Hawk News

Hawk’s advanced DOOH planning tool provides real-time intelligence to optimise digital out-of-home media buying

Media and insights platform Hawk has launched an advanced digital out-of-home (DOOH) planning tool that enables media buyers to optimise DOOH campaigns on a standalone and cross-channel basis.  Hawk Platform’s new DOOH Deal Request provides at-a-glance information...

Hawk further expands supply side partnership team; hires Henry Taylor from Omnicom Media Group

Media and insights platform Hawk has appointed Henry Taylor to the newly-created role of UK publisher partnerships manager.  The move reinforces the growth of the DSP’s  omni-channel offering; further strengthening its sell-side relationships will ensure Hawk...

Discover our tips for measuring your advertising effectiveness

This is a free content provided by Hawk. If you want to discover all our latest news, do not hesitate to go directly to our blog and to subscribe to our newsletter. Since the Covid-19 pandemic and the associated health and economic crises, advertisers have sought to...

Hawk Platform’s in-built survey tool provides advertisers with insight to inform action – and demonstrate ROI

Hawk Surveys enables brands to derive granular insight on the effectiveness of their advertising and use this knowledge to inform further activity and demonstrate ROI. It is the latest tool from Hawk Platform. Free for current users of the Hawk demand side platform...

What you need to know about digital audio? Three main trends to follow for 2022

We’ve seen significant changes to the audio market in the past few years with the emergence of new content and consumption behaviours fuelled by the technological advances that digital audio has facilitated. Accelerated by the COVID-19 pandemic, digital audio has...

Hawk Platform appoints Geoffrey Fossier as it plans new services and expansion across Europe

Hawk Platform (formerly known as TabMo) has expanded its senior team with the appointment of Geoffrey Fossier as VP, marketing and communications.  The newly-created role reflects the company’s extended remit as it plans its expansion into new territories in northern...

La Marine Nationale et Dentsu Public utilisent le DSP Hawk pour les campagnes audio digitales avec l’intégration d’études post-tests

La Marine Nationale et Dentsu Public utilisent le DSP Hawk pour les campagnes audio digitales avec l’intégration d’études post-tests Dans le cadre de sa campagne de recrutement, la Marine Nationale, accompagnée par son agence Dentsu Public (Groupe Dentsu) a orchestré...

Hawk propose des études post-test, allez au-delà des impressions publicitaires !

Le digital prend toujours plus de place dans les plans media, et les annonceurs ont besoin de lisibilité pour comprendre quel sera l’impact de leurs campagnes sur la notoriété et l’image de leur(s) marque(s). Elles deviennent essentielles pour mesurer l’efficacité...

L’agence media Re-Mind PHD annonce avoir utilisé le dispositif Audio Deal Request en exclusivité pour la première fois en France !

L’agence media Re-Mind PHD annonce avoir utilisé le dispositif Audio Deal Request en exclusivité pour la première fois en France ! Dans le cadre de ses activations media en audio digital, et grâce à l’expertise trading des équipes Re-Mind PHD, Audi a pu bénéficier de...

Audio-(R)Evolution: Digitalisierung stellt traditionellen Werbekanal auf den Kopf

Der Kanal Audio erlebt derzeit eine Evolution und wird aus Sicht der Werbeindustrie zunehmend interessanter. Dies ist insbesondere auf zwei Ursachen zurückzuführen: Einerseits steigt der Konsum von Audio-Inhalten in der Bevölkerung stark an, was die Reichweite für...
Discover our tips for measuring your advertising effectiveness

Discover our tips for measuring your advertising effectiveness

This is a free content provided by Hawk. If you want to discover all our latest news, do not hesitate to go directly to our blog and to subscribe to our newsletter. Since the Covid-19 pandemic and the associated health and economic crises, advertisers have sought to...

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