Hawk News

CP Doubleverify

DoubleVerify’s privacy-safe pre-bid solutions now available to Hawk users

We’re pleased to announce  the launch of DoubleVerify Custom Contextual on Hawk.   DoubleVerify's MRC-accredited Custom Contextual provides advertisers a scalable solution to reach audiences, in contextually relevant environments, at the right time – driving...
Opinion column Shanil

Omnichannel screen activation outside the walled garden: the key to advertising success

The global advertising landscape consists of two worlds that are often at odds with each other. On one hand, we have the walled garden, which includes the GAFAM-owned digital ecosystems with controlled access and whose ad activation is usually limited to the operation...
Hawk expands German team

Hawk expands its German team with André Kolesnikov and Melih Sezer

The European Adtech company Hawk is expanding its team in Germany with two new employees in order to expand its presence in the European region.  André Kolesnikov joins Hawk as Senior Ad Operations Manager and Melih Sezer will take on the position of Senior Sales...
Meet & Greet Christian

Hawk Meet & Greet: Meet Christian Railton, Client Development Executive

Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily life of the company's employees. Each month, discover a new person through a unique and immersive testimony. Meet Christian, Client Development Executive at Hawk.   Can you...
Black Friday

Hawk Surveys infographic: Under 25s most likely to take advantage of Black Friday

People under 25 are more likely than older age groups in the UK to take advantage of Black Friday sales promotions this year; they are also more likely to spend over £500. And while online is the preferred shopping channel for all ages (with 35-44 year-olds the...
Meet & greet Miriam

Hawk Meet & Greet: Meet Miriam Thomas, Senior Account Manager

Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily life of the company's employees. Each month, discover a new person through a unique and immersive testimony. Meet Miriam, Senior Account Manager at Hawk. Can you quickly introduce...
FIFA World Cup 2022

FIFA World Cup 2022: What opportunities for advertisers?

The end of the year is usually a key communication period for advertisers, with communication campaigns around Black Friday, Cyber Monday and Christmas. The end of the year 2022 will be no exception to the rule and will even be unprecedented, with a World Cup held in...
Oksana Hareau

Hawk Meet & Greet: Interview with Oksana Hareau, UX-UI Designer

Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily life of the company's employees. Each month, discover a new person through a unique and immersive testimony. Meet Oksana Hareau, UX-UI Designer at Hawk.   Can you quickly...
Hawk Shortcut DOOH

What are the prospects for digital out-of-home programmatic buying?

VIOOH, a programmatic platform dedicated to digital display (launched in 2018 by JCDecaux), recently published the results of the 2021 edition of its State of the Nation study. For you, Hawk deciphers the main findings of this report and highlights the major trends of...
Hawk expands UK team

New hires at Hawk enable advertisers to maximise platform’s cross-channel capabilities

Hawk is continuing to expand its UK team to deliver on the evolving needs of the agencies and brands using its cross-channel advertising and insights technology. Aminur Rahman joins the media and insights platform as Head of advertising operations, while new Account...
Programmatic DOOH in 2022: industry reflections

Programmatic DOOH in 2022: industry reflections

Hawk recently hosted the first of its quarterly industry briefings, in which we discussed digital out-of-home advertising with expert panellists from the industry. In this article, we sum up the industry reflections about Programmatic DOOH into 5 key takeaways :...

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Combined with mobile advertising, DOOH becomes 2.0!

Combined with mobile advertising, DOOH becomes 2.0!

Like other digital levers, the Digital Out-Of-Home (DOOH) market has not escaped the trend of automation and the development of its programmatic marketing. For media agencies and advertisers, the advantages are numerous: greater flexibility in activation, strategic...

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Why is digital audio so attractive to advertisers?

Why is digital audio so attractive to advertisers?

The successive confinements linked to the Covid-19 pandemic have largely affected our consumption habits. The impact has been considerable, both on our purchasing preferences and on our media consumption habits. Indeed, during the first weeks of the pandemic, the...

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Hawk Meet & Greet: Benjamin Pascaud, Head of Studio

Hawk Meet & Greet: Benjamin Pascaud, Head of Studio

Hawk Meet & Greet is a series of interviews that immerse you into the dynamic daily lives of Hawk employees. Each month, discover a new person through a unique and immersive testimony.  Can you introduce yourself quickly? Benjamin, 36 years old, I joined Hawk one...

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Hawk x Skyrise Partnership Interview

Hawk x Skyrise Partnership Interview

Hawk recently announced an exclusive partnership with Skyrise Intelligence - making it the first & only fully multi-channel DSP on the market to integrate Data into its CTV Offering. This partnership will enable brands and agencies to integrate unique data into...

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