{"id":6019,"date":"2022-12-08T14:36:55","date_gmt":"2022-12-08T14:36:55","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=6019"},"modified":"2022-12-13T08:16:50","modified_gmt":"2022-12-13T08:16:50","slug":"hawk-etoffe-son-offre-dooh-programmatique-par-le-biais-dun-accord-mondial-avec-hivestack","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/hawk-etoffe-son-offre-dooh-programmatique-par-le-biais-dun-accord-mondial-avec-hivestack\/","title":{"rendered":"Hawk \u00e9toffe son offre DOOH programmatique par le biais d\u2019un accord mondial avec Hivestack"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hawk &#8211; <\/span><i><span style=\"font-weight: 400;\">acteur europ\u00e9en r\u00e9f\u00e9rent de la communication digitale omnicanale, combinant activations m\u00e9dia sur tous les \u00e9crans et \u00e9tudes exclusives<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; annonce la conclusion d\u2019un partenariat strat\u00e9gique international avec <a href=\"https:\/\/www.hivestack.com\/\">Hivestack<\/a>, <\/span><span style=\"font-weight: 400;\">la plus grande soci\u00e9t\u00e9 ind\u00e9pendante de technologie publicitaire num\u00e9rique programmatique hors domicile (DOOH) au monde.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A travers cet accord mondial, Hawk enrichit son offre en int\u00e9grant \u00e0 sa plateforme DSP l\u2019int\u00e9gralit\u00e9 des \u00e9crans DOOH de la SSP (Supply Side Platform) Hivestack, englobant les r\u00e9gions EMEA, APAC &amp; USA.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Concr\u00e8tement, et d\u00e8s ce jour, acheteurs m\u00e9dia et traders utilisant <a href=\"https:\/\/hawk-tech.io\/fr\/\">Hawk<\/a> DSP peuvent agr\u00e9menter leurs campagnes avec les panneaux digitaux Out-Of-Home de la plateforme Hivestack et ainsi, acc\u00e9der \u00e0 une multitude d\u2019univers pour activer leurs campagnes pDOOH.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ce partenariat entre les deux acteurs vient compl\u00e9ter l\u2019offre pDOOH de Hawk DSP, d\u00e9j\u00e0 compos\u00e9e des 200 plus grands r\u00e9seaux DOOH mondiaux (soit plus d\u2019un million d\u2019\u00e9crans activables) \u00e0 travers des connexions strat\u00e9giques avec les principaux SSP du march\u00e9, et permet \u00e9galement de compl\u00e9ter les capacit\u00e9 omnichannel de la plateforme d\u2019achat.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cDans un contexte o\u00f9 le Programmatic Out-Of-Home poursuit sa forte croissance, notre ambition est de proposer l\u2019offre pDOOH la plus compl\u00e8te du march\u00e9, autant pour les traders que pour les acheteurs m\u00e9dia. Avec ce partenariat strat\u00e9gique, nous renfor\u00e7ons non seulement la puissance de notre couverture DOOH \u00e0 l\u2019international, mais proposons \u00e9galement \u00e0 nos clients une tr\u00e8s grande diversit\u00e9 de contextes de diffusion\u201d<\/span><\/i><span style=\"font-weight: 400;\"> d\u00e9clare <\/span><b>Mehdi Aroussi<\/b><span style=\"font-weight: 400;\">, Director Publisher &amp; Customer Success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u201cNous sommes tr\u00e8s fiers de nous associer \u00e0 Hawk pour permettre \u00e0 leurs acheteurs d&rsquo;acc\u00e9der \u00e0 un inventaire DOOH premium parmi une panoplie d&rsquo;environnements partout dans le monde. Gr\u00e2ce \u00e0 leur \u00e9volution continue et innovante, Hawk a \u00e9t\u00e9 un leader dans la conduite de l&rsquo;activation programmatique DOOH ces derni\u00e8res ann\u00e9es et nous sommes heureux de les aider \u00e0 continuer de stimuler la croissance dans l&rsquo;espace\u201d d\u00e9clare <strong>Will Brownsdon<\/strong>, directeur g\u00e9n\u00e9ral EMEA chez Hivestack.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hawk &#8211; acteur europ\u00e9en r\u00e9f\u00e9rent de la communication digitale omnicanale, combinant activations m\u00e9dia sur tous les \u00e9crans et \u00e9tudes exclusives &#8211; annonce la conclusion d\u2019un partenariat strat\u00e9gique international avec Hivestack, la plus grande soci\u00e9t\u00e9 ind\u00e9pendante de technologie publicitaire num\u00e9rique programmatique hors domicile (DOOH) au monde. &nbsp; A travers cet accord mondial, Hawk enrichit son offre [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6020,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-6019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hawk annonce la conclusion d\u2019un partenariat avec Hivestack<\/title>\n<meta name=\"description\" content=\"Hawk \u00e9toffe son offre DOOH programmatique par le biais d\u2019un accord mondial avec Hivestack. A travers cet accord mondial, Hawk enrichit son offre en int\u00e9grant \u00e0 sa plateforme DSP l\u2019int\u00e9gralit\u00e9 des \u00e9crans DOOH de la SSP (Supply Side Platform) Hivestack, englobant les r\u00e9gions EMEA, APAC &amp; USA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/hawk-etoffe-son-offre-dooh-programmatique-par-le-biais-dun-accord-mondial-avec-hivestack\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hawk annonce la conclusion d\u2019un partenariat avec Hivestack\" \/>\n<meta property=\"og:description\" content=\"Hawk \u00e9toffe son offre DOOH programmatique par le biais d\u2019un accord mondial avec Hivestack. A travers cet accord mondial, Hawk enrichit son offre en int\u00e9grant \u00e0 sa plateforme DSP l\u2019int\u00e9gralit\u00e9 des \u00e9crans DOOH de la SSP (Supply Side Platform) Hivestack, englobant les r\u00e9gions EMEA, APAC &amp; USA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hawk-tech.io\/fr\/hawk-etoffe-son-offre-dooh-programmatique-par-le-biais-dun-accord-mondial-avec-hivestack\/\" \/>\n<meta property=\"og:site_name\" content=\"Hawk\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-08T14:36:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-13T08:16:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/12\/Press-Release-HK_HS.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1092\" \/>\n\t<meta property=\"og:image:height\" content=\"615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lucie Marand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucie Marand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-etoffe-son-offre-dooh-programmatique-par-le-biais-dun-accord-mondial-avec-hivestack\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-etoffe-son-offre-dooh-programmatique-par-le-biais-dun-accord-mondial-avec-hivestack\\\/\"},\"author\":{\"name\":\"Lucie Marand\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/person\\\/c24ef62ab2108c472e8c45296446ae16\"},\"headline\":\"Hawk \u00e9toffe son offre DOOH programmatique par le biais d\u2019un accord mondial avec Hivestack\",\"datePublished\":\"2022-12-08T14:36:55+00:00\",\"dateModified\":\"2022-12-13T08:16:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-etoffe-son-offre-dooh-programmatique-par-le-biais-dun-accord-mondial-avec-hivestack\\\/\"},\"wordCount\":367,\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-etoffe-son-offre-dooh-programmatique-par-le-biais-dun-accord-mondial-avec-hivestack\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Press-Release-HK_HS.png\",\"articleSection\":[\"Communiqu\u00e9s de presse\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-etoffe-son-offre-dooh-programmatique-par-le-biais-dun-accord-mondial-avec-hivestack\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-etoffe-son-offre-dooh-programmatique-par-le-biais-dun-accord-mondial-avec-hivestack\\\/\",\"name\":\"Hawk annonce la conclusion d\u2019un partenariat avec Hivestack\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-etoffe-son-offre-dooh-programmatique-par-le-biais-dun-accord-mondial-avec-hivestack\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-etoffe-son-offre-dooh-programmatique-par-le-biais-dun-accord-mondial-avec-hivestack\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Press-Release-HK_HS.png\",\"datePublished\":\"2022-12-08T14:36:55+00:00\",\"dateModified\":\"2022-12-13T08:16:50+00:00\",\"description\":\"Hawk \u00e9toffe son offre DOOH programmatique par le biais d\u2019un accord mondial avec Hivestack. 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