Hawk News

Combined with mobile advertising, DOOH becomes 2.0 !

Like other digital levers, the digital out of home (DOOH) market has not escaped the trend of automation and the development of its programmatic marketing. For media agencies and advertisers, the advantages are numerous: greater flexibility in activation, strategic...

+21 points of memorization for Center Parcs thanks to an omnichannel activation !

Context and campaign objectives From May 31st to June 13th, and as part of the promotion of its various villages, Center Parcs called on Hawk to design an omnichannel campaign, combining Digital Out-Of-Home and Digital Audio. In addition, a geolocation overlay has...

Hawk launches DOOH Deal Request, an Intelligence Planning tool dedicated to optimizing the construction of Digital Out-Of-Home media plans

According to the latest Data Bridge Research report, advertising investments in the European Digital Out-Of-Home market is expected to more than double by 2027. A trend that can be explained in particular by the arrival and fast development of programmatic in this...

Dominik Fronz übernimmt Ad Operations für Hawk

Das europäische Adtech-Unternehmen Hawk verstärkt sich mit einem Neuzugang von der Agenturseite. Dominik Fronz kommt von Publicis und zeichnet seit Januar für das Ad-Operations-Team in der DACH-Region verantwortlich. Bei Hawk soll er sowohl die Aktivierung und...

Hawk Platform’s in-built survey tool provides advertisers with insight to inform action – and demonstrate ROI

Hawk Surveys enables brands to derive granular insight on the effectiveness of their advertising and use this knowledge to inform further activity and demonstrate ROI. It is the latest tool from Hawk Platform. Free for current users of the Hawk demand side platform...

Discover our tips for measuring your advertising effectiveness

This is a free content provided by Hawk. If you want to discover all our latest news, do not hesitate to go directly to our blog and to subscribe to our newsletter. Since the Covid-19 pandemic and the associated health and economic crises, advertisers have sought to...

What you need to know about digital audio? Three main trends to follow for 2022

We’ve seen significant changes to the audio market in the past few years with the emergence of new content and consumption behaviours fuelled by the technological advances that digital audio has facilitated. Accelerated by the COVID-19 pandemic, digital audio has...

Luxury retail and the pandemic: why brands need to pirouette rather than pivot

Hawk Talks is our regular series in which we speak to industry experts about current themes and issues in their sector.  This month, as UK consumers head back to the high street, and various studies point to the potential of a spending boom Shanil Chande, our head of...

Audio-(R)Evolution: Digitalisierung stellt traditionellen Werbekanal auf den Kopf

Der Kanal Audio erlebt derzeit eine Evolution und wird aus Sicht der Werbeindustrie zunehmend interessanter. Dies ist insbesondere auf zwei Ursachen zurückzuführen: Einerseits steigt der Konsum von Audio-Inhalten in der Bevölkerung stark an, was die Reichweite für...
Combined with mobile advertising, DOOH becomes 2.0 !

Combined with mobile advertising, DOOH becomes 2.0 !

Like other digital levers, the digital out of home (DOOH) market has not escaped the trend of automation and the development of its programmatic marketing. For media agencies and advertisers, the advantages are numerous: greater flexibility in activation, strategic...

Dominik Fronz übernimmt Ad Operations für Hawk

Dominik Fronz übernimmt Ad Operations für Hawk

Das europäische Adtech-Unternehmen Hawk verstärkt sich mit einem Neuzugang von der Agenturseite. Dominik Fronz kommt von Publicis und zeichnet seit Januar für das Ad-Operations-Team in der DACH-Region verantwortlich. Bei Hawk soll er sowohl die Aktivierung und...

Discover our tips for measuring your advertising effectiveness

Discover our tips for measuring your advertising effectiveness

This is a free content provided by Hawk. If you want to discover all our latest news, do not hesitate to go directly to our blog and to subscribe to our newsletter. Since the Covid-19 pandemic and the associated health and economic crises, advertisers have sought to...

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