{"id":8123,"date":"2023-02-14T13:30:10","date_gmt":"2023-02-14T13:30:10","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=8123"},"modified":"2023-02-15T09:40:18","modified_gmt":"2023-02-15T09:40:18","slug":"plein-soleil-sur-les-performances-de-la-campagne-guyane-amazonie-grace-a-la-tv-segmentee","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/plein-soleil-sur-les-performances-de-la-campagne-guyane-amazonie-grace-a-la-tv-segmentee\/","title":{"rendered":"Plein soleil sur les performances de la campagne omnicanale \u00ab Guyane-Amazonie \u00bb gr\u00e2ce \u00e0 la TV segment\u00e9e"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Paris, le 15 f\u00e9vrier 2023,<\/span><\/p>\n<p><strong>En fin d\u2019ann\u00e9e 2022, le <a href=\"https:\/\/www.guyane-amazonie.fr\/\">Comit\u00e9 du Tourisme de la Guyane<\/a>, accompagn\u00e9 par l\u2019agence de d\u00e9veloppement touristique <a href=\"https:\/\/www.atout-france.fr\/\">Atout France<\/a>, souhaitait renforcer la visibilit\u00e9 et le positionnement de la destination Guyane Amazonie.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019annonceur s\u2019est appuy\u00e9 sur l\u2019expertise de <a href=\"https:\/\/hawk-tech.io\/fr\/\">Hawk<\/a>, sous les recommandations strat\u00e9giques de son agence Havas Media International, afin de mettre en place une communication vid\u00e9o omnicanale combinant pr\u00e9cision, efficacit\u00e9 et puissance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Du 15 novembre au 18 d\u00e9cembre 2022 et dans le but d\u2019assurer une visibilit\u00e9 forte aupr\u00e8s de cibles affinitaires, la campagne a \u00e9t\u00e9 activ\u00e9e sur 4 leviers vid\u00e9o compl\u00e9mentaires : <strong>VOL, Catch-up, TV connect\u00e9e et TV segment\u00e9e<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au global, cette campagne vid\u00e9o omnicanale a \u00e9t\u00e9 visionn\u00e9e plus de 2,2 millions de fois sur l\u2019ensemble des 4 leviers avec d\u2019<strong>excellents r\u00e9sultats<\/strong> en mati\u00e8re de compl\u00e9tion : 92% en moyenne (et jusqu\u2019\u00e0 97% en TV segment\u00e9e).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En combinant <strong>l\u2019efficacit\u00e9 de la TV segment\u00e9e<\/strong> aux leviers VOL, Catch-up et TV connect\u00e9e, les performances Branding de la campagne \u00ab Guyane-Amazonie \u00bb ont par ailleurs toutes \u00e9t\u00e9 boost\u00e9es* :<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 M\u00e9morisation : +13 points vs campagne VOL + Catch-up + CTV seule<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 Int\u00e9r\u00eat : +4 points vs campagne VOL + Catch-up + CTV seule<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 Intention : +3 points vs campagne VOL + Catch-up + CTV seule<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">*<em>Technologie Hawk Survey : \u00e9tude r\u00e9alis\u00e9e en ligne du 5 au 17 d\u00e9cembre 2022 aupr\u00e8s de 460 personnes repr\u00e9sentatives de la population fran\u00e7aise.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paris, le 15 f\u00e9vrier 2023, En fin d\u2019ann\u00e9e 2022, le Comit\u00e9 du Tourisme de la Guyane, accompagn\u00e9 par l\u2019agence de d\u00e9veloppement touristique Atout France, souhaitait renforcer la visibilit\u00e9 et le positionnement de la destination Guyane Amazonie. L\u2019annonceur s\u2019est appuy\u00e9 sur l\u2019expertise de Hawk, sous les recommandations strat\u00e9giques de son agence Havas Media International, afin de [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8133,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-8123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plein soleil sur les performances de la campagne omnicanale \u00ab Guyane-Amazonie \u00bb gr\u00e2ce \u00e0 la TV segment\u00e9e - Hawk<\/title>\n<meta name=\"description\" content=\"L\u2019annonceur s\u2019est appuy\u00e9 sur l\u2019expertise de Hawk, sous les recommandations strat\u00e9giques de son agence Havas Media International, afin de mettre en place une communication vid\u00e9o omnicanale combinant pr\u00e9cision, efficacit\u00e9 et puissance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/plein-soleil-sur-les-performances-de-la-campagne-guyane-amazonie-grace-a-la-tv-segmentee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plein soleil sur les performances de la campagne omnicanale \u00ab Guyane-Amazonie \u00bb gr\u00e2ce \u00e0 la TV segment\u00e9e - 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