Hawk Meet & Greet: Interview with Oksana Hareau, UX-UI Designer
Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily life of the company’s employees. Each month, discover a new person through a unique and immersive testimony. Meet Oksana Hareau, UX-UI Designer at Hawk. Can you quickly...
What are the prospects for digital out-of-home programmatic buying?
VIOOH, a programmatic platform dedicated to digital display (launched in 2018 by JCDecaux), recently published the results of the 2021 edition of its State of the Nation study. For you, Hawk deciphers the main findings of this report and highlights the major trends of...
New hires at Hawk enable advertisers to maximise platform’s cross-channel capabilities
Hawk is continuing to expand its UK team to deliver on the evolving needs of the agencies and brands using its cross-channel advertising and insights technology. Aminur Rahman joins the media and insights platform as Head of advertising operations, while new Account...
Programmatic DOOH in 2022: industry reflections
Hawk recently hosted the first of its quarterly industry briefings, in which we discussed digital out-of-home advertising with expert panellists from the industry. In this article, we sum up the industry reflections about Programmatic DOOH into 5 key takeaways :... How can you combine several levers to increase the impact of your Drive-to-Store campaigns?
The Covid-19 pandemic disrupted consumer behavior around the world, with how we shop, one of the activities that was severely impacted. But although online shopping increased significantly during the last two years, consumers remain attached to visiting stores in...
Hawk Meet & Greet: Meet Noémie Sallé, Human Resources Manager
Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily life of the company’s employees. Each month, discover a new person through a unique and immersive testimony. Meet Noémie, Human Resources Manager at Hawk. Can you quickly... The new creative challenges for brands to address their audiences
Market saturation is an issue that many brands have to face on a daily basis. It is now a question of being able to emerge effectively and then to be able to start a dialogue of trust with its various communities of consumers. At the same time, these same consumers...
Combined with mobile advertising, DOOH becomes 2.0!
Like other digital levers, the Digital Out-Of-Home (DOOH) market has not escaped the trend of automation and the development of its programmatic marketing. For media agencies and advertisers, the advantages are numerous: greater flexibility in activation, strategic...