Hawk News
Why audience planning has become essential for your digital advertising campaigns
Have you ever heard of audience planning without really understanding what it involves? Audience profiling, audience planning, media planning: do you need help navigating all digital advertising terms? Then this article is made for you! We take a look at audience...
How the mobile advertising ID reconnects your audiences across all screens
This unique identifier, particularly interesting at the dawn of a Cookieless era, has become the basis for reconciling audiences across the new media. The mobile advertising ID: origin and functioning The mobile ad ID, also known as Device ID, IDFA or IFA, is a...
3 advertising ideas to attract your audience to dealerships
Attracting customers and prospects in dealerships is a key issue for brands to present their new products and maximise their sales. But in this highly competitive automotive industry, how do you generate a maximum number of visits? We have identified 3 examples of...
Hawk, ein Unternehmen von Azerion, startet strategische Partnerschaft mit Samba TV und führt neue Omnichannel-Targeting-Lösung in drei europäischen Märkten ein
Köln, 23. November 2023 Hawk, ein führender europäischer Anbieter von digitaler Omnichannel-Werbung, der kürzlich von Azerion übernommen wurde, gibt die strategische Partnerschaft mit Samba TV bekannt, dem führenden Anbieter von TV-Technologie für Audience-Daten und...
Hawk Meet Greet: Meet Shanil Chande, Commercial and Partnerships Director, UK and international
Each month, meet a new member of our team – this month we speak with Shanil Chande, Commercial & Partnerships Director, UK and international at Hawk (Azerion)! Hi! Can you quickly introduce yourself? Sure thing! I’m Shanil, Commercial & Partnerships...
Paris 2024 Olympic Games: what opportunities for advertisers?
A world-renowned sporting event, the Olympic Games attract the attention of millions of television viewers every year, as well as unprecedented numbers of tourists in the selected country. A unique communications opportunity for brands, both in terms of visibility and...
Programmatic DOOH: the experience of market experts
An essential pillar of the advertising landscape, digital out-of-home (DOOH) has grown steadily over the last ten years, and the opportunities offered by this lever have been further enhanced by the development of programmatic buying. But while pDOOH now offers...
5 reasons to choose an omnichannel DSP in 2023
If you're familiar with advertising, you've probably heard the term DSP that stands for Demand Side Platform. A DSP is a technological platform that enables agencies and advertisers to activate and optimise their digital advertising campaigns. While consumer habits...
Azerion acquires Hawk and consolidates its position in the digital advertising market
Amsterdam, 16th October 2023 – Azerion announces today the completed acquisition of Hawk, a French-based digital advertising technology platform with offices also in the UK and Germany. Together, the companies will provide advertisers and agencies with easy access to...
Multisensory communication: how can you incorporate it into your digital communication campaigns?
It's possible to stimulate your audience's senses in digital! Advertisers, do you have a beauty product to launch, a cosmetic innovation to promote, or a shop traffic objective? In addition to sensorial marketing in your physical shops, have you thought about...
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