von Lucie Marand | Jan 12, 2024 | Insights, Shortcuts
Have you ever heard of audience planning without really understanding what it involves? Audience profiling, audience planning, media planning: do you need help navigating all digital advertising terms? Then this article is made for you! We take a look at audience...
von Lucie Marand | Dez 13, 2023 | Insights
This unique identifier, particularly interesting at the dawn of a Cookieless era, has become the basis for reconciling audiences across the new media. The mobile advertising ID: origin and functioning The mobile ad ID, also known as Device ID, IDFA or IFA, is a...
von Lucie Marand | Okt 23, 2023 | Insights
If you’re familiar with advertising, you’ve probably heard the term DSP that stands for Demand Side Platform. A DSP is a technological platform that enables agencies and advertisers to activate and optimise their digital advertising campaigns. While...
von Lucie Marand | Jun 30, 2023 | Insights
It’s possible to stimulate your audience’s senses in digital! Advertisers, do you have a beauty product to launch, a cosmetic innovation to promote, or a shop traffic objective? In addition to sensorial marketing in your physical shops, have you thought...
von Lucie Marand | Mai 30, 2023 | Insights
Now that people are active in the city centres again, retailers can attract many new customers to their stores. Modern drive-to-store strategies offer a variety of solutions to advertise efficiently and with little dispersion effects using the latest technologies. ...
von Lucie Marand | Mai 29, 2023 | Shortcuts
Programmatic advertising has revolutionised the way advertising campaigns are designed and delivered. Gone are the advertising spots broadcast on billboards, TV and displays, with a single message and no contextualisation or adaptation to the medium. In 2023,...