We’re pleased to announce  the launch of DoubleVerify Custom Contextual on Hawk.

DoubleVerify’s MRC-accredited Custom Contextual provides advertisers a scalable solution to reach audiences, in contextually relevant environments, at the right time – driving outcomes for brands.

It allows advertisers to build bespoke contextual segments using in-market categories, seasonal categories, IAB categories, customized dynamic categories that fulfill specific brand requirements and advanced controls.

Key benefits include:

• Achieve high contextual relevance with the most granular content classification through DV Semantic Science.
• Maximize reach or prioritize precision using a comprehensive list of controls and categories.
• Improve your operational efficiency by easily managing and activating a single profile across multiple DSPs.
• Leverage a privacy-safe approach that doesn’t rely on third-party cookies or PII.

To learn more, you can download DoubleVerify’s contextual guide here.