{"id":5980,"date":"2022-12-05T10:30:44","date_gmt":"2022-12-05T10:30:44","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=5980"},"modified":"2022-12-05T10:38:56","modified_gmt":"2022-12-05T10:38:56","slug":"success-story-kiko-milano-touche-970-000-utilisateurs-qualifies-avec-hawk","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/success-story-kiko-milano-touche-970-000-utilisateurs-qualifies-avec-hawk\/","title":{"rendered":"Success Story : Kiko Milano touche 970 000 utilisateurs qualifi\u00e9s avec Hawk"},"content":{"rendered":"<h2>Le contexte<\/h2>\n<p>Accompagn\u00e9e par son agence KR Wavemaker (GroupM \u2013 WPP), l\u2019enseigne <a href=\"https:\/\/www.kikocosmetics.com\/fr-fr\/\">Kiko Milano<\/a> a fait appel \u00e0 Hawk dans le but de promouvoir ses offres promotionnelles pour les soldes d\u2019\u00e9t\u00e9 2022. \u00a0L&rsquo;objectif \u00e9tait d\u2019orchestrer, en parall\u00e8le d\u2019une campagne DOOH, une strat\u00e9gie de retargeting afin d\u2019identifier et de recibler sur mobile les profils expos\u00e9s \u00e0 la campagne d\u2019affichage. L&rsquo;activation a \u00e9t\u00e9 d\u00e9ploy\u00e9e du 27 juin au 10 juillet.<\/p>\n<p>&nbsp;<\/p>\n<h2>Solutions<\/h2>\n<ul>\n<li><b>Ciblage<\/b> : les expos\u00e9s \u00e0 la publicit\u00e9 DOOH \/ les expos\u00e9s \u00e0 la publicit\u00e9 DOOH avec un int\u00e9r\u00eat pour les produits beaut\u00e9s via Adsquare<\/li>\n<li><b>Activation<\/b> : 100% mobile, interstitiels, pav\u00e9s GPStore et banni\u00e8res<\/li>\n<li><b>Mesure<\/b> : mesure des performances Drive-to-Store avec la solution Hawk <strong>In-Store Impact<\/strong> et mesure de l\u2019impact gr\u00e2ce \u00e0 <strong>Hawk Survey<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5991 size-full\" src=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/12\/Visuel-demos-Kiko-1.png\" alt=\"Visuel d\u00e9mos Kiko\" width=\"960\" height=\"540\" srcset=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/12\/Visuel-demos-Kiko-1.png 960w, https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/12\/Visuel-demos-Kiko-1-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 960px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Les r\u00e9sultats<\/h2>\n<p><strong>970 000 utilisateurs qualifi\u00e9s<\/strong> touch\u00e9s<\/p>\n<p><strong>+3% <\/strong>: le taux de clic moyen sur l\u2019ensemble de la campagne<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le contexte Accompagn\u00e9e par son agence KR Wavemaker (GroupM \u2013 WPP), l\u2019enseigne Kiko Milano a fait appel \u00e0 Hawk dans le but de promouvoir ses offres promotionnelles pour les soldes d\u2019\u00e9t\u00e9 2022. \u00a0L&rsquo;objectif \u00e9tait d\u2019orchestrer, en parall\u00e8le d\u2019une campagne DOOH, une strat\u00e9gie de retargeting afin d\u2019identifier et de recibler sur mobile les profils expos\u00e9s \u00e0 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5981,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Success Story : Kiko Milano avec Hawk<\/title>\n<meta name=\"description\" content=\"Dans le but de promouvoir ses offres promotionnelles des soldes d\u2019\u00e9t\u00e9 2022, l\u2019enseigne Kiko Milano a fait appel \u00e0 Hawk afin d\u2019orchestrer, en parall\u00e8le d\u2019une campagne DOOH, une strat\u00e9gie de retargeting avec pour objectif d\u2019identifier et de recibler sur mobile les profils 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