{"id":9225,"date":"2023-09-05T06:22:50","date_gmt":"2023-09-05T06:22:50","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=9225"},"modified":"2023-09-05T06:26:54","modified_gmt":"2023-09-05T06:26:54","slug":"hawk-meet-greet-rencontre-avec-damien-marechal-agency-team-lead-hawk","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/hawk-meet-greet-rencontre-avec-damien-marechal-agency-team-lead-hawk\/","title":{"rendered":"Hawk Meet &#038; Greet : rencontre avec Damien Mar\u00e9chal, Agency Team Lead chez Hawk"},"content":{"rendered":"<p><strong>Peux-tu rapidement te pr\u00e9senter ?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Je m\u2019appelle Damien Mar\u00e9chal et je suis Agency Team Lead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chez Hawk depuis d\u00e9but 2020, j\u2019ai fait le choix de me lancer \u00e0 100% dans le digital apr\u00e8s plus de 6 ans au sein du groupe Altice Media Publicit\u00e9 sur le p\u00f4le annonceur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><strong>Quel est ton poste et ton r\u00f4le pr\u00e9cis\u00e9ment chez Hawk ?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En tant qu\u2019Agency Team Lead, mon r\u00f4le est d\u2019\u00eatre le garant de l\u2019activit\u00e9 business sur l\u2019ensemble des agences ind\u00e9pendantes pour le march\u00e9 fran\u00e7ais. \u00c0 la fois sur d\u00e9veloppement de nouvelles agences (m\u00e9dia, communication, conseil etc\u2026) et le d\u00e9veloppement du CA avec nos agences d\u00e9j\u00e0 partenaires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><strong>Qu\u2019est-ce qui t\u2019a le plus marqu\u00e9 \u00e0 ton arriv\u00e9e dans l\u2019aventure ?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Je suis arriv\u00e9 au moment o\u00f9 le march\u00e9 de l\u2019audio digital commen\u00e7ait \u00e0 fortement cro\u00eetre. \u00c0 l\u2019\u00e9poque TabMo (devenu Hawk en 2021) \u00e9tait l\u2019un des pr\u00e9curseurs sur ce march\u00e9. En tant qu\u2019adepte de la radio (lin\u00e9aire et digital) et venant moi-m\u00eame de ce m\u00e9dia, j\u2019ai \u00e9t\u00e9 surpris par les KPIs activables sur ce levier (g\u00e9olocalisation ultra pr\u00e9cise, LTR, CTR, ciblage data, drive-to-store). KPIs aujourd\u2019hui toujours difficiles \u00e0 tracker en lin\u00e9aire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><strong>Comment se composent tes journ\u00e9es et quels sont tes d\u00e9fis au quotidien ?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Au quotidien, mon r\u00f4le est d\u2019\u00eatre pr\u00e9sent aupr\u00e8s de nos clients afin de les accompagner dans la mise en place de leurs strat\u00e9gies m\u00e9dia mais \u00e9galement de suivre la bonne mise en place des campagnes avec l\u2019ensemble des diff\u00e9rentes \u00e9quipes de chez Hawk (Marketing, Publisher, et Adops).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le d\u00e9veloppement de nouvelles agences est \u00e9galement l\u2019un des d\u00e9fis majeurs sur le p\u00f4le.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><strong>Selon toi, quel est ton plus beau succ\u00e8s chez Hawk ?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Premi\u00e8rement, d\u2019avoir r\u00e9ussi \u00e0 relancer notre pr\u00e9sence sur le march\u00e9 belge en 2021\/2022, ce qui s\u2019est traduit par l\u2019ouverture d\u2019un bureau \u00e0 Bruxelles. Et dans un second temps, d\u2019avoir p\u00e9rennis\u00e9 notre activit\u00e9 sur les agences &amp; TD ind\u00e9pendants en France.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Quelle est ta passion ?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Comme je le disais pr\u00e9c\u00e9demment, je suis fan d\u2019audio. Aujourd\u2019hui, nous sommes beaucoup sollicit\u00e9s visuellement, et je trouve que le format audio digital permet d\u2019acc\u00e9der \u00e0 des formats dynamiques tout en pouvant faire une activit\u00e9 en parall\u00e8le ! Mon top 3 de l\u2019\u00e9t\u00e9 dernier, l\u2019After foot (un classique pour les fans du ballon rond), La Traque by BaBabam (super narration de faits divers), Habitude (pour les fans de mode).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><strong>Quels sont les 3 adjectifs que ton \u00e9quipe utiliserait pour te d\u00e9crire ?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Je dirais pragmatique, calme et authentique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><strong>Enfin, quel message passerais-tu aux futurs collaborateurs ?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Si tu n\u2019aimes pas la monocanalit\u00e9 et que tu souhaites contribuer \u00e0 la digitalisation des m\u00e9dias off sur le march\u00e9 fran\u00e7ais, c\u2019est chez <a href=\"https:\/\/hawk-tech.io\/fr\/\">Hawk<\/a> que tu dois \u00eatre !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peux-tu rapidement te pr\u00e9senter ? Je m\u2019appelle Damien Mar\u00e9chal et je suis Agency Team Lead. Chez Hawk depuis d\u00e9but 2020, j\u2019ai fait le choix de me lancer \u00e0 100% dans le digital apr\u00e8s plus de 6 ans au sein du groupe Altice Media Publicit\u00e9 sur le p\u00f4le annonceur. \u00a0 Quel est ton poste et ton [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9230,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[59],"tags":[],"class_list":["post-9225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meet-greet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hawk Meet &amp; Greet : rencontre avec Damien Mar\u00e9chal, Agency Team Lead chez Hawk - Hawk<\/title>\n<meta name=\"description\" content=\"Chez Hawk depuis d\u00e9but 2020, j\u2019ai fait le choix de me lancer \u00e0 100% dans le digital apr\u00e8s plus de 6 ans au sein du groupe Altice Media Publicit\u00e9 sur le p\u00f4le annonceur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/hawk-meet-greet-rencontre-avec-damien-marechal-agency-team-lead-hawk\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hawk Meet &amp; Greet : rencontre avec Damien Mar\u00e9chal, Agency Team Lead chez Hawk - 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