Hawk becomes first platform on the market to integrate Skyrise data into CTV offering
London; 26 May 2022: Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering. Hawk is the only fully multi-channel demand side platform (DSP) to...
Senior promotions at Hawk Platform as DSP doubles in size
Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology. Doubling in size over the past year, and with plans to double again by...
Hawk’s advanced DOOH planning tool provides real-time intelligence to optimise digital out-of-home media buying
Media and insights platform Hawk has launched an advanced digital out-of-home (DOOH) planning tool that enables media buyers to optimise DOOH campaigns on a standalone and cross-channel basis. Hawk Platform’s new DOOH Deal Request provides at-a-glance information...
Hawk further expands supply side partnership team; hires Henry Taylor from Omnicom Media Group
Media and insights platform Hawk has appointed Henry Taylor to the newly-created role of UK publisher partnerships manager. The move reinforces the growth of the DSP’s omni-channel offering; further strengthening its sell-side relationships will ensure Hawk...
Discover our tips for measuring your advertising effectiveness
This is a free content provided by Hawk. If you want to discover all our latest news, do not hesitate to go directly to our blog and to subscribe to our newsletter. Since the Covid-19 pandemic and the associated health and economic crises, advertisers have sought to...
Hawk Platform’s in-built survey tool provides advertisers with insight to inform action – and demonstrate ROI
Hawk Surveys enables brands to derive granular insight on the effectiveness of their advertising and use this knowledge to inform further activity and demonstrate ROI. It is the latest tool from Hawk Platform. Free for current users of the Hawk demand side platform...
What you need to know about digital audio? Three main trends to follow for 2022
We’ve seen significant changes to the audio market in the past few years with the emergence of new content and consumption behaviours fuelled by the technological advances that digital audio has facilitated. Accelerated by the COVID-19 pandemic, digital audio has...
Hawk Platform appoints Geoffrey Fossier as it plans new services and expansion across Europe
Hawk Platform (formerly known as TabMo) has expanded its senior team with the appointment of Geoffrey Fossier as VP, marketing and communications. The newly-created role reflects the company’s extended remit as it plans its expansion into new territories in northern...