{"id":9305,"date":"2023-10-16T13:10:46","date_gmt":"2023-10-16T13:10:46","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=9305"},"modified":"2023-10-16T13:16:18","modified_gmt":"2023-10-16T13:16:18","slug":"azerion-acquiert-hawk-et-consolide-sa-position-sur-le-marche-de-la-publicite-digitale","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/azerion-acquiert-hawk-et-consolide-sa-position-sur-le-marche-de-la-publicite-digitale\/","title":{"rendered":"Azerion acquiert Hawk et consolide sa position sur le march\u00e9 de la publicit\u00e9 digitale"},"content":{"rendered":"

Amsterdam, le 16 octobre 2023 \u2013 Azerion<\/a> annonce aujourd’hui l’acquisition de Hawk, une plateforme fran\u00e7aise de publicit\u00e9 digitale avec des bureaux en France, au Royaume-Uni, en Allemagne.<\/strong><\/p>\n

Ensemble, les soci\u00e9t\u00e9s offriront aux annonceurs et aux agences media un acc\u00e8s simplifi\u00e9 \u00e0 une large audience sur des supports \u00e9mergents tels que l\u2019affichage num\u00e9rique (DOOH), l’audio digital, la t\u00e9l\u00e9vision connect\u00e9e (CTV) et l’hyperlocal via une plateforme d’achat omnicanale unique.<\/p>\n

L’acquisition fait suite \u00e0 un partenariat \u00e9tabli avec Hawk en juillet 2022 et d\u00e9montre la capacit\u00e9 d’Azerion \u00e0 d\u00e9velopper sa plateforme de mani\u00e8re strat\u00e9gique.<\/p>\n

Les termes de l’accord pr\u00e9voient qu’Azerion acquiert une participation de 100 % dans Hawk pour une contrepartie initiale d\u2019environ 7 millions d’euros qui sera financ\u00e9e par Azerion \u00e0 partir de sa tr\u00e9sorerie disponible, une contrepartie suppl\u00e9mentaire sera vers\u00e9e au cours des 3 ann\u00e9es suivantes, sous r\u00e9serve des accords habituels et sera plafonn\u00e9 \u00e0 un peu plus de 20 millions d\u2019euros. En 2022, Hawk a d\u00e9clar\u00e9 un chiffre d’affaires d’environ 50 millions d’euros.<\/p>\n

Mickael Ferreira, vice-pr\u00e9sident des op\u00e9rations d’Azerion, commente :<\/strong><\/p>\n

Nous sommes ravis d’accueillir Hawk au sein d’Azerion. Gr\u00e2ce \u00e0 son \u00e9quipe solide et sa plateforme reconnue sur le march\u00e9, Hawk renforcera notre capacit\u00e9 \u00e0 accompagner nos clients et fera d’Azerion l’un des leaders digital du march\u00e9 fran\u00e7ais, tout en \u00e9largissant notre pr\u00e9sence au Royaume-Uni et en Allemagne.<\/p><\/blockquote>\n

Hakim Metmer, co-fondateur de Hawk, a d\u00e9clar\u00e9 :<\/strong><\/p>\n

Nous sommes ravis de rejoindre Azerion et de faire partie de l’une des plateformes leaders de la publicit\u00e9 digitale\u00a0 en Europe. L\u2019ad\u00e9quation culturelle et produit est \u00e9vidente, et cette acquisition consolide un partenariat commercial de longue date entre nos deux soci\u00e9t\u00e9s.<\/p><\/blockquote>\n

Renaud Biet, co-fondateur de Hawk, ajoute \u00ab Rejoindre Azerion va acc\u00e9l\u00e9rer plus rapidement encore le d\u00e9ploiement de nos solutions publicitaires omnicanales pour les agences et les annonceurs. Nous sommes tr\u00e8s enthousiastes avec nos \u00e9quipes de participer \u00e0 la consolidation de la position de leader d’Azerion sur le march\u00e9 europ\u00e9en de la publicit\u00e9 digitale. \u00bb<\/p>\n

Azerion int\u00e9grera la plateforme d’achat omnicanal de Hawk et sa technologie d’activation media, venant ainsi compl\u00e9ter son offre actuelle.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amsterdam, le 16 octobre 2023 \u2013 Azerion annonce aujourd’hui l’acquisition de Hawk, une plateforme fran\u00e7aise de publicit\u00e9 digitale avec des bureaux en France, au Royaume-Uni, en Allemagne. Ensemble, les soci\u00e9t\u00e9s offriront aux annonceurs et aux agences media un acc\u00e8s simplifi\u00e9 \u00e0 une large audience sur des supports \u00e9mergents tels que l\u2019affichage num\u00e9rique (DOOH), l’audio digital, […]<\/p>\n","protected":false},"author":1,"featured_media":9308,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-9305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"\nAzerion acquiert Hawk et consolide sa position sur le march\u00e9 de la publicit\u00e9 digitale - Hawk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/azerion-acquiert-hawk-et-consolide-sa-position-sur-le-marche-de-la-publicite-digitale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Azerion acquiert Hawk et consolide sa position sur le march\u00e9 de la publicit\u00e9 digitale - Hawk\" \/>\n<meta property=\"og:description\" content=\"Amsterdam, le 16 octobre 2023 \u2013 Azerion annonce aujourd’hui l’acquisition de Hawk, une plateforme fran\u00e7aise de publicit\u00e9 digitale avec des bureaux en France, au Royaume-Uni, en Allemagne. 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