{"id":8596,"date":"2023-03-09T08:03:31","date_gmt":"2023-03-09T08:03:31","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=8596"},"modified":"2023-03-09T14:38:48","modified_gmt":"2023-03-09T14:38:48","slug":"les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\/","title":{"rendered":"Les 3 activations publicitaires pour attirer en concessions lors de vos prochaines JPO"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ce week-end des 11 et 12 mars se tiennent les <strong>Journ\u00e9es Portes Ouvertes des constructeurs automobiles<\/strong>. Un rendez-vous incontournable organis\u00e9 plusieurs fois dans l\u2019ann\u00e9e par les concessions, afin d\u2019inviter clients et prospects \u00e0 d\u00e9couvrir leurs nouveaut\u00e9s et parfois b\u00e9n\u00e9ficier d\u2019offres sp\u00e9ciales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans cette industrie automobile ultra-concurrentielle, comment faire de ce rendez-vous un v\u00e9ritable succ\u00e8s et g\u00e9n\u00e9rer un maximum de visites en concessions ?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous avons identifi\u00e9 <strong>3 exemples d&rsquo;activations compl\u00e9mentaires<\/strong> pour faire \u00e9merger votre marque et g\u00e9n\u00e9rer du trafic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les prochaines JPO en 2023 se tiendront les 10 -11 juin, 16-17 septembre et 14-15 octobre. A vos notes !<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">#1 Utiliser l\u2019audio digital pour faire d\u00e9couvrir vos op\u00e9rations<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">En plein boom, l\u2019audio digital est pourtant encore trop peu utilis\u00e9 par les annonceurs. Avec 17,6 millions d\u2019auditeurs <\/span><a href=\"https:\/\/www.mediametrie.fr\/fr\/global-audio-2022\"><span style=\"font-weight: 400;\">d\u00e9clarant<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9couter un podcast par mois au minimum (+ 2,6 millions par rapport \u00e0 2021), l\u2019audio digital est un levier particuli\u00e8rement int\u00e9ressant pour les marques ayant un objectif de notori\u00e9t\u00e9 ou d\u2019\u00e9mergence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Distinguez-vous et communiquez sur vos op\u00e9rations JPO gr\u00e2ce \u00e0 la puissance de l&rsquo;audio, au sein d\u2019univers vari\u00e9s : les <strong>webradios<\/strong> les plus populaires, les <strong>plateformes de streaming<\/strong> les plus utilis\u00e9es, ou encore les <strong>podcasts<\/strong> les plus affinitaires. Il existe en effet des podcasts sp\u00e9cialis\u00e9s sur l\u2019automobile, et les cibler vous permettra une parfaite contextualisation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le point fort de l\u2019audio digital est \u00e9galement de pouvoir toucher des auditeurs actifs dans n&rsquo;importe quel environnement, sur n\u2019importe quel format, et tout au long de la journ\u00e9e.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">#2 Activer le DOOH au sein des lieux strat\u00e9giques<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">En compl\u00e9ment de l\u2019audio, le Digital Out-Of-Home est un levier particuli\u00e8rement int\u00e9ressant pour travailler la consid\u00e9ration. M\u00e9dia de pr\u00e9dilection pour toucher un tr\u00e8s large bassin d\u2019audience, autant en int\u00e9rieur qu\u2019en ext\u00e9rieur, l\u2019affichage publicitaire digital associ\u00e9 \u00e0 de l\u2019audio digital et du display mobile sera consid\u00e9rablement efficace pour maximiser la port\u00e9e de votre message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous vous conseillons de s\u00e9lectionner et activer les <strong>\u00e9crans DOOH<\/strong> les plus strat\u00e9giques, <strong>positionn\u00e9s au sein des lieux les plus affinitaires autour de vos concessions<\/strong>, afin de capter l&rsquo;attention de vos audiences et d\u00e9velopper l&rsquo;intention de visite !<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">#3 Assurer les visites gr\u00e2ce \u00e0 des fonctionnalit\u00e9s engageantes<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Enfin, rien de tel que des formats engageants pour assurer le Drive-to-Store. Invitez vos audiences en concessions \u00e0 travers des formats display mobile aux fonctionnalit\u00e9s adapt\u00e9es :\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Une <strong>fonction \u00ab\u00a0Add to Calendar\u00a0\u00bb<\/strong> permettant \u00e0 vos prospects d\u2019ajouter un rappel dans leur calendrier personnel, et leur \u00e9viter de louper l\u2019occasion de venir vous rendre visite<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Une <strong>fonction GPStore<\/strong> avec un call-to-action, par exemple \u201cj&rsquo;y vais !\u201d, pour guider facilement vos audiences jusqu&rsquo;\u00e0 votre concession la plus proche !<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Une <strong>fonction \u201cCar Configurator\u201d<\/strong>, pour aider vos audiences \u00e0 pr\u00e9-d\u00e9couvrir vos mod\u00e8les et toutes vos options de personnalisation avant leur visite<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8640 aligncenter\" src=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/03\/test_04-1.gif\" alt=\"\" width=\"229\" height=\"467\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vous souhaitez en savoir plus sur les possibilit\u00e9s offertes par Hawk ? <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/hawk-tech.io\/fr\/hawk-contact\/\">Prenez rendez-vous<\/a> avec <strong>Guillaume Lengaigne, Industry Director Automobile<\/strong> chez Hawk.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce week-end des 11 et 12 mars se tiennent les Journ\u00e9es Portes Ouvertes des constructeurs automobiles. Un rendez-vous incontournable organis\u00e9 plusieurs fois dans l\u2019ann\u00e9e par les concessions, afin d\u2019inviter clients et prospects \u00e0 d\u00e9couvrir leurs nouveaut\u00e9s et parfois b\u00e9n\u00e9ficier d\u2019offres sp\u00e9ciales.\u00a0 Dans cette industrie automobile ultra-concurrentielle, comment faire de ce rendez-vous un v\u00e9ritable succ\u00e8s et [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8602,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[54],"tags":[],"class_list":["post-8596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shortcuts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 activations publicitaires pour attirer en concessions lors des JPO<\/title>\n<meta name=\"description\" content=\"Ce week-end des 11 et 12 mars se tiennent les Journ\u00e9es Portes Ouvertes des constructeurs automobiles. Un rendez-vous incontournable organis\u00e9 plusieurs fois dans l\u2019ann\u00e9e par les concessions, afin d\u2019inviter clients et prospects \u00e0 d\u00e9couvrir leurs nouveaut\u00e9s et parfois b\u00e9n\u00e9ficier d\u2019offres sp\u00e9ciales.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 activations publicitaires pour attirer en concessions lors des JPO\" \/>\n<meta property=\"og:description\" content=\"Ce week-end des 11 et 12 mars se tiennent les Journ\u00e9es Portes Ouvertes des constructeurs automobiles. Un rendez-vous incontournable organis\u00e9 plusieurs fois dans l\u2019ann\u00e9e par les concessions, afin d\u2019inviter clients et prospects \u00e0 d\u00e9couvrir leurs nouveaut\u00e9s et parfois b\u00e9n\u00e9ficier d\u2019offres sp\u00e9ciales.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hawk-tech.io\/fr\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\/\" \/>\n<meta property=\"og:site_name\" content=\"Hawk\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-09T08:03:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-09T14:38:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/03\/LinkedIn-38.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1173\" \/>\n\t<meta property=\"og:image:height\" content=\"782\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lucie Marand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucie Marand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\\\/\"},\"author\":{\"name\":\"Lucie Marand\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/person\\\/c24ef62ab2108c472e8c45296446ae16\"},\"headline\":\"Les 3 activations publicitaires pour attirer en concessions lors de vos prochaines JPO\",\"datePublished\":\"2023-03-09T08:03:31+00:00\",\"dateModified\":\"2023-03-09T14:38:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\\\/\"},\"wordCount\":533,\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/LinkedIn-38.png\",\"articleSection\":[\"Shortcuts\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\\\/\",\"name\":\"3 activations publicitaires pour attirer en concessions lors des JPO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/LinkedIn-38.png\",\"datePublished\":\"2023-03-09T08:03:31+00:00\",\"dateModified\":\"2023-03-09T14:38:48+00:00\",\"description\":\"Ce week-end des 11 et 12 mars se tiennent les Journ\u00e9es Portes Ouvertes des constructeurs automobiles. Un rendez-vous incontournable organis\u00e9 plusieurs fois dans l\u2019ann\u00e9e par les concessions, afin d\u2019inviter clients et prospects \u00e0 d\u00e9couvrir leurs nouveaut\u00e9s et parfois b\u00e9n\u00e9ficier d\u2019offres sp\u00e9ciales.\u00a0\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/LinkedIn-38.png\",\"contentUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/LinkedIn-38.png\",\"width\":1173,\"height\":782,\"caption\":\"JPO automobiles\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/\",\"name\":\"Hawk\",\"description\":\"Making Omnichannel Advertising easier!\",\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#organization\",\"name\":\"Hawk\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Hawk_logo.png\",\"contentUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Hawk_logo.png\",\"width\":600,\"height\":250,\"caption\":\"Hawk\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/person\\\/c24ef62ab2108c472e8c45296446ae16\",\"name\":\"Lucie Marand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/litespeed\\\/avatar\\\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1775049903\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/litespeed\\\/avatar\\\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1775049903\",\"contentUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/litespeed\\\/avatar\\\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1775049903\",\"caption\":\"Lucie Marand\"},\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/author\\\/lucie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 activations publicitaires pour attirer en concessions lors des JPO","description":"Ce week-end des 11 et 12 mars se tiennent les Journ\u00e9es Portes Ouvertes des constructeurs automobiles. Un rendez-vous incontournable organis\u00e9 plusieurs fois dans l\u2019ann\u00e9e par les concessions, afin d\u2019inviter clients et prospects \u00e0 d\u00e9couvrir leurs nouveaut\u00e9s et parfois b\u00e9n\u00e9ficier d\u2019offres sp\u00e9ciales.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hawk-tech.io\/fr\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\/","og_locale":"fr_FR","og_type":"article","og_title":"3 activations publicitaires pour attirer en concessions lors des JPO","og_description":"Ce week-end des 11 et 12 mars se tiennent les Journ\u00e9es Portes Ouvertes des constructeurs automobiles. Un rendez-vous incontournable organis\u00e9 plusieurs fois dans l\u2019ann\u00e9e par les concessions, afin d\u2019inviter clients et prospects \u00e0 d\u00e9couvrir leurs nouveaut\u00e9s et parfois b\u00e9n\u00e9ficier d\u2019offres sp\u00e9ciales.\u00a0","og_url":"https:\/\/hawk-tech.io\/fr\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\/","og_site_name":"Hawk","article_published_time":"2023-03-09T08:03:31+00:00","article_modified_time":"2023-03-09T14:38:48+00:00","og_image":[{"width":1173,"height":782,"url":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/03\/LinkedIn-38.png","type":"image\/png"}],"author":"Lucie Marand","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Lucie Marand","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hawk-tech.io\/fr\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\/#article","isPartOf":{"@id":"https:\/\/hawk-tech.io\/fr\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\/"},"author":{"name":"Lucie Marand","@id":"https:\/\/hawk-tech.io\/fr\/#\/schema\/person\/c24ef62ab2108c472e8c45296446ae16"},"headline":"Les 3 activations publicitaires pour attirer en concessions lors de vos prochaines JPO","datePublished":"2023-03-09T08:03:31+00:00","dateModified":"2023-03-09T14:38:48+00:00","mainEntityOfPage":{"@id":"https:\/\/hawk-tech.io\/fr\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\/"},"wordCount":533,"publisher":{"@id":"https:\/\/hawk-tech.io\/fr\/#organization"},"image":{"@id":"https:\/\/hawk-tech.io\/fr\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\/#primaryimage"},"thumbnailUrl":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/03\/LinkedIn-38.png","articleSection":["Shortcuts"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/hawk-tech.io\/fr\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\/","url":"https:\/\/hawk-tech.io\/fr\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\/","name":"3 activations publicitaires pour attirer en concessions lors des JPO","isPartOf":{"@id":"https:\/\/hawk-tech.io\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hawk-tech.io\/fr\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\/#primaryimage"},"image":{"@id":"https:\/\/hawk-tech.io\/fr\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\/#primaryimage"},"thumbnailUrl":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/03\/LinkedIn-38.png","datePublished":"2023-03-09T08:03:31+00:00","dateModified":"2023-03-09T14:38:48+00:00","description":"Ce week-end des 11 et 12 mars se tiennent les Journ\u00e9es Portes Ouvertes des constructeurs automobiles. Un rendez-vous incontournable organis\u00e9 plusieurs fois dans l\u2019ann\u00e9e par les concessions, afin d\u2019inviter clients et prospects \u00e0 d\u00e9couvrir leurs nouveaut\u00e9s et parfois b\u00e9n\u00e9ficier d\u2019offres sp\u00e9ciales.\u00a0","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hawk-tech.io\/fr\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/hawk-tech.io\/fr\/les-3-activations-publicitaires-pour-attirer-en-concessions-lors-de-vos-prochaines-jpo\/#primaryimage","url":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/03\/LinkedIn-38.png","contentUrl":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/03\/LinkedIn-38.png","width":1173,"height":782,"caption":"JPO automobiles"},{"@type":"WebSite","@id":"https:\/\/hawk-tech.io\/fr\/#website","url":"https:\/\/hawk-tech.io\/fr\/","name":"Hawk","description":"Making Omnichannel Advertising easier!","publisher":{"@id":"https:\/\/hawk-tech.io\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hawk-tech.io\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/hawk-tech.io\/fr\/#organization","name":"Hawk","url":"https:\/\/hawk-tech.io\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/hawk-tech.io\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/03\/Hawk_logo.png","contentUrl":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/03\/Hawk_logo.png","width":600,"height":250,"caption":"Hawk"},"image":{"@id":"https:\/\/hawk-tech.io\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/hawk-tech.io\/fr\/#\/schema\/person\/c24ef62ab2108c472e8c45296446ae16","name":"Lucie Marand","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/hawk-tech.io\/wp-content\/litespeed\/avatar\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1775049903","url":"https:\/\/hawk-tech.io\/wp-content\/litespeed\/avatar\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1775049903","contentUrl":"https:\/\/hawk-tech.io\/wp-content\/litespeed\/avatar\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1775049903","caption":"Lucie Marand"},"url":"https:\/\/hawk-tech.io\/fr\/author\/lucie\/"}]}},"_links":{"self":[{"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/posts\/8596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/comments?post=8596"}],"version-history":[{"count":9,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/posts\/8596\/revisions"}],"predecessor-version":[{"id":8646,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/posts\/8596\/revisions\/8646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/media\/8602"}],"wp:attachment":[{"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/media?parent=8596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/categories?post=8596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/tags?post=8596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}