{"id":6163,"date":"2021-12-02T09:39:05","date_gmt":"2021-12-02T09:39:05","guid":{"rendered":"https:\/\/hawk-tech.io\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\/"},"modified":"2023-01-03T10:25:09","modified_gmt":"2023-01-03T10:25:09","slug":"hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\/","title":{"rendered":"Hawk Platform appoints Geoffrey Fossier as it plans new services and expansion across Europe"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hawk Platform (formerly known as TabMo) has expanded its senior team with the appointment of Geoffrey Fossier as VP, marketing and communications.\u00a0 The newly-created role reflects the company\u2019s extended remit as it plans its expansion into new territories in northern and southern Europe and continues to develop new offerings for media buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fossier will support the growth of Hawk (which is already established in Belgium, France, Germany and the UK) into Spain and Italy in 2022, with Scandinavia on the roadmap for 2023. He will also help to build a new European sales team to target brands and advertisers directly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Demand side platform (DSP) Hawk is a proprietary technology that delivers display, video and audio advertising on all devices &#8211; mobile, tablet, desktop, audio, digital out-of-home (DOOH), connected TV (CTV) and gaming consoles; Hawk\u2019s creative studio helps brands to deliver the right assets for each channel.\u00a0 Media activation is enhanced with Hawk\u2019s media insights &#8211; advanced footfall tracking technology In-Store Impact enables brands and retailers to optimise marketing spend, while a survey tool integrates research studies into advertising campaigns to determine their effect on key metrics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fossier joins from European trading desk Adot, where as VP of marketing he developed and implemented the communication strategy and tools for the company\u2019s cross-device offering, which included media and insights solutions.\u00a0 Other key roles include digital marketing director at news media group, Le Figaro and head of programmatic marketing at Webedia, a global media and technology operation focusing on leisure and entertainment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Renaud Biet, co-founder at Hawk Platform says<\/strong>: \u201cGeoffrey has held similar roles at several major companies, where his skills and expertise have been instrumental in their ongoing growth and evolution.\u00a0 His place in the management team at Hawk puts us in a very strong position to realise the next phase of our ambitions, as we bring media buying, creative input and media insights into the same adtech stack, and continue to expand our omni-channel operations across Europe.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Fossier says:<\/strong> \u201cHawk Platform has been firmly on my radar since its inception and I have continually been impressed as it developed from a trading platform to a truly omni-channel entity.\u00a0 Today it provides brands and advertisers with everything they need to run campaigns that reach their intended audiences on multiple channels and actively demonstrate return on investment.\u00a0 This includes the all-important creative which, unless actively managed, can let down an otherwise well-executed strategy. My role is to make sure that as many advertisers as possible benefit from Hawk\u2019s skills and foresight.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hawk Platform (formerly known as TabMo) has expanded its senior team with the appointment of Geoffrey Fossier as VP, marketing and communications.\u00a0 The newly-created role reflects the company\u2019s extended remit as it plans its expansion into new territories in northern and southern Europe and continues to develop new offerings for media buyers. Fossier will support [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3760,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-6163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hawk Platform appoints Geoffrey Fossier as it plans new services and expansion across Europe - Hawk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hawk Platform appoints Geoffrey Fossier as it plans new services and expansion across Europe - Hawk\" \/>\n<meta property=\"og:description\" content=\"Hawk Platform (formerly known as TabMo) has expanded its senior team with the appointment of Geoffrey Fossier as VP, marketing and communications.\u00a0 The newly-created role reflects the company\u2019s extended remit as it plans its expansion into new territories in northern and southern Europe and continues to develop new offerings for media buyers. Fossier will support [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hawk-tech.io\/fr\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\/\" \/>\n<meta property=\"og:site_name\" content=\"Hawk\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-02T09:39:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-03T10:25:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/12\/Geoffrey-Fossier-Portrait.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Geoffrey Fossier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geoffrey Fossier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\\\/\"},\"author\":{\"name\":\"Geoffrey Fossier\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/person\\\/47feaea672e56b440b4c54a80b51af32\"},\"headline\":\"Hawk Platform appoints Geoffrey Fossier as it plans new services and expansion across Europe\",\"datePublished\":\"2021-12-02T09:39:05+00:00\",\"dateModified\":\"2023-01-03T10:25:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\\\/\"},\"wordCount\":435,\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Geoffrey-Fossier-Portrait.jpg\",\"articleSection\":[\"Communiqu\u00e9s de presse\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\\\/\",\"name\":\"Hawk Platform appoints Geoffrey Fossier as it plans new services and expansion across Europe - Hawk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Geoffrey-Fossier-Portrait.jpg\",\"datePublished\":\"2021-12-02T09:39:05+00:00\",\"dateModified\":\"2023-01-03T10:25:09+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Geoffrey-Fossier-Portrait.jpg\",\"contentUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Geoffrey-Fossier-Portrait.jpg\",\"width\":2000,\"height\":1333},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/\",\"name\":\"Hawk\",\"description\":\"Making Omnichannel Advertising easier!\",\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#organization\",\"name\":\"Hawk\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Hawk_logo.png\",\"contentUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Hawk_logo.png\",\"width\":600,\"height\":250,\"caption\":\"Hawk\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/person\\\/47feaea672e56b440b4c54a80b51af32\",\"name\":\"Geoffrey Fossier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/litespeed\\\/avatar\\\/5af2ea7a7fa9dd88a38b521dd9a050b4.jpg?ver=1775052087\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/litespeed\\\/avatar\\\/5af2ea7a7fa9dd88a38b521dd9a050b4.jpg?ver=1775052087\",\"contentUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/litespeed\\\/avatar\\\/5af2ea7a7fa9dd88a38b521dd9a050b4.jpg?ver=1775052087\",\"caption\":\"Geoffrey Fossier\"},\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/author\\\/geoffrey_8df8fqza1\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hawk Platform appoints Geoffrey Fossier as it plans new services and expansion across Europe - Hawk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hawk-tech.io\/fr\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\/","og_locale":"fr_FR","og_type":"article","og_title":"Hawk Platform appoints Geoffrey Fossier as it plans new services and expansion across Europe - Hawk","og_description":"Hawk Platform (formerly known as TabMo) has expanded its senior team with the appointment of Geoffrey Fossier as VP, marketing and communications.\u00a0 The newly-created role reflects the company\u2019s extended remit as it plans its expansion into new territories in northern and southern Europe and continues to develop new offerings for media buyers. Fossier will support [&hellip;]","og_url":"https:\/\/hawk-tech.io\/fr\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\/","og_site_name":"Hawk","article_published_time":"2021-12-02T09:39:05+00:00","article_modified_time":"2023-01-03T10:25:09+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/12\/Geoffrey-Fossier-Portrait.jpg","type":"image\/jpeg"}],"author":"Geoffrey Fossier","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Geoffrey Fossier","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hawk-tech.io\/fr\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\/#article","isPartOf":{"@id":"https:\/\/hawk-tech.io\/fr\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\/"},"author":{"name":"Geoffrey Fossier","@id":"https:\/\/hawk-tech.io\/fr\/#\/schema\/person\/47feaea672e56b440b4c54a80b51af32"},"headline":"Hawk Platform appoints Geoffrey Fossier as it plans new services and expansion across Europe","datePublished":"2021-12-02T09:39:05+00:00","dateModified":"2023-01-03T10:25:09+00:00","mainEntityOfPage":{"@id":"https:\/\/hawk-tech.io\/fr\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\/"},"wordCount":435,"publisher":{"@id":"https:\/\/hawk-tech.io\/fr\/#organization"},"image":{"@id":"https:\/\/hawk-tech.io\/fr\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\/#primaryimage"},"thumbnailUrl":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/12\/Geoffrey-Fossier-Portrait.jpg","articleSection":["Communiqu\u00e9s de presse"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/hawk-tech.io\/fr\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\/","url":"https:\/\/hawk-tech.io\/fr\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\/","name":"Hawk Platform appoints Geoffrey Fossier as it plans new services and expansion across Europe - Hawk","isPartOf":{"@id":"https:\/\/hawk-tech.io\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hawk-tech.io\/fr\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\/#primaryimage"},"image":{"@id":"https:\/\/hawk-tech.io\/fr\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\/#primaryimage"},"thumbnailUrl":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/12\/Geoffrey-Fossier-Portrait.jpg","datePublished":"2021-12-02T09:39:05+00:00","dateModified":"2023-01-03T10:25:09+00:00","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hawk-tech.io\/fr\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/hawk-tech.io\/fr\/hawk-platform-appoints-geoffrey-fossier-as-it-plans-new-services-and-expansion-across-europe\/#primaryimage","url":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/12\/Geoffrey-Fossier-Portrait.jpg","contentUrl":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2021\/12\/Geoffrey-Fossier-Portrait.jpg","width":2000,"height":1333},{"@type":"WebSite","@id":"https:\/\/hawk-tech.io\/fr\/#website","url":"https:\/\/hawk-tech.io\/fr\/","name":"Hawk","description":"Making Omnichannel Advertising easier!","publisher":{"@id":"https:\/\/hawk-tech.io\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hawk-tech.io\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/hawk-tech.io\/fr\/#organization","name":"Hawk","url":"https:\/\/hawk-tech.io\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/hawk-tech.io\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/03\/Hawk_logo.png","contentUrl":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/03\/Hawk_logo.png","width":600,"height":250,"caption":"Hawk"},"image":{"@id":"https:\/\/hawk-tech.io\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/hawk-tech.io\/fr\/#\/schema\/person\/47feaea672e56b440b4c54a80b51af32","name":"Geoffrey Fossier","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/hawk-tech.io\/wp-content\/litespeed\/avatar\/5af2ea7a7fa9dd88a38b521dd9a050b4.jpg?ver=1775052087","url":"https:\/\/hawk-tech.io\/wp-content\/litespeed\/avatar\/5af2ea7a7fa9dd88a38b521dd9a050b4.jpg?ver=1775052087","contentUrl":"https:\/\/hawk-tech.io\/wp-content\/litespeed\/avatar\/5af2ea7a7fa9dd88a38b521dd9a050b4.jpg?ver=1775052087","caption":"Geoffrey Fossier"},"url":"https:\/\/hawk-tech.io\/fr\/author\/geoffrey_8df8fqza1\/"}]}},"_links":{"self":[{"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/posts\/6163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/comments?post=6163"}],"version-history":[{"count":0,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/posts\/6163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/media\/3760"}],"wp:attachment":[{"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/media?parent=6163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/categories?post=6163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/tags?post=6163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}