Hawk Platform (formerly known as TabMo) has expanded its senior team with the appointment of Geoffrey Fossier as VP, marketing and communications. The newly-created role reflects the company’s extended remit as it plans its expansion into new territories in northern and southern Europe and continues to develop new offerings for media buyers.
Fossier will support the growth of Hawk (which is already established in Belgium, France, Germany and the UK) into Spain and Italy in 2022, with Scandinavia on the roadmap for 2023. He will also help to build a new European sales team to target brands and advertisers directly.
Demand side platform (DSP) Hawk is a proprietary technology that delivers display, video and audio advertising on all devices – mobile, tablet, desktop, audio, digital out-of-home (DOOH), connected TV (CTV) and gaming consoles; Hawk’s creative studio helps brands to deliver the right assets for each channel. Media activation is enhanced with Hawk’s media insights – advanced footfall tracking technology In-Store Impact enables brands and retailers to optimise marketing spend, while a survey tool integrates research studies into advertising campaigns to determine their effect on key metrics.
Fossier joins from European trading desk Adot, where as VP of marketing he developed and implemented the communication strategy and tools for the company’s cross-device offering, which included media and insights solutions. Other key roles include digital marketing director at news media group, Le Figaro and head of programmatic marketing at Webedia, a global media and technology operation focusing on leisure and entertainment.
Renaud Biet, co-founder at Hawk Platform says: “Geoffrey has held similar roles at several major companies, where his skills and expertise have been instrumental in their ongoing growth and evolution. His place in the management team at Hawk puts us in a very strong position to realise the next phase of our ambitions, as we bring media buying, creative input and media insights into the same adtech stack, and continue to expand our omni-channel operations across Europe.”
Fossier says: “Hawk Platform has been firmly on my radar since its inception and I have continually been impressed as it developed from a trading platform to a truly omni-channel entity. Today it provides brands and advertisers with everything they need to run campaigns that reach their intended audiences on multiple channels and actively demonstrate return on investment. This includes the all-important creative which, unless actively managed, can let down an otherwise well-executed strategy. My role is to make sure that as many advertisers as possible benefit from Hawk’s skills and foresight.”