Omnichannel screen activation outside the walled garden: the key to advertising success
The global advertising landscape consists of two worlds that are often at odds with each other. On one hand, we have the walled garden, which includes the GAFAM-owned digital ecosystems with controlled access and whose ad activation is usually limited to the operation...
Hawk expands its German team with André Kolesnikov and Melih Sezer
The European Adtech company Hawk is expanding its team in Germany with two new employees in order to expand its presence in the European region. André Kolesnikov joins Hawk as Senior Ad Operations Manager and Melih Sezer will take on the position of Senior Sales...
Hawk Meet & Greet: Meet Christian Railton, Client Development Executive
Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily life of the company’s employees. Each month, discover a new person through a unique and immersive testimony. Meet Christian, Client Development Executive at Hawk. Can...
Hawk Surveys infographic: Under 25s most likely to take advantage of Black Friday
People under 25 are more likely than older age groups in the UK to take advantage of Black Friday sales promotions this year; they are also more likely to spend over £500. And while online is the preferred shopping channel for all ages (with 35-44 year-olds the...
Hawk Meet & Greet: Meet Miriam Thomas, Senior Account Manager
Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily life of the company’s employees. Each month, discover a new person through a unique and immersive testimony. Meet Miriam, Senior Account Manager at Hawk. Can you quickly...
FIFA World Cup 2022: What opportunities for advertisers?
The end of the year is usually a key communication period for advertisers, with communication campaigns around Black Friday, Cyber Monday and Christmas. The end of the year 2022 will be no exception to the rule and will even be unprecedented, with a World Cup held in...
Hawk Meet & Greet: Interview with Oksana Hareau, UX-UI Designer
Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily life of the company’s employees. Each month, discover a new person through a unique and immersive testimony. Meet Oksana Hareau, UX-UI Designer at Hawk. Can you quickly...
What are the prospects for digital out-of-home programmatic buying?
VIOOH, a programmatic platform dedicated to digital display (launched in 2018 by JCDecaux), recently published the results of the 2021 edition of its State of the Nation study. For you, Hawk deciphers the main findings of this report and highlights the major trends of...