Attracting customers and prospects in dealerships is a key issue for brands to present their new products and maximise their sales. But in this highly competitive automotive industry, how do you generate a maximum number of visits?
We have identified 3 examples of complementary activations to make your brand stand out and generate traffic.
Enjoy your reading!
#1 Use digital audio to promote your operations
While digital audio is booming (Ad spending in Germany is expected to show an annual growth rate – CAGR 2023-2028 – of 6.18%, resulting in a projected market volume of US$218.90m by 2028 according to Statista), it is still not used enough by advertisers. Yet it is a particularly interesting lever for brands with an awareness or emergence objective.
Distinguish yourself and communicate on your dealerships thanks to the power of audio, within various universes: the most popular web radios, the most used streaming platforms, or even the most affinitive podcasts. There are indeed podcasts specialising in the automotive sector, and targeting them will allow you to contextualise your message perfectly.
The strength of digital audio is also that it can reach active listeners in any environment, on any format, and throughout the day.
#2 Activate DOOH in strategic locations
In addition to audio, digital out-of-home advertising is a particularly interesting lever for working on consideration. As the medium of choice for reaching a very large audience, both indoors and outdoors, digital signage combined with digital audio and mobile display will be considerably effective in maximising the reach of your message.
We advise you to select and activate the most strategic DOOH screens, positioned in the most affinitive locations around your dealerships, in order to capture the attention of your audiences and develop visit intent!
#3 Ensure visits through engaging features
Finally, there’s nothing like engaging formats to ensure Drive-to-Store. Invite your audience into the concession through mobile display formats with adapted functionalities:
- An „Add to Calendar“ function allowing your prospects to add a reminder to their personal calendar, and avoid them missing the opportunity to visit you
- A GPStore function with a call-to-action, e.g. „I’m going there“, to easily guide your audience to your nearest dealership!
- A „Car Configurator“ feature, to help your audience preview your models and customisation options before they visit