u00a0Audio Planner<\/strong> et DOOH Planner<\/strong>\u00a0viennent faciliter la construction et l\u2019optimisation des plans m\u00e9dia de toutes les campagnes Digital Audio et Digital Out-of-Home en donnant une vision exhaustive des \u00e9diteurs disponibles et en permettant une s\u00e9lection fine des emplacements disponibles \u00e0 l\u2019activation.<\/p>\n

De plus,\u00a0In-Store Impact, la solution de mesure Drive-to-Store propri\u00e9taire directement int\u00e9gr\u00e9e \u00e0 la plateforme d\u2019achat, \u00e9volue et propose d\u00e9sormais de\u00a0mesurer les visites incr\u00e9mentales en temps r\u00e9el, et dans tous les points de vente des enseignes, \u00e0 partir de campagnes mobiles, Digital Audio et Digital Out-of-Home.<\/p>\n

En compl\u00e9ment, et face \u00e0 la recherche croissante de dispositifs marketing personnalis\u00e9s et performants de la part des agences m\u00e9dia, Hawk lance\u00a0OMNI<\/strong>, un\u00a0ensemble de solutions omnicanales innovantes. Les diff\u00e9rents dispositifs qui composent l\u2019offre permettent notamment de r\u00e9pondre \u00e0 de nombreux objectifs marketing,\u00a0du Branding au Drive-to-Store, tout en b\u00e9n\u00e9ficiant\u00a0d\u2019insights exclusifs\u00a0et activables en fin de campagne.<\/p>\n

OMNI est\u00a0disponible d\u00e8s maintenant\u00a0aupr\u00e8s des \u00e9quipes commerciales de Hawk<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Paris, le 11 octobre 2022,   Hawk, acteur europ\u00e9en leader de la communication digitale omnicanale combinant activations m\u00e9dia sur tous les supports\u00a0(Mobile, Desktop, Digital Audio, Digital Out-of-Home, TV, In-Gaming et Metaverse)\u00a0et \u00e9tudes exclusives,\u00a0renforce sa plateforme d\u2019achat programmatique avec de nouvelles fonctionnalit\u00e9s et inaugure \u00e9galement de nouvelles solutions m\u00e9dia. Avec\u00a0plusieurs centaines de milliers de partenaires \u00e9diteurs\u00a0(sites, […]<\/p>\n","protected":false},"author":6,"featured_media":5703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-5702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"\nHawk lance OMNI, un ensemble de solutions omnicanales innovantes<\/title>\n<meta name=\"description\" content=\"Hawk lance OMNI, un ensemble de solutions omnicanales innovantes \u00e0 destination des agences m\u00e9dia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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