Combined with mobile advertising, DOOH becomes 2.0!
Like other digital levers, the Digital Out-Of-Home (DOOH) market has not escaped the trend of automation and the development of its programmatic marketing. For media agencies and advertisers, the advantages are numerous: greater flexibility in activation, strategic... Why is digital audio so attractive to advertisers?
The successive confinements linked to the Covid-19 pandemic have largely affected our consumption habits. The impact has been considerable, both on our purchasing preferences and on our media consumption habits. Indeed, during the first weeks of the pandemic, the...
How can the Metaverse & In-Game Ads fit into your branding strategy?
For a few months, and the recent announcements of some GAFAMs, the term Metaverse is on everyone’s lips. But what is it exactly? How can we differentiate these new universes from virtual game environments? What are the possibilities for brands at this point? In...
Hawk Meet & Greet: Benjamin Pascaud, Head of Studio
Hawk Meet & Greet is a series of interviews that immerse you into the dynamic daily lives of Hawk employees. Each month, discover a new person through a unique and immersive testimony. Can you introduce yourself quickly? Benjamin, 36 years old, I joined Hawk one...
Hawk strikes global partnership with Azerion’s proprietary SSP to bolster omni-channel capabilities
Paris, 12 July 2022; Hawk Platform, the fully multi-channel demand-side platform (DSP), today announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to...
Hawk x Skyrise Partnership Interview
Hawk recently announced an exclusive partnership with Skyrise Intelligence – making it the first & only fully multi-channel DSP on the market to integrate Data into its CTV Offering. This partnership will enable brands and agencies to integrate unique data...
New sales manager at Hawk increases DOOH focus as omnichannel marketing platform continues to grow
London, 8 June 2022; Hawk Platform, has appointed Georgia Yaksich as agency sales manager as it continues to expand its commercial team to meet the ongoing growth in demand for its cross-channel advertising and insights technology. Yaksich joins media and insights...
Hawk becomes first platform on the market to integrate Skyrise data into CTV offering
London; 26 May 2022: Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering. Hawk is the only fully multi-channel demand side platform (DSP) to...