Hawk News

Opinion column Oliver

Omnichannel Screen Activation outside the Walled Garden: the key to advertising success

The advertising landscape is globally composed of two universes that are often contrasted. On the one hand, the Walled Garden, which includes the digital ecosystems owned by the GAFAMs, with controlled access and whose ad activation is usually limited to the operation...
Hawk expands German team

Hawk baut sein Team in Deutschland aus

Hawk, die führende europäische Omnichannel-Plattform, erweitert ihr Team in Deutschland um zwei neue Mitarbeiter und baut damit ihre Präsenz im europäischen Raum weiter aus. André Kolesnikov kommt zum Adtech-Anbieter als Senior Ad Operations Manager und Melih Sezer...
Oatly campaign

Oatly launches successful programmatic DOOH campaign

In June 2022, Oatly, the world's largest manufacturer of oat-based drinks, launched a new plant-based ice cream. To promote its new product during summer, the company decided to integrate programmatic DOOH as part of its omnichannel campaign. We take a look at this...
Meet & greet Miriam

Hawk Meet & Greet: Meet Miriam Thomas, Senior Account Manager

Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily life of the company's employees. Each month, discover a new person through a unique and immersive testimony. Meet Miriam, Senior Account Manager at Hawk. Can you quickly introduce...
World Cup 2022

FIFA World Cup 2022: What opportunities for advertisers?

The end of the year is usually a key communication period for advertisers, with communication campaigns around Black Friday, Cyber Monday and Christmas. The end of the year 2022 will be no exception to the rule and will even be unprecedented, with a World Cup held in...
Oksana Hareau

Hawk Meet & Greet: Interview with Oksana Hareau, UX-UI Designer

Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily life of the company’s employees. Each month, discover a new person through a unique and immersive testimony. Meet Oksana Hareau, UX-UI Designer at Hawk. Can you quickly introduce...
Hawk Shortcut article

What are the prospects for digital out-of-home programmatic buying?

VIOOH, a programmatic platform dedicated to digital display (launched in 2018 by JCDecaux), recently published the results of the 2021 edition of its State of the Nation study. For you, Hawk deciphers the main findings of this report and highlights the major trends of...
Hawk Shortcut article

How can you combine several levers to increase the impact of your Drive-to-Store activation?

The Covid-19 pandemic disrupted consumer behavior around the world, with how we shop, one of the activities that was severely impacted. But although online shopping increased significantly during the last two years, consumers remain attached to visiting stores in...

Hawk Meet & Greet: Meet Noémie Sallé, Human Resources Manager

Hawk Meet & Greet is a series of interviews that immerse you in the dynamic daily life of the company's employees. Each month, discover a new person through a unique and immersive testimony. Meet Noémie Sallé, Human Resources Manager at Hawk. Can you quickly...
Hawk Shortcut article

Why is digital audio so attractive to advertisers?

The successive confinements linked to the Covid-19 pandemic have largely affected our consumption habits. The impact has been considerable, both on our purchasing preferences and on our media consumption habits. Indeed, during the first weeks of the pandemic, the...
Hawk baut sein Team in Deutschland aus

Hawk baut sein Team in Deutschland aus

Hawk, die führende europäische Omnichannel-Plattform, erweitert ihr Team in Deutschland um zwei neue Mitarbeiter und baut damit ihre Präsenz im europäischen Raum weiter aus. André Kolesnikov kommt zum Adtech-Anbieter als Senior Ad Operations Manager und Melih Sezer...

mehr lesen
Oatly launches successful programmatic DOOH campaign

Oatly launches successful programmatic DOOH campaign

In June 2022, Oatly, the world's largest manufacturer of oat-based drinks, launched a new plant-based ice cream. To promote its new product during summer, the company decided to integrate programmatic DOOH as part of its omnichannel campaign. We take a look at this...

mehr lesen
FIFA World Cup 2022: What opportunities for advertisers?

FIFA World Cup 2022: What opportunities for advertisers?

The end of the year is usually a key communication period for advertisers, with communication campaigns around Black Friday, Cyber Monday and Christmas. The end of the year 2022 will be no exception to the rule and will even be unprecedented, with a World Cup held in...

mehr lesen
Why is digital audio so attractive to advertisers?

Why is digital audio so attractive to advertisers?

The successive confinements linked to the Covid-19 pandemic have largely affected our consumption habits. The impact has been considerable, both on our purchasing preferences and on our media consumption habits. Indeed, during the first weeks of the pandemic, the...

mehr lesen

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