Hawk News

The new creative challenges for brands to address their audiences

Market saturation is an issue that many brands have to face on a daily basis. It is now a question of being able to emerge effectively and then to be able to start a dialogue of trust with its various communities of consumers. At the same time, these same consumers...

Combined with mobile advertising, DOOH becomes 2.0!

Like other digital levers, the Digital Out-Of-Home (DOOH) market has not escaped the trend of automation and the development of its programmatic marketing. For media agencies and advertisers, the advantages are numerous: greater flexibility in activation, strategic...

Why is digital audio so attractive to advertisers?

The successive confinements linked to the Covid-19 pandemic have largely affected our consumption habits. The impact has been considerable, both on our purchasing preferences and on our media consumption habits. Indeed, during the first weeks of the pandemic, the...

How can the Metaverse & In-Game Ads fit into your branding strategy?

For a few months, and the recent announcements of some GAFAMs, the term Metaverse is on everyone's lips. But what is it exactly? How can we differentiate these new universes from virtual game environments? What are the possibilities for brands at this point? In this...
Benjamin Pascaud, Head of Studio at Hawk

Hawk Meet & Greet: Benjamin Pascaud, Head of Studio

Hawk Meet & Greet is a series of interviews that immerse you into the dynamic daily lives of Hawk employees. Each month, discover a new person through a unique and immersive testimony.  Can you introduce yourself quickly? Benjamin, 36 years old, I joined Hawk one...
Hawk x Azerion

Hawk strikes global partnership with Azerion’s proprietary SSP to bolster omni-channel capabilities

Paris, 12 July 2022; Hawk Platform, the fully multi-channel demand-side platform (DSP), today announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to...

Hawk x Skyrise Partnership Interview

Hawk recently announced an exclusive partnership with Skyrise Intelligence - making it the first & only fully multi-channel DSP on the market to integrate Data into its CTV Offering. This partnership will enable brands and agencies to integrate unique data into...

New sales manager at Hawk increases DOOH focus as omnichannel marketing platform continues to grow

London, 8 June 2022; Hawk Platform, has appointed Georgia Yaksich as agency sales manager as it continues to expand its commercial team to meet the ongoing growth in demand for its cross-channel advertising and insights technology. Yaksich joins media and insights...

Hawk becomes first platform on the market to integrate Skyrise data into CTV offering

London; 26 May 2022: Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering. Hawk is the only fully multi-channel demand side platform (DSP) to...

Senior promotions at Hawk Platform as DSP doubles in size

Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology.  Doubling in size over the past year, and with plans to double again by...
The new creative challenges for brands to address their audiences

The new creative challenges for brands to address their audiences

Market saturation is an issue that many brands have to face on a daily basis. It is now a question of being able to emerge effectively and then to be able to start a dialogue of trust with its various communities of consumers. At the same time, these same consumers...

Combined with mobile advertising, DOOH becomes 2.0!

Combined with mobile advertising, DOOH becomes 2.0!

Like other digital levers, the Digital Out-Of-Home (DOOH) market has not escaped the trend of automation and the development of its programmatic marketing. For media agencies and advertisers, the advantages are numerous: greater flexibility in activation, strategic...

Why is digital audio so attractive to advertisers?

Why is digital audio so attractive to advertisers?

The successive confinements linked to the Covid-19 pandemic have largely affected our consumption habits. The impact has been considerable, both on our purchasing preferences and on our media consumption habits. Indeed, during the first weeks of the pandemic, the...

How can the Metaverse & In-Game Ads fit into your branding strategy?

How can the Metaverse & In-Game Ads fit into your branding strategy?

For a few months, and the recent announcements of some GAFAMs, the term Metaverse is on everyone's lips. But what is it exactly? How can we differentiate these new universes from virtual game environments? What are the possibilities for brands at this point? In this...

Hawk Meet & Greet: Benjamin Pascaud, Head of Studio

Hawk Meet & Greet: Benjamin Pascaud, Head of Studio

Hawk Meet & Greet is a series of interviews that immerse you into the dynamic daily lives of Hawk employees. Each month, discover a new person through a unique and immersive testimony.  Can you introduce yourself quickly? Benjamin, 36 years old, I joined Hawk one...

Hawk x Skyrise Partnership Interview

Hawk x Skyrise Partnership Interview

Hawk recently announced an exclusive partnership with Skyrise Intelligence - making it the first & only fully multi-channel DSP on the market to integrate Data into its CTV Offering. This partnership will enable brands and agencies to integrate unique data into...

Senior promotions at Hawk Platform as DSP doubles in size

Senior promotions at Hawk Platform as DSP doubles in size

Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology.  Doubling in size over the past year, and with plans to double again by...

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