{"id":8468,"date":"2023-02-28T09:38:28","date_gmt":"2023-02-28T09:38:28","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=8468"},"modified":"2023-02-28T09:39:17","modified_gmt":"2023-02-28T09:39:17","slug":"hawk-lance-son-programme-carboncut-afin-daccompagner-ses-clients-dans-leur-strategie-bas-carbone","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/hawk-lance-son-programme-carboncut-afin-daccompagner-ses-clients-dans-leur-strategie-bas-carbone\/","title":{"rendered":"Hawk lance son programme Carboncut afin d\u2019accompagner ses clients dans leur strat\u00e9gie bas-carbone"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Paris, le 28 f\u00e9vrier 2023,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hawk, acteur fran\u00e7ais leader de la communication digitale omnicanale en Europe, annonce aujourd\u2019hui le lancement d\u2019un <strong>nouveau programme \u00e0 destination des agences m\u00e9dia et annonceurs, afin de les accompagner \u00e0 r\u00e9duire leurs \u00e9missions de CO2<\/strong> dans le cadre de leur activit\u00e9 publicitaire. Un programme complet autour de 3 leviers d\u2019action a \u00e9t\u00e9 d\u00e9fini : mesurer, r\u00e9duire et optimiser.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A travers ce programme, et dans un premier temps, Hawk propose \u00e0 ses clients de mesurer pr\u00e9cis\u00e9ment l\u2019impact de leurs campagnes publicitaires, en \u00e9troite collaboration avec le calculateur carbone DK, sur tous les formats display, VOL et audio digital (DOOH et TV courant T2 2023).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans une deuxi\u00e8me \u00e9tape, et afin de proposer un accompagnement allant au-del\u00e0 de la simple mesure, les \u00e9quipes cr\u00e9atives de Hawk proposent \u00e9galement aux agences m\u00e9dia et annonceurs d\u2019all\u00e9ger le poids de leurs assets cr\u00e9atifs, tout en conservant la qualit\u00e9 de l\u2019exp\u00e9rience publicitaire. Une fois la r\u00e9duction r\u00e9alis\u00e9e, Hawk met en \u00e9vidence le gain obtenu en pratiquant une nouvelle estimation \u00e0 l\u2019aide des assets optimis\u00e9s et transmet un rapport d\u00e9taill\u00e9 du nouvel impact carbone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ces deux premi\u00e8res \u00e9tapes du programme seront compl\u00e9t\u00e9es tr\u00e8s prochainement par une troisi\u00e8me phase permettant d\u2019optimiser la diffusion sur les inventaires publicitaires les plus directs et les moins \u00e9nergivores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le programme Carboncut est accessible d\u00e8s aujourd\u2019hui pour tous les clients de Hawk.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paris, le 28 f\u00e9vrier 2023,\u00a0 Hawk, acteur fran\u00e7ais leader de la communication digitale omnicanale en Europe, annonce aujourd\u2019hui le lancement d\u2019un nouveau programme \u00e0 destination des agences m\u00e9dia et annonceurs, afin de les accompagner \u00e0 r\u00e9duire leurs \u00e9missions de CO2 dans le cadre de leur activit\u00e9 publicitaire. Un programme complet autour de 3 leviers d\u2019action [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8469,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-8468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hawk lance son programme Carboncut afin d\u2019accompagner ses clients dans leur strat\u00e9gie bas-carbone - Hawk<\/title>\n<meta name=\"description\" content=\"Un programme complet autour de 3 leviers d\u2019action a \u00e9t\u00e9 d\u00e9fini : mesurer, r\u00e9duire et optimiser. Hawk propose \u00e0 ses clients de mesurer pr\u00e9cis\u00e9ment l\u2019impact de leurs campagnes publicitaires, en \u00e9troite collaboration avec le calculateur carbone DK, sur tous les formats display, VOL et audio digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/hawk-lance-son-programme-carboncut-afin-daccompagner-ses-clients-dans-leur-strategie-bas-carbone\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hawk lance son programme Carboncut afin d\u2019accompagner ses clients dans leur strat\u00e9gie bas-carbone - Hawk\" \/>\n<meta property=\"og:description\" content=\"Un programme complet autour de 3 leviers d\u2019action a \u00e9t\u00e9 d\u00e9fini : mesurer, r\u00e9duire et optimiser. Hawk propose \u00e0 ses clients de mesurer pr\u00e9cis\u00e9ment l\u2019impact de leurs campagnes publicitaires, en \u00e9troite collaboration avec le calculateur carbone DK, sur tous les formats display, VOL et audio digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hawk-tech.io\/fr\/hawk-lance-son-programme-carboncut-afin-daccompagner-ses-clients-dans-leur-strategie-bas-carbone\/\" \/>\n<meta property=\"og:site_name\" content=\"Hawk\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T09:38:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-28T09:39:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/02\/Visuel-CP-Carboncut.png\" \/>\n\t<meta property=\"og:image:width\" content=\"728\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lucie Marand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucie Marand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-lance-son-programme-carboncut-afin-daccompagner-ses-clients-dans-leur-strategie-bas-carbone\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-lance-son-programme-carboncut-afin-daccompagner-ses-clients-dans-leur-strategie-bas-carbone\\\/\"},\"author\":{\"name\":\"Lucie Marand\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/person\\\/c24ef62ab2108c472e8c45296446ae16\"},\"headline\":\"Hawk lance son programme Carboncut afin d\u2019accompagner ses clients dans leur strat\u00e9gie bas-carbone\",\"datePublished\":\"2023-02-28T09:38:28+00:00\",\"dateModified\":\"2023-02-28T09:39:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-lance-son-programme-carboncut-afin-daccompagner-ses-clients-dans-leur-strategie-bas-carbone\\\/\"},\"wordCount\":264,\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-lance-son-programme-carboncut-afin-daccompagner-ses-clients-dans-leur-strategie-bas-carbone\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Visuel-CP-Carboncut.png\",\"articleSection\":[\"Communiqu\u00e9s de presse\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-lance-son-programme-carboncut-afin-daccompagner-ses-clients-dans-leur-strategie-bas-carbone\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-lance-son-programme-carboncut-afin-daccompagner-ses-clients-dans-leur-strategie-bas-carbone\\\/\",\"name\":\"Hawk lance son programme Carboncut afin d\u2019accompagner ses clients dans leur strat\u00e9gie bas-carbone - Hawk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-lance-son-programme-carboncut-afin-daccompagner-ses-clients-dans-leur-strategie-bas-carbone\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/hawk-lance-son-programme-carboncut-afin-daccompagner-ses-clients-dans-leur-strategie-bas-carbone\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Visuel-CP-Carboncut.png\",\"datePublished\":\"2023-02-28T09:38:28+00:00\",\"dateModified\":\"2023-02-28T09:39:17+00:00\",\"description\":\"Un programme complet autour de 3 leviers d\u2019action a \u00e9t\u00e9 d\u00e9fini : mesurer, r\u00e9duire et optimiser. 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