{"id":5749,"date":"2022-10-20T12:06:38","date_gmt":"2022-10-20T12:06:38","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=5749"},"modified":"2023-01-03T15:47:06","modified_gmt":"2023-01-03T15:47:06","slug":"etude-hawk-decouvrez-les-predictions-dachat-des-francais-pour-le-black-friday","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/etude-hawk-decouvrez-les-predictions-dachat-des-francais-pour-le-black-friday\/","title":{"rendered":"D\u00e9couvrez les pr\u00e9dictions d&rsquo;achat des Fran\u00e7ais pour le Black Friday"},"content":{"rendered":"<p><a href=\"https:\/\/hawk-tech.io\/fr\/\">Hawk<\/a> a r\u00e9alis\u00e9 une \u00e9tude exclusive r\u00e9v\u00e9lant les comportements de consommation des Fran\u00e7ais en amont du <strong>Black Friday, le 25 novembre prochain<\/strong>.<\/p>\n<p>Nous avons pu interroger plus de 400 Fran\u00e7ais afin de conna\u00eetre pr\u00e9cis\u00e9ment leurs pr\u00e9dictions de consommation dans le cadre de cet \u00e9v\u00e9nement commercial incontournable.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Parmi les enseignements principaux :<\/strong><\/p>\n<ul>\n<li>Les populations les plus jeunes (moins de 25 ans) restent les plus enthousiastes vis-\u00e0-vis du Black Friday<\/li>\n<li>Ce sont en revanche les 25-44 ans qui en profiteront le plus, avec un panier moyen bien sup\u00e9rieur<\/li>\n<li>Sans surprise, les produits et accessoires High-Tech resteront les biens les plus recherch\u00e9s par les Fran\u00e7ais durant ce Black Friday<\/li>\n<li>M\u00eame si les achats en ligne tendent \u00e0 repr\u00e9senter une part cons\u00e9quente chez les plus jeunes, le magasin reste roi pour les Fran\u00e7ais qui comptent y finaliser leurs achats.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>D\u00e9couvrez l&rsquo;int\u00e9gralit\u00e9 des r\u00e9sultats<\/strong> en t\u00e9l\u00e9chargeant notre infographie ci-dessous :<\/p>\n<p><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n    region: \"eu1\",\n    portalId: \"26007972\",\n    formId: \"d815f9ff-ee1b-4425-8cea-d5d118c65ff1\"\n  });\n<\/script><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hawk a r\u00e9alis\u00e9 une \u00e9tude exclusive r\u00e9v\u00e9lant les comportements de consommation des Fran\u00e7ais en amont du Black Friday, le 25 novembre prochain. Nous avons pu interroger plus de 400 Fran\u00e7ais afin de conna\u00eetre pr\u00e9cis\u00e9ment leurs pr\u00e9dictions de consommation dans le cadre de cet \u00e9v\u00e9nement commercial incontournable. &nbsp; Parmi les enseignements principaux : Les populations les [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5763,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[112],"tags":[],"class_list":["post-5749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hawk-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9couvrez les pr\u00e9dictions d&#039;achat des Fran\u00e7ais pour le Black Friday - Hawk<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les pr\u00e9dictions d&#039;achat des Fran\u00e7ais pour le Black Friday. Hawk a r\u00e9alis\u00e9 une \u00e9tude exclusive r\u00e9v\u00e9lant les comportements de consommation des Fran\u00e7ais en amont du Black Friday, le 25 novembre prochain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/etude-hawk-decouvrez-les-predictions-dachat-des-francais-pour-le-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9couvrez les pr\u00e9dictions d&#039;achat des Fran\u00e7ais pour le Black Friday - Hawk\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez les pr\u00e9dictions d&#039;achat des Fran\u00e7ais pour le Black Friday. Hawk a r\u00e9alis\u00e9 une \u00e9tude exclusive r\u00e9v\u00e9lant les comportements de consommation des Fran\u00e7ais en amont du Black Friday, le 25 novembre prochain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hawk-tech.io\/fr\/etude-hawk-decouvrez-les-predictions-dachat-des-francais-pour-le-black-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"Hawk\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-20T12:06:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-03T15:47:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/10\/LinkedIn-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1104\" \/>\n\t<meta property=\"og:image:height\" content=\"736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lucie Marand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucie Marand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/etude-hawk-decouvrez-les-predictions-dachat-des-francais-pour-le-black-friday\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/etude-hawk-decouvrez-les-predictions-dachat-des-francais-pour-le-black-friday\\\/\"},\"author\":{\"name\":\"Lucie Marand\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/person\\\/c24ef62ab2108c472e8c45296446ae16\"},\"headline\":\"D\u00e9couvrez les pr\u00e9dictions d&rsquo;achat des Fran\u00e7ais pour le Black Friday\",\"datePublished\":\"2022-10-20T12:06:38+00:00\",\"dateModified\":\"2023-01-03T15:47:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/etude-hawk-decouvrez-les-predictions-dachat-des-francais-pour-le-black-friday\\\/\"},\"wordCount\":180,\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/etude-hawk-decouvrez-les-predictions-dachat-des-francais-pour-le-black-friday\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/LinkedIn-5.png\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/etude-hawk-decouvrez-les-predictions-dachat-des-francais-pour-le-black-friday\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/etude-hawk-decouvrez-les-predictions-dachat-des-francais-pour-le-black-friday\\\/\",\"name\":\"D\u00e9couvrez les pr\u00e9dictions d'achat des Fran\u00e7ais pour le Black Friday - Hawk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/etude-hawk-decouvrez-les-predictions-dachat-des-francais-pour-le-black-friday\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/etude-hawk-decouvrez-les-predictions-dachat-des-francais-pour-le-black-friday\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/LinkedIn-5.png\",\"datePublished\":\"2022-10-20T12:06:38+00:00\",\"dateModified\":\"2023-01-03T15:47:06+00:00\",\"description\":\"D\u00e9couvrez les pr\u00e9dictions d'achat des Fran\u00e7ais pour le Black Friday. 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