{"id":5799,"date":"2022-11-02T11:29:41","date_gmt":"2022-11-02T11:29:41","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=5799"},"modified":"2022-11-02T14:38:49","modified_gmt":"2022-11-02T14:38:49","slug":"success-story-88-de-completion-video-pour-ikea-grace-a-hawk","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/success-story-88-de-completion-video-pour-ikea-grace-a-hawk\/","title":{"rendered":"Success Story : 88% de compl\u00e9tion vid\u00e9o pour IKEA avec Hawk"},"content":{"rendered":"<h2>Le contexte<\/h2>\n<p>Du 8 juin au 3 juillet 2022, et dans le cadre de la promotion de ses cuisines, <a href=\"https:\/\/www.ikea.com\/fr\/fr\/\">IKEA<\/a> s&rsquo;est appuy\u00e9e sur l&rsquo;expertise de Hawk pour d\u00e9velopper un dispositif publicitaire 100% visible et brand-safe avec le format vid\u00e9o In-Stream.<\/p>\n<p>L\u2019objectif d\u2019IKEA \u00e9tait de renforcer la visibilit\u00e9 de son univers \u00ab Cuisines \u00bb, en favorisant un environnement brand-safe et en assurant une exposition optimale.<\/p>\n<p>&nbsp;<\/p>\n<h2>Solutions<\/h2>\n<ul>\n<li><b>Ciblage<\/b> : profils 25-49 ans<\/li>\n<li><b>Activation<\/b> : formats vid\u00e9o In-Stream, sur devices mobiles et desktop<\/li>\n<li><b>Diffusion : <\/b>cadre de diffusion personnalis\u00e9 pour la campagne<\/li>\n<li><b>Mesure <\/b>: compl\u00e9tion vid\u00e9o, visibilit\u00e9 et brand-safety<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5801 size-full\" src=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/11\/Visuel-demos-IKEA.png\" alt=\"Hawk Ikea \" width=\"960\" height=\"540\" srcset=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/11\/Visuel-demos-IKEA.png 960w, https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/11\/Visuel-demos-IKEA-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 960px, 100vw\" \/><\/p>\n<p style=\"text-align: center;\"><em>Aper\u00e7u des formats vid\u00e9o In-Stream en multi-device<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>Les r\u00e9sultats<\/h2>\n<p><strong>97%<\/strong> de <b>brand-<\/b><b>safety<\/b> constat\u00e9 sur l\u2019ensemble de la campagne<\/p>\n<p><strong>88%<\/strong> de<b>\u00a0compl\u00e9tion <\/b><strong>vid\u00e9o<\/strong><\/p>\n<p><strong>90%<\/strong> de<b>\u00a0visibilit\u00e9 <\/b>via la norme IAB**<\/p>\n<p><em>** IAS consid\u00e8re une impression visible quand la vid\u00e9o est vue au moins 2 secondes avec au moins 50% de sa surface affich\u00e9e.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>D\u00e9couvrez aussi le <a href=\"https:\/\/hawk-tech.io\/fr\/ikea-met-a-lhonneur-ses-cuisines-en-video-avec-kr-wavemaker-et-hawk\/\">Communiqu\u00e9 de presse<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le contexte Du 8 juin au 3 juillet 2022, et dans le cadre de la promotion de ses cuisines, IKEA s&rsquo;est appuy\u00e9e sur l&rsquo;expertise de Hawk pour d\u00e9velopper un dispositif publicitaire 100% visible et brand-safe avec le format vid\u00e9o In-Stream. L\u2019objectif d\u2019IKEA \u00e9tait de renforcer la visibilit\u00e9 de son univers \u00ab Cuisines \u00bb, en favorisant [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Success Story : 88% de compl\u00e9tion vid\u00e9o pour IKEA avec Hawk - Hawk<\/title>\n<meta name=\"description\" content=\"Du 8 juin au 3 juillet 2022, et dans le cadre de la promotion de ses cuisines, Ikea s&#039;est appuy\u00e9 sur l&#039;expertise de Hawk pour d\u00e9velopper un dispositif publicitaire 100% visible et brand-safe avec le format vid\u00e9o In-Stream.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/success-story-88-de-completion-video-pour-ikea-grace-a-hawk\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success Story : 88% de compl\u00e9tion vid\u00e9o pour IKEA avec Hawk - Hawk\" \/>\n<meta property=\"og:description\" content=\"Du 8 juin au 3 juillet 2022, et dans le cadre de la promotion de ses cuisines, Ikea s&#039;est appuy\u00e9 sur l&#039;expertise de Hawk pour d\u00e9velopper un dispositif publicitaire 100% visible et brand-safe avec le format vid\u00e9o In-Stream.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hawk-tech.io\/fr\/success-story-88-de-completion-video-pour-ikea-grace-a-hawk\/\" \/>\n<meta property=\"og:site_name\" content=\"Hawk\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-02T11:29:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-02T14:38:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/11\/Visuel-success-story.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1104\" \/>\n\t<meta property=\"og:image:height\" content=\"736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lucie Marand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucie Marand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/success-story-88-de-completion-video-pour-ikea-grace-a-hawk\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/success-story-88-de-completion-video-pour-ikea-grace-a-hawk\\\/\"},\"author\":{\"name\":\"Lucie Marand\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/person\\\/c24ef62ab2108c472e8c45296446ae16\"},\"headline\":\"Success Story : 88% de compl\u00e9tion vid\u00e9o pour IKEA avec Hawk\",\"datePublished\":\"2022-11-02T11:29:41+00:00\",\"dateModified\":\"2022-11-02T14:38:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/success-story-88-de-completion-video-pour-ikea-grace-a-hawk\\\/\"},\"wordCount\":174,\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/success-story-88-de-completion-video-pour-ikea-grace-a-hawk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Visuel-success-story.png\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/success-story-88-de-completion-video-pour-ikea-grace-a-hawk\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/success-story-88-de-completion-video-pour-ikea-grace-a-hawk\\\/\",\"name\":\"Success Story : 88% de compl\u00e9tion vid\u00e9o pour IKEA avec Hawk - 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