{"id":6056,"date":"2022-12-14T11:34:15","date_gmt":"2022-12-14T11:34:15","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=6056"},"modified":"2022-12-14T11:38:35","modified_gmt":"2022-12-14T11:38:35","slug":"success-story-intermarche-avec-hawk","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/success-story-intermarche-avec-hawk\/","title":{"rendered":"Success Story : Intermarch\u00e9 gagne en consid\u00e9ration et booste ses performances Drive-to-Store avec Hawk"},"content":{"rendered":"<h2>Le contexte<\/h2>\n<p>A l&rsquo;approche de l&rsquo;Euro F\u00e9minin 2022, <a href=\"https:\/\/www.intermarche.com\/\">Intermarch\u00e9<\/a>, partenaire de la F\u00e9d\u00e9ration Fran\u00e7aise de Football et des Equipes de France depuis 2018, souhaitait d\u00e9velopper sa visibilit\u00e9 et g\u00e9n\u00e9rer du trafic dans ses magasins au niveau national. Accompagn\u00e9e par son agence <a href=\"https:\/\/www.zenithmedia.com\/\">Zenith<\/a> (Publicis Media), Intermarch\u00e9 a ainsi fait appel \u00e0 <a href=\"https:\/\/hawk-tech.io\/fr\/\">Hawk<\/a> afin de gagner en consid\u00e9ration tout en boostant ses performances Drive-to-Store.<\/p>\n<p>&nbsp;<\/p>\n<h2>Solutions<\/h2>\n<ul>\n<li><b>Ciblage<\/b> : H\/F entre 25 et 65 ans, clients des grandes surfaces alimentaires + reciblage des expos\u00e9s \u00e0 la publicit\u00e9 Audio digital<\/li>\n<li><b>Activations : <\/b>Audio digital avec retargeting des expos\u00e9s en Display mobile (interstitiels, pav\u00e9s et banni\u00e8res avec GPStore)<\/li>\n<li><b>Mesures : <\/b>mesure des performances Drive-to-Store avec la solution Hawk In-Store Impact \/ Kairos et mesure de l\u2019impact gr\u00e2ce \u00e0 Hawk Survey<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6061\" src=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/12\/Visuels-demo-Intermarche-euro.png\" alt=\"Visuels d\u00e9mo Intermarch\u00e9 euro\" width=\"960\" height=\"540\" srcset=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/12\/Visuels-demo-Intermarche-euro.png 960w, https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/12\/Visuels-demo-Intermarche-euro-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 960px, 100vw\" \/><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>Les r\u00e9sultats<\/h2>\n<p><b>22 300 visites incr\u00e9mentales<\/b> dans les magasins Intermarch\u00e9<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Un CPVisite perfomant<\/strong> :<\/p>\n<p>37% moins \u00e9lev\u00e9 vs benchmark secteur grande distribution<\/p>\n<p>23% moins \u00e9lev\u00e9 vs campagnes Intermarch\u00e9 tous m\u00e9dias confondus<\/p>\n<p>&nbsp;<\/p>\n<p><strong>+16 pts<\/strong> sur la m\u00e9morisation*<\/p>\n<p><strong>+21 pts<\/strong> sur la perception*<\/p>\n<p><strong>+9 pts<\/strong> sur l&rsquo;intention*<\/p>\n<p><em>*Ecarts entre les expos\u00e9s \u00e0 la campagne vs benchmark secteur grande distribution<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le contexte A l&rsquo;approche de l&rsquo;Euro F\u00e9minin 2022, Intermarch\u00e9, partenaire de la F\u00e9d\u00e9ration Fran\u00e7aise de Football et des Equipes de France depuis 2018, souhaitait d\u00e9velopper sa visibilit\u00e9 et g\u00e9n\u00e9rer du trafic dans ses magasins au niveau national. Accompagn\u00e9e par son agence Zenith (Publicis Media), Intermarch\u00e9 a ainsi fait appel \u00e0 Hawk afin de gagner en [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6057,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Success Story : Intermarch\u00e9 gagne en consid\u00e9ration et booste ses performances Drive-to-Store avec Hawk<\/title>\n<meta name=\"description\" content=\"A l&#039;approche de l&#039;Euro F\u00e9minin 2022, Intermarch\u00e9, partenaire de la F\u00e9d\u00e9ration Fran\u00e7aise de Football et des Equipes de France depuis 2018, souhaitait d\u00e9velopper sa visibilit\u00e9 et g\u00e9n\u00e9rer du trafic dans ses magasins au niveau national. Accompagn\u00e9e par son agence Zenith (Publicis Media), Intermarch\u00e9 a ainsi fait appel \u00e0 Hawk afin de gagner en consid\u00e9ration tout en boostant ses performances Drive-to-Store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/success-story-intermarche-avec-hawk\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success Story : Intermarch\u00e9 gagne en consid\u00e9ration et booste ses performances Drive-to-Store avec Hawk\" \/>\n<meta property=\"og:description\" content=\"A l&#039;approche de l&#039;Euro F\u00e9minin 2022, Intermarch\u00e9, partenaire de la F\u00e9d\u00e9ration Fran\u00e7aise de Football et des Equipes de France depuis 2018, souhaitait d\u00e9velopper sa visibilit\u00e9 et g\u00e9n\u00e9rer du trafic dans ses magasins au niveau national. Accompagn\u00e9e par son agence Zenith (Publicis Media), Intermarch\u00e9 a ainsi fait appel \u00e0 Hawk afin de gagner en consid\u00e9ration tout en boostant ses performances Drive-to-Store.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hawk-tech.io\/fr\/success-story-intermarche-avec-hawk\/\" \/>\n<meta property=\"og:site_name\" content=\"Hawk\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-14T11:34:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-14T11:38:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/12\/Visuel-Intermarche.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1173\" \/>\n\t<meta property=\"og:image:height\" content=\"782\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lucie Marand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucie Marand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/success-story-intermarche-avec-hawk\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/success-story-intermarche-avec-hawk\\\/\"},\"author\":{\"name\":\"Lucie Marand\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/person\\\/c24ef62ab2108c472e8c45296446ae16\"},\"headline\":\"Success Story : Intermarch\u00e9 gagne en consid\u00e9ration et booste ses performances Drive-to-Store avec Hawk\",\"datePublished\":\"2022-12-14T11:34:15+00:00\",\"dateModified\":\"2022-12-14T11:38:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/success-story-intermarche-avec-hawk\\\/\"},\"wordCount\":203,\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/success-story-intermarche-avec-hawk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Visuel-Intermarche.png\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/success-story-intermarche-avec-hawk\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/success-story-intermarche-avec-hawk\\\/\",\"name\":\"Success Story : Intermarch\u00e9 gagne en consid\u00e9ration et booste ses performances Drive-to-Store avec Hawk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/success-story-intermarche-avec-hawk\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/success-story-intermarche-avec-hawk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/Visuel-Intermarche.png\",\"datePublished\":\"2022-12-14T11:34:15+00:00\",\"dateModified\":\"2022-12-14T11:38:35+00:00\",\"description\":\"A l'approche de l'Euro F\u00e9minin 2022, Intermarch\u00e9, partenaire de la F\u00e9d\u00e9ration Fran\u00e7aise de Football et des Equipes de France depuis 2018, souhaitait d\u00e9velopper sa visibilit\u00e9 et g\u00e9n\u00e9rer du trafic dans ses magasins au niveau national. 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