{"id":9798,"date":"2024-06-25T09:04:20","date_gmt":"2024-06-25T09:04:20","guid":{"rendered":"https:\/\/hawk-tech.io\/?p=9798"},"modified":"2024-06-25T09:04:20","modified_gmt":"2024-06-25T09:04:20","slug":"un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk","status":"publish","type":"post","link":"https:\/\/hawk-tech.io\/fr\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\/","title":{"rendered":"Un succ\u00e8s local : comment le r\u00e9seau de magasins Bon D&rsquo;ici a boost\u00e9 son CA gr\u00e2ce \u00e0 la TV segment\u00e9e avec Hawk"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Paris, le 26 juin 2024,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bon D&rsquo;ici, r\u00e9seau de magasins de produits locaux bas\u00e9 \u00e0 Nantes et Laval, a frapp\u00e9 fort avec sa derni\u00e8re campagne locale diffus\u00e9e en TV segment\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accompagn\u00e9 par Groupe Partenaire, sp\u00e9cialiste des strat\u00e9gies de marketing digital, l\u2019annonceur souhaitait renouveler la communication de son r\u00e9seau de magasin et b\u00e9n\u00e9ficier de l&rsquo;impact imm\u00e9diat offert par la TV segment\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diffus\u00e9e du 11 janvier au 23 f\u00e9vrier 2024, la campagne fut en effet un succ\u00e8s gr\u00e2ce \u00e0 la grande pr\u00e9cision de ciblage offerte par ce levier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>L\u2019activation propos\u00e9e par Groupe Partenaire et Hawk (Azerion) a permis de toucher les zones de chalandise des trois magasins du r\u00e9seau<\/strong> \u2013 deux \u00e0 Nantes et un \u00e0 Laval. Un ciblage g\u00e9ographique a ainsi \u00e9t\u00e9 mis en place sur chaque zone au code postal proche, afin de gagner en visibilit\u00e9 et en notori\u00e9t\u00e9 et de recruter de nouveaux clients. Des spots publicitaires distincts ont \u00e9galement \u00e9t\u00e9 diffus\u00e9s sur chaque zone de chalandise, permettant ainsi une personnalisation au nom de la ville de chaque magasin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le succ\u00e8s fut sans appel pour Bon D\u2019ici, qui a mesur\u00e9 une forte hausse du trafic sur site durant la campagne, avec une bonne partie des nouveaux clients d\u00e9clarant avoir vu la publicit\u00e9 \u00e0 la TV. <strong>Cette hausse de trafic constat\u00e9e au sein des trois magasins s\u2019est d\u2019ailleurs traduite par une \u00e9volution de +15% du chiffre d\u2019affaires<\/strong> du r\u00e9seau vs N-1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00ab Notre collaboration avec Hawk a permis de r\u00e9pondre aux enjeux de Bon d\u2019Ici en ayant pris en compte ses sp\u00e9cificit\u00e9s et ses objectifs, et tout en optimisant son budget \u00bb, <strong>S\u00e9bastien Dufour, CEO Groupe Partenaire<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paris, le 26 juin 2024, Bon D&rsquo;ici, r\u00e9seau de magasins de produits locaux bas\u00e9 \u00e0 Nantes et Laval, a frapp\u00e9 fort avec sa derni\u00e8re campagne locale diffus\u00e9e en TV segment\u00e9e. Accompagn\u00e9 par Groupe Partenaire, sp\u00e9cialiste des strat\u00e9gies de marketing digital, l\u2019annonceur souhaitait renouveler la communication de son r\u00e9seau de magasin et b\u00e9n\u00e9ficier de l&rsquo;impact imm\u00e9diat [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9799,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[56],"tags":[],"class_list":["post-9798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un succ\u00e8s local : comment le r\u00e9seau de magasins Bon D&#039;ici a boost\u00e9 son CA gr\u00e2ce \u00e0 la TV segment\u00e9e avec Hawk - Hawk<\/title>\n<meta name=\"description\" content=\"Bon D&#039;ici, r\u00e9seau de magasins de produits locaux bas\u00e9 \u00e0 Nantes et Laval, a frapp\u00e9 fort avec sa derni\u00e8re campagne locale diffus\u00e9e en TV segment\u00e9e. L\u2019activation propos\u00e9e par Groupe Partenaire et Hawk (Azerion) a permis de toucher les zones de chalandise des trois magasins du r\u00e9seau.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawk-tech.io\/fr\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un succ\u00e8s local : comment le r\u00e9seau de magasins Bon D&#039;ici a boost\u00e9 son CA gr\u00e2ce \u00e0 la TV segment\u00e9e avec Hawk - Hawk\" \/>\n<meta property=\"og:description\" content=\"Bon D&#039;ici, r\u00e9seau de magasins de produits locaux bas\u00e9 \u00e0 Nantes et Laval, a frapp\u00e9 fort avec sa derni\u00e8re campagne locale diffus\u00e9e en TV segment\u00e9e. L\u2019activation propos\u00e9e par Groupe Partenaire et Hawk (Azerion) a permis de toucher les zones de chalandise des trois magasins du r\u00e9seau.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hawk-tech.io\/fr\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\/\" \/>\n<meta property=\"og:site_name\" content=\"Hawk\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-25T09:04:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hawk-tech.io\/wp-content\/uploads\/2024\/06\/CP-Bon-dici.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1274\" \/>\n\t<meta property=\"og:image:height\" content=\"718\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lucie Marand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucie Marand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\\\/\"},\"author\":{\"name\":\"Lucie Marand\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/person\\\/c24ef62ab2108c472e8c45296446ae16\"},\"headline\":\"Un succ\u00e8s local : comment le r\u00e9seau de magasins Bon D&rsquo;ici a boost\u00e9 son CA gr\u00e2ce \u00e0 la TV segment\u00e9e avec Hawk\",\"datePublished\":\"2024-06-25T09:04:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\\\/\"},\"wordCount\":316,\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/CP-Bon-dici.png\",\"articleSection\":[\"Communiqu\u00e9s de presse\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\\\/\",\"name\":\"Un succ\u00e8s local : comment le r\u00e9seau de magasins Bon D'ici a boost\u00e9 son CA gr\u00e2ce \u00e0 la TV segment\u00e9e avec Hawk - Hawk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/CP-Bon-dici.png\",\"datePublished\":\"2024-06-25T09:04:20+00:00\",\"description\":\"Bon D'ici, r\u00e9seau de magasins de produits locaux bas\u00e9 \u00e0 Nantes et Laval, a frapp\u00e9 fort avec sa derni\u00e8re campagne locale diffus\u00e9e en TV segment\u00e9e. L\u2019activation propos\u00e9e par Groupe Partenaire et Hawk (Azerion) a permis de toucher les zones de chalandise des trois magasins du r\u00e9seau.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/CP-Bon-dici.png\",\"contentUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/CP-Bon-dici.png\",\"width\":1274,\"height\":718,\"caption\":\"CP Bon d'ici\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/\",\"name\":\"Hawk\",\"description\":\"Making Omnichannel Advertising easier!\",\"publisher\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#organization\",\"name\":\"Hawk\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Hawk_logo.png\",\"contentUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Hawk_logo.png\",\"width\":600,\"height\":250,\"caption\":\"Hawk\"},\"image\":{\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/#\\\/schema\\\/person\\\/c24ef62ab2108c472e8c45296446ae16\",\"name\":\"Lucie Marand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/litespeed\\\/avatar\\\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1776259826\",\"url\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/litespeed\\\/avatar\\\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1776259826\",\"contentUrl\":\"https:\\\/\\\/hawk-tech.io\\\/wp-content\\\/litespeed\\\/avatar\\\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1776259826\",\"caption\":\"Lucie Marand\"},\"url\":\"https:\\\/\\\/hawk-tech.io\\\/fr\\\/author\\\/lucie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un succ\u00e8s local : comment le r\u00e9seau de magasins Bon D'ici a boost\u00e9 son CA gr\u00e2ce \u00e0 la TV segment\u00e9e avec Hawk - Hawk","description":"Bon D'ici, r\u00e9seau de magasins de produits locaux bas\u00e9 \u00e0 Nantes et Laval, a frapp\u00e9 fort avec sa derni\u00e8re campagne locale diffus\u00e9e en TV segment\u00e9e. L\u2019activation propos\u00e9e par Groupe Partenaire et Hawk (Azerion) a permis de toucher les zones de chalandise des trois magasins du r\u00e9seau.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hawk-tech.io\/fr\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\/","og_locale":"fr_FR","og_type":"article","og_title":"Un succ\u00e8s local : comment le r\u00e9seau de magasins Bon D'ici a boost\u00e9 son CA gr\u00e2ce \u00e0 la TV segment\u00e9e avec Hawk - Hawk","og_description":"Bon D'ici, r\u00e9seau de magasins de produits locaux bas\u00e9 \u00e0 Nantes et Laval, a frapp\u00e9 fort avec sa derni\u00e8re campagne locale diffus\u00e9e en TV segment\u00e9e. L\u2019activation propos\u00e9e par Groupe Partenaire et Hawk (Azerion) a permis de toucher les zones de chalandise des trois magasins du r\u00e9seau.","og_url":"https:\/\/hawk-tech.io\/fr\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\/","og_site_name":"Hawk","article_published_time":"2024-06-25T09:04:20+00:00","og_image":[{"width":1274,"height":718,"url":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2024\/06\/CP-Bon-dici.png","type":"image\/png"}],"author":"Lucie Marand","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Lucie Marand","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hawk-tech.io\/fr\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\/#article","isPartOf":{"@id":"https:\/\/hawk-tech.io\/fr\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\/"},"author":{"name":"Lucie Marand","@id":"https:\/\/hawk-tech.io\/fr\/#\/schema\/person\/c24ef62ab2108c472e8c45296446ae16"},"headline":"Un succ\u00e8s local : comment le r\u00e9seau de magasins Bon D&rsquo;ici a boost\u00e9 son CA gr\u00e2ce \u00e0 la TV segment\u00e9e avec Hawk","datePublished":"2024-06-25T09:04:20+00:00","mainEntityOfPage":{"@id":"https:\/\/hawk-tech.io\/fr\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\/"},"wordCount":316,"publisher":{"@id":"https:\/\/hawk-tech.io\/fr\/#organization"},"image":{"@id":"https:\/\/hawk-tech.io\/fr\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\/#primaryimage"},"thumbnailUrl":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2024\/06\/CP-Bon-dici.png","articleSection":["Communiqu\u00e9s de presse"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/hawk-tech.io\/fr\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\/","url":"https:\/\/hawk-tech.io\/fr\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\/","name":"Un succ\u00e8s local : comment le r\u00e9seau de magasins Bon D'ici a boost\u00e9 son CA gr\u00e2ce \u00e0 la TV segment\u00e9e avec Hawk - Hawk","isPartOf":{"@id":"https:\/\/hawk-tech.io\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hawk-tech.io\/fr\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\/#primaryimage"},"image":{"@id":"https:\/\/hawk-tech.io\/fr\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\/#primaryimage"},"thumbnailUrl":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2024\/06\/CP-Bon-dici.png","datePublished":"2024-06-25T09:04:20+00:00","description":"Bon D'ici, r\u00e9seau de magasins de produits locaux bas\u00e9 \u00e0 Nantes et Laval, a frapp\u00e9 fort avec sa derni\u00e8re campagne locale diffus\u00e9e en TV segment\u00e9e. L\u2019activation propos\u00e9e par Groupe Partenaire et Hawk (Azerion) a permis de toucher les zones de chalandise des trois magasins du r\u00e9seau.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hawk-tech.io\/fr\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/hawk-tech.io\/fr\/un-succes-local-comment-le-reseau-de-magasins-bon-dici-a-booste-son-ca-grace-a-la-tv-segmentee-avec-hawk\/#primaryimage","url":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2024\/06\/CP-Bon-dici.png","contentUrl":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2024\/06\/CP-Bon-dici.png","width":1274,"height":718,"caption":"CP Bon d'ici"},{"@type":"WebSite","@id":"https:\/\/hawk-tech.io\/fr\/#website","url":"https:\/\/hawk-tech.io\/fr\/","name":"Hawk","description":"Making Omnichannel Advertising easier!","publisher":{"@id":"https:\/\/hawk-tech.io\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hawk-tech.io\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/hawk-tech.io\/fr\/#organization","name":"Hawk","url":"https:\/\/hawk-tech.io\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/hawk-tech.io\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/03\/Hawk_logo.png","contentUrl":"https:\/\/hawk-tech.io\/wp-content\/uploads\/2022\/03\/Hawk_logo.png","width":600,"height":250,"caption":"Hawk"},"image":{"@id":"https:\/\/hawk-tech.io\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/hawk-tech.io\/fr\/#\/schema\/person\/c24ef62ab2108c472e8c45296446ae16","name":"Lucie Marand","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/hawk-tech.io\/wp-content\/litespeed\/avatar\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1776259826","url":"https:\/\/hawk-tech.io\/wp-content\/litespeed\/avatar\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1776259826","contentUrl":"https:\/\/hawk-tech.io\/wp-content\/litespeed\/avatar\/82e0a1e1b09c9a9b4c9ed6cfffdf3b96.jpg?ver=1776259826","caption":"Lucie Marand"},"url":"https:\/\/hawk-tech.io\/fr\/author\/lucie\/"}]}},"_links":{"self":[{"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/posts\/9798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/comments?post=9798"}],"version-history":[{"count":1,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/posts\/9798\/revisions"}],"predecessor-version":[{"id":9802,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/posts\/9798\/revisions\/9802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/media\/9799"}],"wp:attachment":[{"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/media?parent=9798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/categories?post=9798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hawk-tech.io\/fr\/wp-json\/wp\/v2\/tags?post=9798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}