von Lucie Marand | Jan 12, 2024 | Insights, Shortcuts
Have you ever heard of audience planning without really understanding what it involves? Audience profiling, audience planning, media planning: do you need help navigating all digital advertising terms? Then this article is made for you! We take a look at audience...
von Lucie Marand | Dez 13, 2023 | Insights
This unique identifier, particularly interesting at the dawn of a Cookieless era, has become the basis for reconciling audiences across the new media. The mobile advertising ID: origin and functioning The mobile ad ID, also known as Device ID, IDFA or IFA, is a...
von Lucie Marand | Nov 27, 2023 | Insights
Attracting customers and prospects in dealerships is a key issue for brands to present their new products and maximise their sales. But in this highly competitive automotive industry, how do you generate a maximum number of visits? We have identified 3 examples of...
von Lucie Marand | Nov 23, 2023 | Pressemeldungen
Köln, 23. November 2023 Hawk, ein führender europäischer Anbieter von digitaler Omnichannel-Werbung, der kürzlich von Azerion übernommen wurde, gibt die strategische Partnerschaft mit Samba TV bekannt, dem führenden Anbieter von TV-Technologie für Audience-Daten und...
von Lucie Marand | Nov 13, 2023 | Meet & Greet
Each month, meet a new member of our team – this month we speak with Shanil Chande, Commercial & Partnerships Director, UK and international at Hawk (Azerion)! Hi! Can you quickly introduce yourself? Sure thing! I’m Shanil, Commercial & Partnerships...