von Lucie Marand | Jan 12, 2024 | Insights, Shortcuts
Have you ever heard of audience planning without really understanding what it involves? Audience profiling, audience planning, media planning: do you need help navigating all digital advertising terms? Then this article is made for you! We take a look at audience...
von Lucie Marand | Nov 27, 2023 | Insights
Attracting customers and prospects in dealerships is a key issue for brands to present their new products and maximise their sales. But in this highly competitive automotive industry, how do you generate a maximum number of visits? We have identified 3 examples of...
von Lucie Marand | Nov 7, 2023 | Insights, Insights
A world-renowned sporting event, the Olympic Games attract the attention of millions of television viewers every year, as well as unprecedented numbers of tourists in the selected country. A unique communications opportunity for brands, both in terms of visibility and...
von Lucie Marand | Okt 23, 2023 | Insights
An essential pillar of the advertising landscape, digital out-of-home (DOOH) has grown steadily over the last ten years, and the opportunities offered by this lever have been further enhanced by the development of programmatic buying. But while pDOOH now offers...