Insights Archives

Omnichannel Screen Activation outside the Walled Garden: the key to advertising success

von Lucie Marand | Nov 22, 2022 | Insights

The advertising landscape is globally composed of two universes that are often contrasted. On the one hand, the Walled Garden, which includes the digital ecosystems owned by the GAFAMs, with controlled access and whose ad activation is usually limited to the operation...

FIFA World Cup 2022: What opportunities for advertisers?

von Lucie Marand | Sep 19, 2022 | Shortcuts

The end of the year is usually a key communication period for advertisers, with communication campaigns around Black Friday, Cyber Monday and Christmas. The end of the year 2022 will be no exception to the rule and will even be unprecedented, with a World Cup held in...

What are the prospects for digital out-of-home programmatic buying?

von Geoffrey Fossier | Aug 30, 2022 | Shortcuts

VIOOH, a programmatic platform dedicated to digital display (launched in 2018 by JCDecaux), recently published the results of the 2021 edition of its State of the Nation study. For you, Hawk deciphers the main findings of this report and highlights the major trends of...

How can you combine several levers to increase the impact of your Drive-to-Store activation?

von Geoffrey Fossier | Aug 18, 2022 | Shortcuts

The Covid-19 pandemic disrupted consumer behavior around the world, with how we shop, one of the activities that was severely impacted. But although online shopping increased significantly during the last two years, consumers remain attached to visiting stores in...

Why is digital audio so attractive to advertisers?

von Geoffrey Fossier | Aug 3, 2022 | Shortcuts

The successive confinements linked to the Covid-19 pandemic have largely affected our consumption habits. The impact has been considerable, both on our purchasing preferences and on our media consumption habits. Indeed, during the first weeks of the pandemic, the...

How can the Metaverse & In-Game Ads fit into your branding strategy?

von Lucie Marand | Aug 3, 2022 | Shortcuts

For a few months, and the recent announcements of some GAFAMs, the term Metaverse is on everyone’s lips. But what is it exactly? How can we differentiate these new universes from virtual game environments? What are the possibilities for brands at this point? In...

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