{"id":8660,"date":"2023-03-16T10:21:47","date_gmt":"2023-03-16T10:21:47","guid":{"rendered":"https:\/\/hawk-tech.io\/exclusive-hawk-and-captify-partnership-brings-search-data-to-dooh-and-audio-media-buying-for-the-first-time\/"},"modified":"2023-03-28T08:57:17","modified_gmt":"2023-03-28T08:57:17","slug":"partenariat-exclusif-hawk-captify-donnees-recherche-en-ligne-dooh-audio","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/partenariat-exclusif-hawk-captify-donnees-recherche-en-ligne-dooh-audio\/","title":{"rendered":"Partenariat exclusif entre Hawk et Captify autour de l\u2019utilisation de la donn\u00e9e de recherche en Audio Digital et en DOOH"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Paris, le 15 mars 2023,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hawk, acteur fran\u00e7ais leader de la communication digitale omnicanale en Europe, annonce la conclusion d\u2019un <strong>partenariat exclusif avec Captify,<\/strong> principale plateforme de Search Intelligence d\u00e9di\u00e9e \u00e0 l\u2019Open Web, <strong>permettant l\u2019exploitation, pour la premi\u00e8re fois, des donn\u00e9es de recherche en ligne en Digital Out-Of-Home (DOOH) et en Audio Digital.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce partenariat permet l\u2019int\u00e9gration de donn\u00e9es de recherche dans des m\u00e9dia traditionnellement offline et offre ainsi de nouvelles capacit\u00e9s de ciblage et de mesure uniques. Captify connecte d\u00e9j\u00e0 les intentions des consommateurs \u00e0 la publicit\u00e9 display et vid\u00e9o ainsi que la t\u00e9l\u00e9vision connect\u00e9e (CTV). La collaboration avec Hawk permet d&rsquo;\u00e9largir cette offre \u00e0 une offre enti\u00e8rement omnicanale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 ce partenariat unique et aux donn\u00e9es exclusives de Captify, les clients de Hawk peuvent identifier avec pr\u00e9cision les zones g\u00e9ographiques dans lesquelles leurs audiences recherchent des informations sur des marques ou des produits sp\u00e9cifiques, et ainsi se baser sur ce constat pour orienter leur diffusion publicitaire DOOH et Audio Digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En fin de campagne, Hawk s\u2019associe \u00e0 Captify pour fournir un rapport de Search Uplift, permettant de mettre en avant les retomb\u00e9es d\u2019une activation DOOH et\/ou Audio Digital sur le comportement de recherche organique des profils expos\u00e9s \u00e0 la campagne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ces nouvelles capacit\u00e9s de ciblage sont accessibles d\u00e8s aujourd\u2019hui, pour tous les clients de Hawk, en France et partout ailleurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Nicolas Sistac, Chief Revenue Officer de Hawk, d\u00e9clare :<\/strong> \u00ab\u00a0En travaillant avec Captify, le plus grand d\u00e9tenteur de donn\u00e9es de recherche sur l\u2019open web, les clients de Hawk disposent d&rsquo;un tout nouvel ensemble de data pour le DOOH et la publicit\u00e9 Audio Digital, qui n&rsquo;est disponible nulle part ailleurs sur ces m\u00e9dia. En combinant cela avec nos capacit\u00e9s omnicanales et nos outils de mesure int\u00e9gr\u00e9s, nous posons un jalon pour l&rsquo;avenir de la publicit\u00e9, dans un contexte o\u00f9 les marques cherchent \u00e0 rationaliser leurs activit\u00e9s avec des campagnes efficaces et obtenir des r\u00e9sultats tangibles ainsi qu\u2019un retour sur investissement quantifiable.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Vincent Pelillo, pr\u00e9sident international de Captify, d\u00e9clare :<\/strong> \u00ab\u00a0Hawk offre des inventaires uniques \u00e0 travers les m\u00e9dia DOOH et audio. L&rsquo;utilisation de la Search Intelligence de Captify pour enrichir ces inventaires permet\u00a0 d\u2019alimenter un cycle vertueux : la compr\u00e9hension des intentions permet de cibler la diffusion de la publicit\u00e9, la publicit\u00e9 stimule la notori\u00e9t\u00e9 et la consid\u00e9ration ainsi que le comportement de recherche, qui peut alors \u00eatre mesur\u00e9 afin de d\u00e9terminer l&rsquo;efficacit\u00e9 des campagnes et d\u2019appliquer des optimisations si n\u00e9cessaire.\u00a0\u00bb<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paris, le 15 mars 2023, Hawk, acteur fran\u00e7ais leader de la communication digitale omnicanale en Europe, annonce la conclusion d\u2019un partenariat exclusif avec Captify, principale plateforme de Search Intelligence d\u00e9di\u00e9e \u00e0 l\u2019Open Web, permettant l\u2019exploitation, pour la premi\u00e8re fois, des donn\u00e9es de recherche en ligne en Digital Out-Of-Home (DOOH) et en Audio Digital. Ce partenariat [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-8660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Partenariat exclusif entre Hawk et Captify autour de l\u2019utilisation de la donn\u00e9e de recherche en Audio Digital et en DOOH - Hawk<\/title>\n<meta name=\"description\" content=\"Hawk annonce la conclusion d\u2019un partenariat exclusif avec Captify, principale plateforme de Search Intelligence d\u00e9di\u00e9e \u00e0 l\u2019Open Web, permettant l\u2019exploitation, pour la premi\u00e8re fois, des donn\u00e9es de recherche en ligne en Digital Out-Of-Home (DOOH) et en Audio Digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/partenariat-exclusif-hawk-captify-donnees-recherche-en-ligne-dooh-audio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Partenariat exclusif entre Hawk et Captify autour de l\u2019utilisation de la donn\u00e9e de recherche en Audio Digital et en DOOH - Hawk\" \/>\n<meta property=\"og:description\" content=\"Hawk annonce la conclusion d\u2019un partenariat exclusif avec Captify, principale plateforme de Search Intelligence d\u00e9di\u00e9e \u00e0 l\u2019Open Web, permettant l\u2019exploitation, pour la premi\u00e8re fois, des donn\u00e9es de recherche en ligne en Digital Out-Of-Home (DOOH) et en Audio Digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hawk-tech.io\/fr\/partenariat-exclusif-hawk-captify-donnees-recherche-en-ligne-dooh-audio\/\" \/>\n<meta property=\"og:site_name\" content=\"Hawk\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-16T10:21:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-28T08:57:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2023\/03\/Final-version-Captify-audio.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1173\" \/>\n\t<meta property=\"og:image:height\" content=\"782\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucie Marand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucie Marand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/partenariat-exclusif-hawk-captify-donnees-recherche-en-ligne-dooh-audio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/partenariat-exclusif-hawk-captify-donnees-recherche-en-ligne-dooh-audio\\\/\"},\"author\":{\"name\":\"Lucie Marand\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/person\\\/c24ef62ab2108c472e8c45296446ae16\"},\"headline\":\"Partenariat exclusif entre Hawk et Captify autour de l\u2019utilisation de la donn\u00e9e de recherche en Audio Digital et en DOOH\",\"datePublished\":\"2023-03-16T10:21:47+00:00\",\"dateModified\":\"2023-03-28T08:57:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/partenariat-exclusif-hawk-captify-donnees-recherche-en-ligne-dooh-audio\\\/\"},\"wordCount\":470,\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/partenariat-exclusif-hawk-captify-donnees-recherche-en-ligne-dooh-audio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Final-version-Captify-audio.jpeg\",\"articleSection\":[\"Communiqu\u00e9s de presse\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/partenariat-exclusif-hawk-captify-donnees-recherche-en-ligne-dooh-audio\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/partenariat-exclusif-hawk-captify-donnees-recherche-en-ligne-dooh-audio\\\/\",\"name\":\"Partenariat exclusif entre Hawk et Captify autour de l\u2019utilisation de la donn\u00e9e de recherche en Audio Digital et en DOOH - 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