Platform for
Media & Insights.

One single buying point for all digital channels including advanced insights; available to you self-serve.

Whether you’re a brand or agency our proprietary platform, Hawk, includes all the features you need to manage your digital ad campaigns and control your media strategies on every screen.

One single buying point for all digital channels including advanced insights; available to you self-serve.

Whether you’re a brand or agency our proprietary platform, Hawk, includes all the features you need to manage your digital ad campaigns and control your media strategies on every screen.

Media Activation

Media | Digital Out Of Home

Offline marketing is fast becoming digital. Target your preferred DOOH networks whilst benefiting from the precision and agility that programmatic real-time choices provide to reach your desired audiences on the most relevant screens at the most relevant times. Optimise your campaigns thanks to our precise GPS technology and garner insights from those exposed to your ads.

Quantify the impact of your DOOH campaigns on in-store visitation in real-time using In-Store Impact to calculate your ROI and shape optimisations.

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Media | Connected TV

TV advertising is no longer just linear providing advertisers with huge opportunities to reach audiences on connected TVs and OTT boxes.

Discover Hawk Connected TV and benefit from advanced targeting and measurement capabilities for your digital TV campaigns including:

Unified measurement
Premium inventory
Exposure frequency
Data-driven targeting

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Media | Mobile

Mobiles have become ubiquitous to our daily lives meaning advertisers have the ability to reach users at scale on a one to one basis. Hawk gives you unrivalled access to premium in-app and mobile-web environments, allowing you to reach highly granular audiences with video, display and native formats. Hawk enables you to:

Optimise your delivery by selecting your media placements and applying custom inclusion and exclusion filters
Define and reach your audiences by activating highly accurate data sets
Geo-target your activity with precision and measure media impact on footfall via our unique In-Store Impact technology

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Media | Audio

The rise of digital radio, music streaming platforms and podcasts allows you to reach highly engaged users wherever they are.
Hawk is integrated with all major publishers and audio platforms providing one central access point to reach your audiences at scale whilst providing additional measurement metrics such as completion rates and in-store conversions.

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Media | Desktop

Desktop and laptop screens still represent an important part of internet usage and digital media inventory, especially for video-led campaigns. Hawk allows you to include these screens as part of an omnichannel plan and ensure maximum coverage of your audience.

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Media | In-Game

Hawk supports your omnichannel media strategies through the delivery of In-Game (or “Virtual out-of-home”) advertising; connecting your brands with their target consumers in a new, engaging and interactive ecosystem providing access to nearly 2.7 billion active players worldwide.
These environments are highly attentive and allow advertisers to combine their strategies with other channels for immersive and real-time advertising experiences

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Insights

Survey Creatives

Use Hawk to build custom brand surveys and questionnaires.

This study format is an essential tool in shaping media delivery pre-campaign and quantifying success post.
All surveys are fully customisable giving you control over your output.
Integrate images, videos or audio spots to engage users and recruit relevant respondents.

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Survey Results

Obtain your survey results automatically.

Hawk allows you to access results of your studies through our insights dashboard to maximise the insights available on your campaigns.

Omnichannel Insights

A 360 ° view of devices.

Hawk includes the features you need, the creative studio, real-time auction system, and data visualization tables, to get insights faster.

Media Planning

Hawk supports your media planning strategy

Control your delivery across each channel and select the most suitable publishers for your brand whilst. Hawk also allows you to deploy your activation across channels to unify your approach to targeting.

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Drive to Store Reinvented

Quantify the success of your strategies on in-store visitation in real time across channels for the first time
Gather insights on your retail media campaigns and optimise your activations using advanced analytics
Go further than ever before in understanding your customer behaviour and apportion marketing budget based on these insights
Available in self-serve providing media traders with unrivalled transparency